Yoo Ri is a Lecturer in Hospitality Management. She gained her BSc in Geography with Economic at the London School of Economics and Political Science and MSc in International Tourism Development at the University of Surrey. At the same university, she completed her doctoral degree on spatial clustering and productivity in the hospitality and tourism industry, funded by the ESRC. Yoo Ri is continuing her research on productivity and performance, and expanding her research expertise into big data and innovation in the hospitality and tourism industry.
University roles and responsibilities
- Widening Participation Lead for SHTM
- Disability Lead for SHTM
Affiliations and memberships
Applied economics in hospitality and tourism
Big/Geospatial data and analytics
Economic impact and performance (productivity)
Quantitative research methods
The report was commissioned by VisitBritain to provide a synthesis of existing knowledge about the productivity challenge facing the UK tourism industry, its determinants, future challenges, and approaches to raising productivity based on an analysis of secondary sources. The challenges and potential for tourism productivity include: issues around productivity measurements that have had limited applicability to the tourism industry, demand variations, lack of capital and infrastructure investments, high labour turnover and low staff retention rates, and lack of infrastructure for and expertise on digitisation and IT that can contribute to productivity enhancement. Key responses are: for the government and industry to have a better understanding of tourism productivity via knowledge sharing and collaborative discussions in the form of business networks/communities, new and alternative measures of productivity to be explored, collaborative partnerships at a regional/local level to deliver stronger and more sustainable investments in capital and infrastructure, improvements in the skills and quality of labour which links to effective IT adoption and innovation to enhance tourism productivity.
- Pattanapong Tiwasing, Newcastle University
- Yoo Ri Kim, University of Surrey
- Katiuscia Lavoratori, University of Warwick
- Temitope Akinremi, University of Warwick
- Diletta Pegoraro, University of Birmingham
The Productivity Insights Network was established in January 2018 and is funded by the Economic and Social Research Council. As a multi-disciplinary network of social science researchers engaged with public, private, and third sector partners, our aim is to change the tone of the productivity debate in theory and practice. It is led by the University of Sheffield, with co-investigators at Cambridge Econometrics, Cardiff University, Durham University, Glasgow Caledonian University, SQW, University of Cambridge, University of Essex, University of Glasgow and the University of Leeds.
The main aim of the project is to identify the firm, locality (as captured by local enterprise partnerships [LEPs]) and regional determinants of small- and medium-size enterprise (SME) productivity in the service sector. This helps to understand and improve the spatial disparities in productivity of the UK SMEs operating in the service sector for different localities, and an evidence-based multilevel regression analysis of how place and productivity interact, with a strong emphasis on service SMEs, was conducted.
This project have drawn on the cross-sectional multi-level analysis of SMEs in England from the Longitudinal Small Business Survey (LSBS) for 2015 from the Department for Business, Energy and Industrial Strategy (BEIS). The analysis highlighted significant variations in firm characteristics and LEPs, leading to disparities in SME productivity in the service sector in England. This suggests the need for adequate support at the LEP level, for example, identifying the strongest and weakest LEPs in their productivity performance, which can help develop better place-based strategies for effective usage of government funding that can fairly be distributed across the local economies depending on their productivity needs. Additionally, strengthening the LEPs and their local business networks can be key to sharing knowledge and experience within the LEPs. Firm-level findings have shown the importance of the survival of family and small businesses in improving productivity, and the need for investments in training and development for all skill levels, particularly at the management level. Further findings suggest the need for investments and improvements of digital infrastructure to enhance business networks and inter- and intra-connectivity of LEPs to address the issues of spatial disparities in the productivity of service SMEs.
Mozee Limited is tech company, and is developing a mobile application that makes city exploration simpler. On the face, it is a user centred platform allowing users to gain location relevant personalised city experiences. However, the wider goal is to gain new consumer insights derived from big data in areas not currently explored, in order to provide data driven solutions to the issues around urban areas and destinations in the UK and bridge the gap between the digital and physical stores and consumers. The University of Surrey is currently collaborating with Mozee in research and development, providing expert knowledge in the areas of data strategy design in developing the products and the subsequent data analytics based on the prototype testing to provide insightful understanding of walk-by-traffic live data and individual user mobility.
Financial accounting in service industry
Applied financial management in services
Technology, media and data