Examining the resilience of hospitality companies during the Covid-19 pandemic
Dr Tracy Xu is working with Mark Ashton and Dr Yanning Li to study the resilience capacity and real-time adaptive strategies hospitality organisations need to have in order to sustain in the Covid-19 pandemic.
This project aims to provide insights into how business strategies for hospitality organisations may be better formulated to build sustainable competitive advantage.
Research groups and centres
We have a world-class reputation for our research in hospitality, tourism, transport and events.