Examining the resilience of hospitality companies during the Covid-19 pandemic
Dr Tracy Xu is working with Mark Ashton and Dr Yanning Li to study the resilience capacity and real-time adaptive strategies hospitality organisations need to have in order to sustain in the Covid-19 pandemic.
This project aims to provide insights into how business strategies for hospitality organisations may be better formulated to build sustainable competitive advantage.
Research groups and centres
We have a world-class reputation for our research in hospitality, tourism, transport and events.
SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Centre for Competitiveness of the Visitor Economy CENTRE FOR DIGITAL TRANSFORMATION IN THE VISITOR ECONOMY Covid-19 research