Domestic tourism data review

Start date

March 2022

End date

June 2022


The project aims to review Britain’s current and future domestic tourism data, in terms of the sources and user needs, that will inform the planning for VisitEngland’s future production and dissemination of domestic tourism data. The following key aspects are reviewed:

  1. What data are needed to inform Government and industry?
  2. Where is this best sourced from?
  3. Would the resources allocated to the current data production be more effectively utilised to acquire other sources?
  4. Where will/should the data be acquired from in the future?
  5. How should the data be shared?
  6. To what extent do the data and insights VisitEngland currently produces and disseminates meet user needs?


Funding amount