Exploring the barriers to co-creating diverse and inclusive travel experiences for BAME tourists
The project aims to explore the motivations, needs and barriers for travel entrepreneurs, businesses and content creators in (co-)creating inclusive tourism experiences for diverse travel audiences. To achieve this aim, the following objectives are proposed:
- To explore the current EDI practices of tourism enterprises and organisations.
- To identify the barriers and challenges faced by tourism enterprises to becoming more inclusive for BAME travellers.
- To comprehend the barriers and challenges faced by tourism organisation towards creating more inclusive work environments.
- To understand the intentions and impact of travel content creators in creating travel and experience-related content.
- To explore the possibilities of collaboration between travel entrepreneurs, businesses and content creators to co-create inclusive travel experiences for diverse ethnic audiences.
The project will include interviews with key informants recruited through purposive sample from tourism entrepreneurs, tourism business leaders, and travel content creators.
Yoo Ri is a Senior Lecturer in Hospitality Management. She gained her BSc in Geography with Economic at the London School of Economics and Political Science and MSc in International Tourism Development at the University of Surrey. At the same university, she completed her doctoral degree on spatial clustering and productivity in the hospitality and tourism industry, funded by the ESRC. Yoo Ri is continuing her research on productivity and performance, and expanding her research expertise into big data and innovation and equality, diversity and inclusion in the hospitality and tourism industry.
Dr. Bora Kim joined Surrey as a Lecturer in Hospitality Management in 2020. She examines managerially-relevant questions in the tourism and hospitality industry from the perspective of strategic and financial management. Particularly, she examines how characteristics of executives and corporate governance influence managerial actions and firm performance. Her research interests include corporate social responsibility, sustainability, and strategic leadership. Bora received her Ph.D. and MSc in hospitality management from the Pennsylvania State University on Fulbright scholarship funding and completed her BBA in hotel management at Kyung Hee University.
Albert gained his BA in English Language and Literature from the University of Yaoundé (Cameroon), then obtained an MA in Heritage Management from the Brandenburg University of Technology Cottbus (Germany), picking up a Postgraduate Diploma in Human Resources Management along the way. He then completed his PhD in Tourism at Nottingham Trent University where he also worked as a Lecturer in Tourism and International Business Communication/Environment, before joining the University of Surrey in September 2010.
My research interests lie within employment and opportunity perceptions of hospitality and tourism workers in low paid jobs with a particular focus on gender and ethnicity influences. I am also increasingly drawn towards innovation in learning content and pedagogy that would address the career ambitions and life aspirations of students besides fulfilling the requirements of the radically transforming hospitality industry..
My work has been published in various journals and as book chapters including Economic and Industrial Democracy, Journal of Services Research, Journal of Managerial Psychology, Journal of Hospitality and Tourism Management and Service Industries Journal. I am also a reviewer for various management, tourism and hospitality journals. I have received research funding for various projects to facilitate my research in hospitality and tourism education and successfully supervised PhD students in hospitality and tourism research.