Dr Bora Kim

Lecturer in Hospitality Management, Program Director for UG IHM and ITHM
+44 (0)1483 682015
43 AP 02


University roles and responsibilities

  • Academic Integrity Officer
  • Early Career Researcher (ECR) Representative for SHTM
  • PhD Supervisor

    My qualifications

    Ph.D. Hospitality Management
    The Pennsylvania State University
    MSc Hospitality Management
    The Pennsylvania State University
    Certified Hospitality Educator
    American Hotel and Lodging Educational Institute


    In the media


    Research interests




    Kim, B., & Lee, S. (2022). The impact of celebrity CEOs on restaurant firm performance: The moderating role of environmental dynamism. Journal of Business Research,139, 869-880. https://doi.org/10.1016/j.jbusres.2021.10.031

    Jang, S., Kim, B., & Lee, S. (2022). Impact of corporate social (ir) responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry. Tourism Management. https://doi.org/10.1016/j.tourman.2022.104501

    Nicolau, J. L., Shin, H., Kim, B., & O’Connell, J. F. (2022). The impact of loss aversion and diminishing sensitivity on airline revenue: Price sensitivity in cabin classes. Journal of travel research, 00472875221093014. https://doi.org/10.1177/00472875221093014

    Jolly, P., Van Hoof, H., Kim, B., Chen, F., Duran, M.E., Navas, A.C., Maldonado, G., Valle, J.G. (2021). Cultural Looseness and Tightness (CLT): A Study of Cultural Looseness and Tightness in the context of Latin America, PLoS ONE 16(1): e0246064. https://doi.org/10.1371/journal.pone.0246064

    Kim, B., & Lee, S. (2020). The impact of material and immaterial sustainability on firm performance: The moderating role of franchising strategy. Tourism Management77, 103999. https://doi.org/10.1016/j.tourman.2019.103999

    Kim, B., Lee, S., & Kang, K. H. (2018). The moderating role of CEO narcissism on the relationship between uncertainty avoidance and CSR. Tourism Management67, 203-213. https://doi.org/10.1016/j.tourman.2018.01.018

    Lee, S., Kim, B., & Ham, S. (2018). Strategic CSR for airlines: does materiality matter? International Journal of Contemporary Hospitality Management30(12), 3592-3608. https://doi.org/10.1108/IJCHM-10-2017-0697

    Jung, S., Kim, J. H., Kang, K. H., & Kim, B. (2018). Internationalization and corporate social responsibility in the restaurant industry: risk perspective. Journal of Sustainable Tourism. 26(7), 1105-1123. https://doi.org/10.1080/09669582.2017.1421201

    Kim, B., & Kang, K.H. (2013). Accounting Analysis for the Airline Industry: A Case Study of Delta Air Lines and Southwest Airlines, Management Information Journal, 23(1), 1-17.