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Co-creating equitable, diverse and inclusive travel and tourism (CrEDIT)

Start date

August 2022

End date

March 2023


This project aims to draw on existing research on EDI in travel and tourism (T&T) and apply them to industry through bringing together voices from diverse travel businesses and senior leaders of small, medium and large T&T organisations. It aims to engage with these key stakeholders towards the creation of an EDI-specific knowledge and resources hub and seeks to co-design an EDI toolkit that will act as a blueprint to support organisations and policy makers towards achieving their EDI agenda.

Through exchange of ideas and best practices, the workshops will help identify key challenges and barriers inhibiting our understanding of EDI in T&T and pilot strategies and interventions to foster inclusive organisational cultures, achieve representation and progression of diverse groups (ethnicity, gender, age, etc.) across all areas of management in the industry.

Funding amount





  • Two EDI workshops held in London (14 and 21 Oct) with business leaders
  • Workshop findings shared at the Insight stage at the World Travel Market
  • Working in progress findings summary report
  • CrEDIT club (a support group for industry leaders and EDI change makers) to be launched in Q1 2023
  • EDI Hive (resource hub) to be launched by Q2 2023
  • Will contribute to the larger ESRC bid early 2023.


Impact will be measured via the following outputs from the project: 

  • Understanding the make-up of senior leadership from an EDI perspective and identifying action plans to tackle barriers in creating diverse representation across organisations.
  • Establishment of an active knowledge hub (network).
  • Creating a list of EDI strategies and interventions that could be implemented by stakeholders.
  • Design a beta version of an EDI toolkit (including EDI starter guide for individual, employees, organisations).
  • Application of an EDI toolkit as a pilot case study and acquiring feedback.
  • Report summarising the workshop outputs and bank of participants.
  • Stakeholder feedback survey.

Impact Acceleration Account awarded projects

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