Dr Yoo Ri Kim

55 AP 02
Wednesday 10.00-12.00, Thursday 11.00-13.00, or by appointment


University roles and responsibilities

  • Widening Participation Lead for SHTM
  • Disability Lead for SHTM

My qualifications

MSc International Tourism Development
Univeristy of Surrey
BSc Geography with Economics
London School of Economics and Political Science

Affiliations and memberships


Research interests

Research projects

Research collaborations

My teaching

My publications


Lin Shih-Chuan, Kim Yoo Ri (2020) Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels, International Journal of Hospitality Management 88 102525 Elsevier
This research examines the relationship between geographic, brand, and segment diversification and hotel failure rates based on ownership structure, i.e. franchised and company-operated hotels, in the Texas lodging industry. Literature on diversification strategies is mainly based on financial measures of performance and offers mixed results; only few studies have assessed firm failure rates directly based on distinct diversification strategies at the establishment level. The performance outcomes are significantly heterogeneous not only based on the strategies, but also on the ownership structures, which are yet to be examined. Using data from the Texas Comptroller of Public Accounts from 2000 to 2018, a semi-parametric Cox proportional hazard model is estimated, and the findings reveal that failure rates are not significantly tied to particular types of diversification and ownership structures. This research provides insights on hotel diversification strategies and their relative dominance on hotel failure rates based on franchised and company-operated hotels.