Institute Seminar Series: Making Innovation Work: Strategies for Introducing and Adopting New Technologies

Event details

Abstract

Bringing a new technology to market — or deciding whether to adopt one — is rarely just a technical decision. It is a strategic one. Yet many businesses focus almost entirely on the product itself and underestimate the two forces that most often determine whether an innovation succeeds or stalls: how people understand and evaluate new technologies, and whether society is ready to accept it. In this session, we will look at why genuinely promising technologies get ignored, delayed, or quietly shelved. Drawing on recent research and real-world cases, I will share a practical framework that helps entrepreneurs and managers read the room: spotting the barriers to adoption early, building the right kind of credibility, and making smarter decisions about how to move. Attendees will leave with actionable insights to help their innovations gain traction or make smarter adoption decisions, particularly when navigating fast-moving or uncertain environments.

Contact us

Email ifs@surrey.ac.uk for the MS Teams link and with any questions.