Exploring the barriers to co-creating diverse and inclusive travel experiences for BAME tourists

Start date

February 2022

End date

August 2022


The project aims to explore the motivations, needs and barriers for travel entrepreneurs, businesses and content creators in (co-)creating inclusive tourism experiences for diverse travel audiences. To achieve this aim, the following objectives are proposed:

  • To explore the current EDI practices of tourism enterprises and organisations.
  • To identify the barriers and challenges faced by tourism enterprises to becoming more inclusive for BAME travellers.
  • To comprehend the barriers and challenges faced by tourism organisation towards creating more inclusive work environments.
  • To understand the intentions and impact of travel content creators in creating travel and experience-related content.
  • To explore the possibilities of collaboration between travel entrepreneurs, businesses and content creators to co-create inclusive travel experiences for diverse ethnic audiences.

The project will include interviews with key informants recruited through purposive sample from tourism entrepreneurs, tourism business leaders, and travel content creators.

Funding amount




Research assistants

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Prosanjit Saha

Postgraduate Research Student

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N. Damar

Research Assistant

Research themes

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