Centre for Competitiveness of the Visitor Economy (COVE) logo

Centre for Competitiveness of the Visitor Economy

We are addressing competitiveness issues in the visitor economy across firm, sector and destination levels.

Research aims

We aim to address equality and diversity in employment and conduct studies of future labour markets, productivity, career mobilities, skills, flexible employment and entrepreneurial migration, while examining other aspects of competitiveness at both firm and destination levels, such as advances in destination branding, visitor satisfaction, innovation, revenue management, and risk and disaster impacts.

We also aim to maintain our world-leading position in demand-forecasting research, which provides a scientific foundation to support businesses’ and governments’ decision making to improve their competitiveness.

Current research projects

Competitive advantages


Principal investigator
  • Prof Gang Li
  • Dr Husna Zainal-Abidin, Wakayama University (Japan)





Caroline Scarles and Gang Li and Dr Husna Zainal-Abidin have been awarded an ESRC IAA grant in partnership with Smartify to engage with organisations in the arts and heritage sector to increase knowledge transfer of the benefits of adopting technology-based solutions for visitor engagement in arts and heritage. The project will offer organisations hands-on experience of Smartify, support the development of virtual tours, and facilitate increased reach to new and existing audiences. The timeliness of the project is important as during COVID-19 galleries and museums have faced forced closures of physical sites, decimating visitor numbers and significantly impacting organisational revenue streams. This research aims to provide augmented reality solutions that enable organisations to deliver online, virtual tours to allow visitors’ continued exploration of exhibits and collections while on-site visits remain restricted, whilst also opening opportunities for developing new ways of engaging visitors beyond traditional means of physical visitation in a post-covid climate.


This project is going to investigate marketing capability of Chinese exhibitors in oversea countries.

Principal investigator

Jingna Wang


Tracy Xu


National Social Science Fund of China

Start date

July 2018

End date 

July 2021


Principal investigator
Funding amount



SME Innovation Voucher Scheme, University of Surrey


This project aims to engage in an economic and social impact study of arts in Surrey. In collaboration with three industry partners: Yvonne Arnaud Theatre, The Lightbox gallery and museum and Watts Gallery—Artists’ Village, this project will provide insights not only on an organisational scale, but a wider impact of culminative arts experiences to the social and economic environment of Surrey. By evaluating the impact of both the economic and social contributions to wider society, this project will seek to provide a wider, holistic understanding of the benefits that the arts sector can bring to society. In addition, by bringing the economic and social impacts of organisations together across three collaborative partners, the opportunity will exist to evaluate the range of economic and social contributions that are being made within each organisation. A mixed-method research approach will be taken, including in-depth interviews and online questionnaire surveys.

Project period

March-July 2020

Demand forecasting


This project is produced by the Pacific Asia Travel Association (PATA) in collaboration with The Hong Kong Polytechnic University and expert members of the University of Surrey.

Principal investigator

Professor Haiyan Song



Pacific Asia Tourism Association (PATA)

Start date

December 2012


With the Asia-Pacific region showing strong growth leadership globally, tourism has become an increasingly important sector in the region’s economy. To maintain the region’s competitive edge, a reliable and effective forecasting system is essential to assist destinations in the development of strategies for the coming years by accurately predicting arrivals, visitor receipts and departures.

Project detail

Project outputs

Economic modelling


Bayesian bagging will be incorporated to the general-to-specific modelling approach to improve the forecasting accuracy.

Principal investigator

Professor Haiyan Song

Funding amount



The Hong Kong Polytechnic University

Start date

September 2019

End date

August 2022


This study proposes a new forecasting method with a view to further improving the forecasting performance of the existing models built by the investigators. The new method integrates a statistical technique called Bayesian bootstrap aggregation, or BBagging, into the ADL-GETS model selection process. BBagging is designed to reduce forecasting errors through selecting predictors when the decision rules are unstable and the sample size is small. Both empirical and theoretical evidence show that BBagging can push an unstable procedure towards the goal of optimality. This research represents the first attempt to introduce the BBagging technique into the tourism forecasting field and integrate it with the ADL-GETS model. This research not only has scientific merits, but also significant socio-economic impacts. 


Innovation and entrepreneurship


Analysis of how co-production of knowledge contributes to the innovation process in the exhibitions industry in Hong Kong.

Principal investigator
  • Jin Soo Lee

Hong Kong Research Council GRF Fund

Start date

January 2020

End date

December 2021


Meetings, incentives, conventions, and exhibitions (MICE) tourism are high value-added forms business tourism which exert considerable impact on local economies. Innovation is a key to maintaining competitiveness in this important sector, and the service-dominant (S-D) logic perspective provides insights into how co-creation can contribute to generating value propositions to customers.

This project aims to identify the process whereby such practices inform the innovation process in the exhibition industry in Hong Kong. To achieve this aim, we will utilise big data analytics, exhibition service innovation project analysis, conduct in-depth interviews and expert panel reviews to identify key features of the co-production and innovation processes. It will then use a survey to validate the findings with respect to how propositions are developed and created for service innovation.


Principal investigators

Additional team members
Funding amount



This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement number: WomENT DLV-792738.

Start date

1 September 2018

End date

31 August 2020


Our main objective is to understand the different pathways of women’s entrepreneurship journey in a changing tourism industry, and how different environments, agents, policies and actions influence their opportunities, motivations and challenges.

View project website.

Project detail


The specific research objectives of this project are:

  1. To analyse women’s pathways in tourism entrepreneurship
    • Identify and assess the different pathways that women follow, based on a post-structuralist theoretical framework.
    • Evaluate the impact of intrinsic and extrinsic factors.
    • Understand what is visible and invisible.
  2. To develop evidence-based policy and practice recommendations to foster women’s entrepreneurship in tourism.
  3. To promote the culture of entrepreneurship among women in the tourism industry, through effective research-based dissemination.
Project outputs

Figueroa-Domecq. C. Invited conference “The implementation of a gender perspective in tourism research”. 12 November 2018. 2 hours. Rey Juan Carlos University Madrid, Spain.

Figueroa-Domecq, C., Segovia-Pérez, M., Flecha-Barrio, M. D. y Palomo, J. (2018). Women in decision-making positions in tourism high-tech companies: Board of Director. XII Congreso Internacional Turismo y Tecnologías de la Información y las Comunicaciones, University of Málaga (Spain), 10-11 October 2018.

Figueroa-Domecq, C., Palomo, J., Flecha-Barrio, M. D y Segovia-Pérez, M. (2019). Women in decision-making positions in tourism high-tech companies: Board of Director. International Conference Information and Communication Technologies in Tourism. Nicosia (Cyprus), January 30 – February 1 2019.


Domecq, C. F., Pérez, M. S., Barrio, M. D. F., & Martínez, J. P. (2018). Women in decision-making positions in tourism high-technology companies: board of directors. In XII Congreso Internacional de Turismo y Tecnologías de la información y las comunicaciones (pp. 117-130). Universidad de Málaga (UMA).

Figueroa-Domecq, C., Palomo, J., Flecha-Barrio, M. D., & Segovia-Pérez, M. (2019). Double Gender Gap in Tourism High-Technology Organisations: Results and Corporate Actions. In Information and Communication Technologies in Tourism 2019 (pp. 383-395). Springer, Cham.


Principal investigator

Albert Kimbu

Additional team members
  • Anna de Jong
  • Manuel Alector Ribeiro
  • Cristina Figueroa Domecq
  • Dr Ewoenam AFENYO-AGBE, University of Cape Coast, Cape Coast, Ghana
  • Dr Issahaku Adam, University of Cape Coast, Cape Coast, Ghana
  • Dr Ogechi ADEOLA, Lagos Business School, Pan Atlantic University, Nigeria

This project has received funding from QR Global Challenges Research Fund (QR GCRF) – 2018/19.

Start date

January 2019

End date

August 2019


This study advances understanding of women’s experiences of tourism entrepreneurship in Ghana and Nigeria by examining how spatial contexts influence gendered entrepreneurial pathways.

Project detail


This project’s specific objectives are:

  • Analyse women’s pathways in tourism entrepreneurship (How does the specificities of place shape women’s participation in entrepreneurial activities?)
  • Identify barriers and facilitators (What are the enablers and challenges involved in enabling women to engage in tourism entrepreneurship?)
  • Develop evidence-based policy and practice recommendations to foster women’s entrepreneurship in tourism (Identify key findings to be utilised as a case for support in a future research proposal.)

Completed research projects

Competitive advantages


  • Pattanapong Tiwasing, Newcastle University
  • Yoo Ri Kim, University of Surrey
  • Katiuscia Lavoratori, University of Warwick
  • Temitope Akinremi, University of Warwick
  • Diletta Pegoraro, University of Birmingham
Funding amount



The Productivity Insights Network was established in January 2018 and is funded by the Economic and Social Research Council. As a multi-disciplinary network of social science researchers engaged with public, private, and third sector partners, our aim is to change the tone of the productivity debate in theory and practice.  It is led by the University of Sheffield, with co-investigators at Cambridge Econometrics, Cardiff University, Durham University, Glasgow Caledonian University, SQW, University of Cambridge, University of Essex, University of Glasgow and the University of Leeds.


The main aim of the project is to identify the firm, locality (as captured by local enterprise partnerships [LEPs]) and regional determinants of small- and medium-size enterprise (SME) productivity in the service sector. This helps to understand and improve the spatial disparities in productivity of the UK SMEs operating in the service sector for different localities, and an evidence-based multilevel regression analysis of how place and productivity interact, with a strong emphasis on service SMEs, was conducted.


Project detail

This project have drawn on the cross-sectional multi-level analysis of SMEs in England from the Longitudinal Small Business Survey (LSBS) for 2015 from the Department for Business, Energy and Industrial Strategy (BEIS). The analysis highlighted significant variations in firm characteristics and LEPs, leading to disparities in SME productivity in the service sector in England. This suggests the need for adequate support at the LEP level, for example, identifying the strongest and weakest LEPs in their productivity performance, which can help develop better place-based strategies for effective usage of government funding that can fairly be distributed across the local economies depending on their productivity needs. Additionally, strengthening the LEPs and their local business networks can be key to sharing knowledge and experience within the LEPs. Firm-level findings have shown the importance of the survival of family and small businesses in improving productivity, and the need for investments in training and development for all skill levels, particularly at the management level. Further findings suggest the need for investments and improvements of digital infrastructure to enhance business networks and inter- and intra- connectivity of LEPs to address the issues of spatial disparities in the productivity of service SMEs.

Project outputs

PIN report titled ‘Spatial Disparities in SME Productivity: Evidence from the Service Sectors in England’ to be published.


Analysis of how labour practices influence productivity in hotels.

Principal investigators 

Chris Cowls, Chief Executive of Eproductive

Additional team members

Natina Yaduma

Start date

August 2013

End date

March 2015

    Funding amount



    Economic and Social Research Council


    This project analyses the extent to which labour productivity is determined by flexible work practices and the employment of international migrant workers in hotels, a relatively neglected but significant source of output and jobs. We also examine the extent to which there is a relationship between work flexibility and the employment of migrants, and how the interaction between these influences firm performance. In more general terms, the research contributes to the continuing debate about the performance of the UK economy, and its ‘productivity gap’.

    Project details


    The project overcomes the limitations of secondary data by having privileged access to a unique data base for three large companies, with some 80 hotels in the UK and the Netherlands. This provides data not just at establishment level, or even at departmental level, but at individual employee level. Data is recorded on an hourly basis for different types of labour inputs (part time, contracted, seasonal etc.) over a continuous five year period. Outputs are measured in terms of both service outcomes (rooms occupied etc.) and financial terms. The availability of data for 2007-13 also allows analysis of how firms have responded to a changing operating environment through the economic crisis.

    Project outputs
    • Webinar organised by Institute of Hospitality
    • Final symposium held in London 2015

    Yaduma, N., Williams, A. M., Park, S., & Lockwood, A. (2015). Performance, Labour Flexibility and Migrant Workers in Hotels: An Establishment and Departmental Level Analysis, International Journal of Hospitality Management, 50, 94-104.

    Park, S., Yaduma, N., Lockwood, A. J., & Williams, A. M. (2016). Demand Fluctuations, Labour Flexibility and Productivity, Annals of Tourism Research, 59, 93-112.


    This project investigated the challenges faced by arts events and festivals in the UK and the supports they would need and expect from a national association. 

    Principal investigator

    Research England Innovation Voucher scheme

    Start date

    May 2019

    End date 

    July 2019

    Project detail

    The aim of the project was to support the development of British Arts Festivals Association (BAFA) in providing the best strategic supports to arts events and festivals in the UK, and developing the strongest synergy within UK’s creative economy. The outcomes of the project include a data base mapping the diverse and active landscape of arts events and festivals in UK’s creative economy, including their geographic information, time, scale and type, and a comprehensive understanding of the challenges faced by arts events and festivals in the UK and the supports they would need and expect from a national association. These support BAFA's development on its governance and ways to deliver its impacts over the particularly transient organisations within the creative industry. 


    Project Report: Towards an impactful national association for UK's arts festivals sector


    This H2020 project analyses the role played by intra-EU international migration in the transition from youth to adulthood in terms of human capital, employment, identities and housing.

    Principal investigators 
    • University of La Sapienza
    • University of Bielefeld
    • University of Almeria
    • University of Cork
    • University of Latvia
    • University of Bucharest
    • University of Malmo
    • University of Sussex
    • Slovak Academy of Science
    Additional team members
    Start date

    March 2014

    End date

    March 2018

      Funding amount



      EU Horizon 2020


      YMOBILITY was a cross-disciplinary 3-year project that aimed to study the role of international migration in the transition from youth to adulthood. YMOBILITY’s specific objectives were:

      • To establish the extent to which individuals consider international mobility to be a key strategy for mediating significant life course transitions.
      • To provide a comprehensive overview and quantification of the main types of youth mobility in the EU, focusing particularly on three main categories: students, higher-skilled and less-skilled workers.
      • To identify the outcomes of youth mobility for individuals in terms of: a) their lifelong portfolio of skills and competences, b) their social welfare and health, c) the formation of more European and/or cosmopolitan identities, and d) the transition from youth to full adulthood.
      • To analyze the short- and long-term regional implications of youth mobility for both sending and destination regions.
      • To understand, and provide typologies of how individuals would respond to contrasting future migration scenarios, reflecting changing structural and personal circumstances.
      • To provide evidence-based recommendations for migration and flanking policies that will help to maximize the opportunities, and minimize the costs, associated with youth mobility for individuals, labor markets and regions.

      View project website.

      Project details


      YMOBILITY developed a comprehensive research programme which addressed the following issues:

      1. Identifying, and quantifying, the main types of international youth mobility in the EU, and their key characteristics.
      2. Understanding what determines which individuals do and which do not participate in international mobility as personal and professional development strategies: their motives, migration channels and information sources.
      3. Analysing the individual outcomes in terms of both employability and careers and non-economic terms.
      4. Analysing the territorial outcomes for the regions of both origin and destination, in economic, demographic and cultural terms.
      5. Differentiating between short-term and long-term outcomes, taking into account return migration and future intentions to migrate.
      6. Identifying implications for policies in migration but also of education, the economy and housing.

      The research relied on extensive primary quantitative data (panel survey of 30,000) and qualitative data (almost 900 interviews). It focused on nine countries representing different contexts for youth mobility: Romania, Slovakia and Latvia; the UK and Sweden; Germany, Italy, Ireland and Spain. The policy analysis was informed by interviews undertaken with key informants. Experimental methods were used to assess how individuals (almost 500) would respond to different scenarios of future economic and social change.

      Project outputs

      View project website.


      A. M. Williams, C. Jephcote, H. Janta, G. Li (2018) “The Migration Intentions of Young Adults in Europe: A Comparative, Multi-Level Analysis”, Population Space and Place 24(1)

      Baláž, V. and Williams, A. M. (2017) Experimental research methods in migration: from natural to true experiments, Population Space and Place. V23(1)

      V. Balaž, A. Williams, M. Chrančokov. M. (2017) “Connectivity as the Facilitator of the Intra-European Student Migration”. Population, Place and Space. 24(3)

      V. Balaž, A. Williams (2018) “Migration decisions in the face of upheaval: An experimental approach”. Population, Space Place, 24(1)

      R. King, A. M. Williams (2018), “Introduction: New European Youth Mobilities”, Population Space and Place 24(1)

      • Creating the tourist satisfaction index of China inbound tourism from Britain [2016- 2017]
      • Destination branding: tourism and events in northern regions funded by the Norwegian Research Council: impact on enhancing destination competitiveness [2013-2016]
      • EU inward Marie Curie fellowships (€180,000) for Professor Vladimirov on competitiveness in small firms [2013-2015]
      • EU research project (€65,000) on socio-economic impact of Clean Sky 1 [2016- 2017]
      • Tourism and terrorism funded by the European Commission [2016]

      Demand forecasting

      Visitor forecasting for Shanghai Disney Resort: impact on Disney’s pricing strategy [2015]

      Innovation and entrepreneurship


      Principal investigators 
      Start date

      1 June 2016

      End date

      31 May 2018

        Funding amount



        This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the MarieSkłodowska-Curie grant agreement Nº 700893.


        The main aim of the project is to deepen understanding of the different stages of the innovation journey followed by entrepreneurs in tourism. It will examine not only the classic startup process, involving opportunity recognition, development and early implementation of innovation in the market, but also the subsequent stages of business performance (discontinuance, growth, further innovation, etc.). This understanding will contribute to the design of more effective innovation policies.

        Download the summary information brochure (PDF).

        Project details


        This project set out to provide insightful knowledge on different stages of the innovation journey followed by entrepreneurs in tourism. It examined the innovation process of a total of 57 entrepreneurs in Spain and the UK and carried out a longitudinal study of business performance of a sample of 16 innovators, the latest revealing high failure rates for innovation. The fact that innovation is a highly complex and uncertain process explains the high failure rates. The analysis of the innovation pathways of a total of 73 entrepreneurs (both successful and unsuccessful) during this 2 year project highlighted critical factors for success or failure which were discussed with policymakers in Spain. The results of this discussion was the co-production of an online survey allowing the potential policy measures and issues to be discussed with a wider sample of innovative entrepreneurs. The survey was completed by 269 tourism innovators both in Spain and the UK. The views of all the participants at different methodological stages were included in a policy recommendations report. The project findings were also disseminated via conference and published papers, videos and a policy briefing.

        Project outputs

        Rodriguez Sanchez Isabel, Williams Allan M., Andreu Hugo García (2019) Customer resistance to tourism innovations: entrepreneurs? Understanding and management strategies, Journal of Travel Research SAGE Publications

        Rodriguez Isabel, Williams Allan M, Brotons M. (2017). The innovation journey of new-to-tourism entrepreneurs, Current Issues in Tourism, 22(28), 877-904


        Funding amount

        €221 606,40

        • FP7-PEOPLE-2013-IEF (EU grant agreement 624930)
        • MC-IEF - Intra-European Fellowships (IEF)

        Project detail


        This project set out to provide insightful knowledge on cross-border regional cooperation in terms of how different types of proximity and levels of integration of cross-border regional innovation systems impact on knowledge transfer mechanisms and levels of innovativeness. More specifically, the study addressed the following objectives:

        1. It compared the effects of different types of proximity on knowledge transfer and innovativeness in cross-border regions
        2. It developed a methodology for measuring the levels of integration of cross-border regional innovation systems and
        3. It evaluated the success of ENPI cross-border cooperation projects in facilitating cross-border knowledge flows and innovation in the field of tourism.

        The study utilised both quantitative and qualitative methods, as well as both comparative EU-level data and in depth case study materials (statistical, survey and interview data). Firstly, the project conducted three literature reviews/desk studies that concentrated on:

        1. Border region studies as a subfield of regional studies
        2. The cross-border regional innovation systems literature, its conceptual backgrounds and earlier empirical evidence
        3. Policy suggestions resulting from this research.

        These studies underline the importance of border regions as a distinct and significant field of regional studies and the importance of border region studies for the sustainable socio-economic development of border regions. Additionally, the research pinpointed the most severe contemporary research gaps in the empirical applications of cross-border regional innovation systems, guiding the work on the subsequent research objectives and providing further insights into (innovation) policy developments in border regions.

        Secondly, the project suggested a framework for empirically validating the concept of cross-border regional innovation systems and measuring their integration processes. This framework was further tested and developed in two separate case studies and in a wider comparative study. These studies demonstrate and highlight the feasibility of the empirical framework.

        Thirdly, the project extended the notions of cross-border cooperation into two empirical studies with secondary data sources focusing on:

        1. The impact of the enlargement of the European Union on scientific cross-border collaboration and the success of the European Research Area in achieving the goal of a common internal market for research within the European Union
        2. The selection of cross-border innovation cooperation partners.

        The results show that joining the European Union has had a significant positive impact on the volume of cross-border co-publishing between the established (EU-15) and new European Union member states. The same applies to the cross-border publication intensity between the new member states. This is arguably due to the improved financial resources that accompanies membership. This signals at least a partial success of the European Research Area in promoting a common internal market in research within the European Union. Of course, when it comes to firm-to-firm partnerships, several factors (such as geographical distance to the border) still influence the likelihood of participating in cross-border innovation collaboration.

        Fourthly, the project suggested:

        1. Survey metrics for collecting and analysing primary firm-level data with the aim of producing relevant measures for disentangling the impact of the various dimensions of proximity (geographical, institutional, social, cognitive etc.) on regional cross-border innovation cooperation
        2. Methods for illustrating cross-border cooperation networks with tools developed within social network analyses. Pilot study material was collected from firms and organisations situated in three different cross-border regions to demonstrate the feasibility of the metrics and tools.

        Finally, the project concluded with a qualitative study on the success factors of ENPI funded cross-border collaboration projects (in the field of tourism) in the context of joint innovation and knowledge transfer. The results pinpoint several pivotal suggestions (lessons learned) for practitioners and policy-makers to take into account when planning and executing cross-border projects.

        As a result, the project made an original theoretical and empirical contribution, through being the first substantial empirical study of the theoretical underpinnings of cross-border regional innovation systems, their levels of integration and knowledge transfer and of joint innovation in cross-border cooperation projects. These original contributions are highly policy relevant as the long term success of cross-border regions depends on collective efforts to further integrate on a trans-regional level in order to develop common innovation systems. With the proposed empirical framework, it is now possible for policy-makers in cross-border regions to monitor their integration processes, which would help the regions to better understand their trajectories in the context of developing common cross-border regional innovation systems.

        Additionally, the project collected a list of policy recommendations for facilitating the integration of cross-border regional innovation systems. The study also provided an analysis of `best practices´ in the context of tourism related cross-border cooperation projects. The lessons learned from these studies are relevant not only for the case study regions but also for other European cross-border regions and practitioners engaged in cross-border cooperation projects. The results also underline the positive impacts of the European Union/European Research Area on cross-border scientific cooperation.

        Project outputs

        Makkonen, Teemu,Weidenfeld, Adi; Knowledge-based urban development of cross-border twin cities, Inderscience Publishing 2040-4468 2016DOI:10.1504/IJKBD.2016.080881.

        Makkonen, T,Mitze, T, Scientific collaboration between ‘old’ and ‘new’ member states: Did joining the European Union make a difference? Springer Verlag Scientometrics 2015.


        Balaz, V., Nezinsky, E., Williams, A.M. (2021). Terrorism, migrant crisis and attitudes towards immigrants from outside of the European Union. Population Space and Place 2021: e2424, 1-21. DOI: 10.1002/psp.2424 

        Jolly, P., Van Hoof, H., Kim, B., Chen, F., Duran, M.E., Navas, A.C., Maldonado, G., Valle, J.G. (2021). Cultural Looseness and Tightness (CLT): A Study of Cultural Looseness and Tightness in the context of Latin America, PLoS ONE 16(1): e0246064. https://doi.org/10.1371/journal.pone.0246064 

        Lee, P., Xu, S., Yang, W. (Accepted). Is career adaptability a double-edged sword? The impact of work social support and career adaptability on turnover intentions during the COVID-19 pandemic. International Journal of Hospitality Management.  

        Liu, H., Liu, Y., Wen, L. and Li, G. (2021). Tourism Demand Nowcasting Using a LASSO-MIDAS Model. Accepted by International Journal of Contemporary Hospitality Management. 

        Williams, A. M. (2021). Human mobililty and tourism development: a complex knot of enfolded mobilities, in Dieke, P. U. C., King, B. E. M. and Sharpley, R. A. J. (eds) Tourism in Development: Reflective Essays, Wallingford: CABI 

        Akyildirim, E., Corbet, S., Efthymiou, M., Guiomar, C., O'Connell, J.F., Sensoy, A. (2020). The financial market effects of international aviation disasters. International Review of Financial Analysis, 69, 101468.    

        Baldwin, J, Haven-Tang, C., Gill, S. Morgan, N., and Pritchard, A. Using the Perceptual Experience Lab (PEL) to simulate tourism environments for hedonic wellbeing, Journal of Information Technology & Tourism, 1-23.

        Dayour, F., Adongo, A.C., & Kimbu, N.A. (2020). Insurance uptake among small and medium-sized tourism and hospitality enterprises in a resource-scarce environment. Tourism Management Perspectives, Volume 34. https://doi.org/10.1016/j.tmp.2020.100674

        Eckardt, C., Font, X. & Kimbu, N.A. (2020) Realistic evaluation as a volunteer tourism supply chain methodology, Journal of Sustainable Tourism, 28:5, 647-662, DOI: 10.1080/09669582.2019.1696350

        Figueroa-Domecq, C., de Jong, A., & Williams, A. M. (2020). Gender, tourism & entrepreneurship: A critical review. Annals of Tourism Research84, 102980.

        Figueroa-Domecq, C., Kimbu, A., de Jong, A., & Williams, A.M. (2020): Sustainability through the tourism entrepreneurship journey: a gender perspective, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1831001

        Finniear, J., Morgan, N., Chambers, D. and Munar, A. (2020) Gender-Based Harassment in Academia: Organisational Collusion, Coercion and Compliance, pp. 30-44 in Paola Vizcaino-Suárez, Heather Jefferies and Claudia Eger (Eds.), Gender-Based Harassment in Tourism, Wallingford: CABI.

        Hou, Y., K. Zhang and G. Li (2020). Service Robots or Human Staff: How Social Crowding Shapes Tourist Preferences. Tourism Management, https://doi.org/10.1016/j.tourman.2020.104242.

        Jiao, X., G. Li and J. L. Chen (2020). Forecasting International Tourism Demand: A Local Spatiotemporal Model. Annals of Tourism Research, 83. https://doi.org/10.1016/j.annals.2020.102937.

        Kim, Y., Williams A.M., Park, A., & Chen, L. (2020) Agglomeration economies and productivity in the tourism  industry: the case o f the UK, Tourism Management

        Kimbu, N.A. & Tichaawa, T.M. (2020) Determinants of impact investing for tourism development in emerging destinations of sub-Saharan Africa, Development Southern Africa, DOI: 10.1080/0376835X.2020.1724530

        Li, G., & X. Jiao (2020). Tourism forecasting research: a perspective article. Tourism Review, 75(1), 263-266. https://doi.org/10.1108/TR-09-2019-0382.

        Li, H., M. Hu and G. Li (2020). Forecasting Tourism Demand with Multisource Big Data. Annals of Tourism Research, 83. https://doi.org/10.1016/j.annals.2020.102912.

        Li. H., Qi, R., Liu, H., Meng, F., & Zhang, Z. (2020). Can time soften your opinion? The impact of review temporal distance on restaurant evaluation conformity. International Journal of Hospitality Management, 92,  https://doi.org/10.1016/j.ijhm.2020.102729.

        Lin, S., Y. Qin, G. Li and J. Wu (2020). Determinants of Chinese households’ tourism consumption: Evidence from China Family Panel Studies. International Journal of Tourism Research. (ABS2)

        Lin, S., & Kim, Y. R. (2020). Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels. International Journal of Hospitality Management, 88, p. 102525. doi: 10.1016/j.ijhm.2020.102525.

        Lin Shih‐Chuan, Kim Yoo Ri (2020) Heterogeneous effects of hotel ownership structure changes on localized market competition using multilevel mixed‐effect analyses, In: Managerial and Decision Economics pp. 1-13. DOI: 10.1002/mde.3274. [ABS 2*] 

        Liu, A., S. Lin, G. Li and H. Song (2020). Ex-ante Tourism Forecasting Assessment. Journal of Travel Research.

        Liu, H. & Li, X. (2020). How travel earns us bragging rights: A qualitative inquiry and conceptualization of travel bragging rights. Journal of Travel Research, DOI: 10.1177/0047287520964599.

        Lund, N. F. & Kimbu, A. (2020) Applying the Hollywood scriptwriting formula to destination branding, Current Issues in Tourism, DOI: 10.1080/13683500.2020.1739005

        Ma, E., Wu, L., Yang, W., & Xu, S. (Accepted). Hotel work-family support policies and employees' needs, concerns and challenges—the case of working mothers' maternity leave experience. Tourism Management.  

        Morgan, N., Finniear, J., and Sie, L. (2020) Social Tourism in Later Life, in McCabe, S. and Diekmann, A. (Eds.), Social Tourism Handbook, Edward Elgar: Oxford.

        O'Connell, J. F., Avellana, R. M., Warnock-Smith, D., & Efthymiou, M. (2020). Evaluating drivers of profitability for airlines in Latin America: A case study of Copa Airlines. Journal of Air Transport Management, 84. https://doi.org/10.1016/j.jairtraman.2019.101727

        Tiwasing Pattanapong, Kim Yoo Ri, Akinremi Temitope (2020) Spatial disparities in SME productivity: evidence from the service sector in England, In: Regional Studies, Regional Science7(1) pp. 589-602. DOI: 10.1080/21681376.2020.1854111. 

        van der Rest, J.P., Sears, A., Miao, L. and Wang, X.L. (2020) A note on the future of personalized pricing: cause for concern. Journal of Revenue and Pricing Management, Vol.19, No.2 p113-118.

        van der Rest, J., Wang, L., & Miao, L. (2020). Ethical concerns and legal challenges in revenue and pricing management. Journal of Revenue Pricing Management, 19, 83–84. https://doi.org/10.1057/s41272-020-00239-1

        Warnock-Smith, D., Cameron, D., & O’Connell, J. F. (2020). Organisational Trust: a case Application In The Air Transport Sector. Transport Policy. https://doi.org/10.1016/j.tranpol.2020.01.004

        Williams, A. M. & Hall, M. (2020) Tourism and Innovation, second edition, Abingdon, UK: Routledge.

        Williams, A. M., Rodriguez, I., & Makonnen, T. (2020). Innovation and smart destinations: critical insights, Annals of Tourism Research, 83, in press.

        Williams, A. M., & Balaz, V. (2020) Tourism and trust: theoretical reflections, Jourrnal of Travel Research DOI: 10.1177/0047287520961177

        Xu, S., Cao, Z., & Huo, Y. (Accepted). Antecedents and outcomes of emotional labour in hospitality and tourism: A meta-analysis. Tourism Management.

        Xu, S., Stienmetz, J., & Ashton, M. (2020). How will robots redefine leadership in hotel management? A Delphi approach. International Journal of Contemporary Hospitality Management, 32(6), 2217-2237.

        Yang, Y., Liu, H., & Chen, X. (2020). COVID-19 and restaurant demand: Early effects of the pandemic and stay-at-home orders. International Journal of Contemporary Hospitality Management (Accepted).

        Yu, Y., Xu, S., Li, G., & Shi, D. (2020). Applications of the experience sampling method: a research agenda for hospitality management, International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2019-0362

        Yu, Y., Xu, S., Li, G, & Kong, H. (2020). Systematic review of research on abusive supervision in hospitality. International Journal of Contemporary Hospitality Management.

        Zhang, K., Y. Hou and G. Li (2020). Threat of Infectious Disease during an Outbreak: Influence on Tourists’ Emotional Responses to Disadvantaged Price Inequality. Annals of Tourism Researchhttps://doi.org/10.1016/j.annals.2020.102993

        Altinay, L., Song, H., Madanoglu, M. and Wang, X.L. (2019). The influence of customer-to-customer interactions on elderly consumers’ satisfaction and social well-being, International Journal of Hospitality Management. Vol. 78, p223-233.

        Corbet, S., O’Connell, John F., Efthymiou, M., Guiomard, C., Lucey, B. (2019). The Impact of terrorism on European tourism, Annals of Tourism Research, 75, 1-17

        Baláž , V., Williams, A. M., Moravčíková , K., & Chrančoková, M. (2019). What Competences, Which migrants? Tacit and Explicit Knowledge Acquired via Migration, Journal of Ethnic and Migration Studies doi.org/10.1080/1369183X.2019.1679409

        Dayour F., Park, S. & Kimbu A.N. (2019). Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study. Tourism Management, 62, pp 52-68.

        Janta, H., Jephcote, C., Williams, A. M., & Li, G. (2019), Returned Migrants Acquisition of Competences: the Contingencies of Space and Time. Journal of Ethnic and Migration Studies. doi.org/10.1080/1369183X.2019.1679408 

        Kimbu A.N., Ngoasong, M.Z., Adeola, O. & Afenyo-Agbe, E. (2019). Collaborative Networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy. Tourism Planning & Development, 16 (2) pp. 161-178

        Li, G., D.C. Wu, M. Zhou & A. Liu (2019). The combination of interval forecasts in tourism, Annals of Tourism Research, 75, 363-378. DOI: 10.1016/j.annals.2019.01.010.  

        Li, S., A. Liu & H. Song (2019). Does tourism support supply-side structural reform in China?, Tourism Management, 71, 305-314.

        Ngoasong M. Z. & Kimbu A.N. (2019). Why Hurry? The Slow Process of High Growth in Women‐Owned Businesses in a Resource‐Scarce Context. Journal of Small Business Management, 57(1), pp. 40-58.

        Palovic, Z., Janta, H., & Williams, A. M. (2019). In Search of Global Skillsets: Manager Perceptions of the Value of Returned Migrants and the Relational Nature of Knowledge, Journal of Ethnic and Migration Studies. doi.org/10.1080/1369183X.2019.1679412

        Rodriguez Sanchez Isabel, Williams A.M., García Andreu, H.  (2019). Customer resistance to tourism innovations: entrepreneurs? understanding and management strategies, Journal of Travel Research SAGE Publications (in press).

        Rodriguez, I., Makkonen, T., & Williams A. M. (2019). Originality peer review assessment in tourism journals, Annals of Tourism Research (in press).

        Stienmetz, J. L., A. Liu & I.P. Tussyadiah (2019). UK Residents’ Opinions of Peer-to-Peer Accommodation Impact on Quality of Life, In: Pesonen J., Neidhardt J. (eds.),    Inf ormation and Communication Technologies in Tourism 2019, 80-91

        Segovia-Pérez Mónica, Figueroa-Domecq Cristina, Fuentes-Moraleda Laura, Muñoz-Mazón Ana (2019). Incorporating a gender approach in the hospitality industry: Female executives’ perceptions. International Journal of Hospitality Management76, pp. 184-193.

        Sun, H., Wu, S., Li, Y.,  Dai, G. (2019) Tourist-to-tourist interaction at festivals: a grounded theory approach. Sustainability, 11(15), 4030. doi:10.3390/su11154030

        Tichaawa, M.T.  & Kimbu A.N. (2019) Unlocking Policy Impediments for Service Delivery in Tourism Firms: Evidence from Small and Medium Sized Hotels in Sub-Saharan Africa. Tourism Planning & Development, 6 (2) pp. 179-196

        Verreynne Martie-Louise, Williams A.M., Brent, R, Sarel, G., & Kim, B. (2019) Innovation diversity and uncertainty in small and medium sized tourism firms, Tourism Management, 72, 257-269.

        Xu, S., & Cao, Z. (2019). Antecedents and outcomes of work-nonwork conflict in hospitality: A meta-analysisInternational Journal of Contemporary Hospitality Management. (Accepted).

        Xu, S., Martinez, L. R., & Smith, N. (Accepted). The effects of attractiveness, gender and self-esteem in service jobs. International Journal of Contemporary Hospitality Management.

        Xu, S. & Wang, J. (2019). Still waters stay put: Uncovering the effects of emotional variability using experience sampling methodologyScandinavian Journal of Hospitality and Tourism. (Accepted).

        Williams, A. M., Rodríguez, I., & Škokić, V. (2019). Innovation, Risk, and Uncertainty: A Study of Tourism Entrepreneurs. Journal of Travel Research (in press).

        Williams, A. M. (2019) Migration, tourism and globalisation, in D Timothy (ed.) Handbook of Globalisation and Tourism, Cheltenham, UK: Edward Elgar   pp.66-75

        Wong, I., Xu, S., Chan, G., & He, M. (2019). A cross-level investigation of the role of human resources practices: Does brand equity matter? Tourism Management, 75, 418-426.

        Wu, S., Li, Y., Wood, E., Senaux, B. & Dai, G. (2019) Liminality and festivals - insights from the east. Annals of Tourism Research.

        Assaf A, Li G, Song H, Tsionas M (2018) Modeling and Forecasting Regional Tourism Demand Using the Bayesian Global Vector Autoregressive (BGVAR) Model, Journal of Travel Research. DOI: 10.1177/0047287518759226.

        Fan, D.X.F., A. Liu & R.T.R. Qiu (2018). Revisiting the relationship between host attitudes and tourism development: A utility maximization approach, Tourism Economics, DOI: 10.1177/1354816618794088.

        Ji M, Eves A & Wong A (2018). A Multilevel Investigation of China’s Intra-Regional Economic Condition on Experience Co-Creation and Dining Outcomes. IJCHM 30 (4) 2132 - 2152

        Kim, B., L. Zhou & A. Liu (2018). Culture and Service Quality: Case of Hong Kong, In: Cai, L.& Alaedini, P. (eds), Quality Services and Experiences in Hospitality and Tourism, 59-74, Emerald Publishing Limited.

        Lin Vera Shanshan, Yang Yang, Li G (2018) Where can tourism-led growth and economy-driven tourism growth occur?, Journal of Travel Research, DOI: 10.1177/0047287518773919.

        A. Liu., H. Song & A. Blake (2018). Modelling productivity shocks and economic growth using the Bayesian dynamic stochastic general equilibrium approach, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-10-2017-0686.

        A. Liu., V.S. Lin & H. Song (2018). Analysing and Forecasting Tourism Demand, In: Cooper C., Volo, S., Gartner W., and Scott N. (eds), The SAGE Handbook of Tourism Management, pp. 202-221, SAGE Publishing.

        Liu, A., Wang, X.L., Liu, F. Yao, C. and Deng, Z. (2018) Soundscape and its influence on tourist satisfaction. The Service Industries Journal, Vol. 38, p164-181.

        Makkonen Teemu, Williams Allan, Habersetzer Antoine (2018) Foreign board members and firm innovativeness: An exploratory analysis for setting a research agenda, Corporate Governance 18 (6) pp. 1057-1073.

        Makkonen Teemu, Williams Allan, Mitze Timo, Weidenfeld Adi (2018) Science and Technology Cooperation in Cross-border Regions: A Proximity Approach with Evidence for Northern Europe, European Planning Studies 26 (10) pp. 1961-1979 Taylor & Francis.

        Manyiwa, S., Piporas, C. and Wang, X.L (2018) Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. Vol.11, No.1, p66-77.

        Martinez, L. R., Xu, S., & Hebl, M. (2018). Utilizing education and perspective taking to remediate the stigma of taking antidepressants. Community Mental Health Journal, 54, 450-459.

        Nadine Meichsner, N.A., O’Connell, John F., Warnock-Smith, D. (2018). The future for African air transport: Learning from Ethiopian Airlines, Journal of Transport Geography, 71, 182-197.

        Qiu, R. T., Fan, D. X., & A. Liu. (2018). Exploring the booking determinants of the Airbnb properties: an example of the listings of London. In: Stangl B. and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018 pp. 44-51. Springer, Cham.

        Saayman Melville, Li G, Uysal Muzaffer, Song Haiyan (2018) Tourist satisfaction and subjective well-being: An index approach, International Journal of Tourism Research 20 (3) pp. 388-399. DOI: 10.1002/jtr.2190.

        Song, H., Altinay, L., Sun, T. and Wang, X.L. (2018). The influence of social interactions on senior customers’ experience and loneliness, International Journal of Contemporary Hospitality Management, Vol.30, No.8, p2773-2790.

        Van der Rest, J.P., Roper, A. and Wang, X.L. (2018) Why is a Change of Room Rate Pricing Policy so Hard to Implement? International Journal of Hospitality Management, Vol. 69, p30-40.

        Vijaykumaran R, Eves A & Lumbers M (2018) Understanding Patients’ Meal Experiences through Staff’s Role: Study on Malaysian Public Hospitals.  Hospital Practices and Research 3 (2) 50 - 58.

        Vladimirov Zhelyu, Williams Allan (2018) Hotel innovations and performance? the mediating role of staff related innovations, Tourism Management Perspectives Elsevier.

        Volchek, K., A. Liu, H. Song & D. Buhalis (2018). Forecasting tourist arrivals at attractions: Search engine empowered methodologies, Tourism Economics, DOI:10.1177/1354816618811558.

        Wang C, Xu H, Li G (2018) The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective, Journal of Sustainable Tourism pp. 1-18 Taylor & Francis DOI: 10.1080/09669582.2018.1428334.

        Wang Caiping, Xu Honggang, Li G, Chen Jason Li (2018) Community social responsibility and the performance of small tourism enterprises: Moderating effects of entrepreneurs' demographics, International Journal of Tourism Research 20 (6) pp. 685-697.DOI: 10.1002/jtr.2216.

        Wang Caiping, Li G, Xu Honggang (2018) Impact of lifestyle-oriented motivation on small tourism enterprises? social responsibility and performance in historic towns, Journal of Travel Research.

        Weidenfeld Adi, Björk Peter, Williams Allan (2018) Identifying Cultural and Cognitive Proximity Between Managers and Customers in Tornio and Haparanda Cross-Border Region, Journal of Borderlands Studies Taylor & Francis.

        Wu, D. C., Liu, J., Song, H., A. Liu., & Fu, H. (2018). Developing a Web-based regional tourism satellite account (TSA) information system. Tourism Economics, DOI: 10.1177/1354816618792446.

        Xavier Font, Rosa English & Alkmini Gkritzali (2018) Mainstreaming sustainable tourism with user-centred design, Journal of Sustainable Tourism, 26 (10), 1651-1667, DOI: 10.1080/09669582.2018.1491981.

        Xu, S. & Martinez, L. R. (2018). Applications of latent growth curve modelling: A research agenda for hospitality management. International Journal of Contemporary Hospitality Management, 30, 3268-3286.

        Xu, S., Martinez, L. R., Van Hoof, H., Estrella, M., Maldonado, G., & Gavilanes, J. (2018). Emotional exhaustion among hotel employees: The interactive effects of affect dispositions and positive work reflection. Cornell Hospitality Quarterly, 59(3), 285-295.

        Xu, S., Martinez, L. R., & Van Hoof, H. (2018). The Use of Latent Growth Curve Modeling in Measuring Student Perceptions about Mandatory Work Experiences. Journal of Hospitality & Tourism Education, 30(4), 241-249.

        Xu, S., Van Hoof, H., & Nyheim, P. (2018). The Effect of Online Scheduling on Employees’ Quality of Life. Journal of Foodservice Business Research, 21, 172-186.

        Xu, S., Martinez, L. R., Van Hoof, H., Tews, M. J., Torres, L., & Farfan, K. (2018). The impact of abusive supervision and coworker support on hospitality and tourism student employees’ turnover intentions in Ecuador. Current Issues in Tourism, 21, 775-790.

        Gender, Entrepreneurship and Social Policy Institute (GESPi)

        Gender, Entrepreneurship and Social Policy Institute (GESPi) logo

        The Gender, Entrepreneurship and Social Policy Institute (GESPi) conducts research on how to achieve more sustainable forms of development and how to promote wellbeing through the tourism, hospitality, events and other service sectors. This includes getting a better understanding regarding the role of tourism and the services sectors within communities in enabling the diversification of livelihoods and promoting sustainable entrepreneurship and employment, particularly for marginalised communities, including promoting gender empowerment. We analyse how policy adjustments and stakeholder collaborations can generate positive change and inclusive growth. For more information please see the GESPi website.


        We have strong collaborations with world-leading institutions in tourism research, such as The Hong Kong Polytechnic University, the University of Queensland, and Sun Yat-Sen University.

        We also collaborate with governments, businesses and tourism organisations nationally and globally, including:

        We would like to collaborate with other leading research institutions and build strong links with national and international organisations and industry partners to generate wider research impact beyond academia.

        Recent events

        Webinar Tourism and Hospitality Forecasting in Turbulent Times

        Wednesday, May 5, 2021

        21:30-23:00 (Beijing, GMT+8) | 14:30-16:00 (London, BST) | 9:30-11:00 (New York, GMT-4)

        Co-organized by:

        • Tourism and Hospitality Section, International Institute of Forecasters
        • Centre for Competitiveness of the Visitor Economy, University of Surrey

        Opening Speeches by:

        • Prof Doris Chenguang Wu, Sun Yat-sen University (China)
        • Prof Gang Li, University of Surrey (UK)

        Speech 1:Forecasting tourism demand amid COVID-19 by:

        • Prof Haiyan Song, The Hong Polytechnic University

        Speech 2: The hotel demand forecast under critical situations by:

        • Jesse Zhao, Senior Regional Director of Finance of Hilton China

        Speech 3:Judgementally adjusted model-based forecasts of visitor arrivals during COVID-19 by:

        • Prof Andrea Saayman, North-West University (NWU), South Africa

        Speech 4: Diverse recovery of the global hotel industry by:

        • Steve Hood, Senior Vice President of Research for the SHARE
          Center, STR

        Speech 5: Timing matters: Crisis severity and occupancy rate forecasts in social unrest periods by:

        • Anyu Liu, Senior Lecturer, University of Surrey

        Moderator: Ulrich Gunter, Associate Professor MODUL University of Vienna

        Watch the full webinar

        Past events

        IATE Research Webinar: Tourism Forecasting Competition amid COVID-19

        Thursday, 29April 2021

        09:00am (UK) which corresponds to 4:00am (New York); 5:00am (Argentina); 10:00am (France/Italy/France); 4:00pm (Hong Kong); 6:00pm (in Sydney); 8:00pm (NZ/Fiji)

        Organized by:

        • The International Association for Tourism Economics (IATE)

        Supported by:

        • Centre for Competitiveness of the Visitor Economy (COVE) of the University of Surrey.

        The ongoing COVID-19 pandemic has had a profound effect on the tourism industry. When the tourist market will recover remains unknown. Accurate forecasting of the full scale of the impact on the tourism industry and market recovery is critical for strategic planning by tourist destinations and tourism-related businesses. Against this background, the Curated Collection of Annals of Tourism Research on Tourism Forecasting called for a tourism forecasting competition in July 2020. Nineteen researchers, most of them are members of the International Association for Tourism Economics (IATE) from around the world expressed interest and formed three competing teams: Asia Pacific, Europe, and Africa. Their reports on the forecasting results are published in a special collection of the Curated Collection of Tourism Demand Forecasting of the Annals of Tourism Research.

        The purpose of this webinar is to disseminate the forecasting competition results with a view to encouraging further research on tourism demand forecasting during major crises. Three participating teams will present the forecasting methods used and results obtained in the forecasting completion.


        Moderator: Haiyan Song, The Hong Kong Polytechnic University, Hong Kong SAR

        09:00-09:10am:  Introduction to the Tourism Forecasting Competition Exercise

        Gang Li: University of Surrey, UK

        09:10-09:30am:   Perspective of the Africa Team

        Andrea Saayman: North-West University, South Africa

        Nikolaos Kourentzes: Skövde University, Sweden

        09:30-09:50am:  Perspective of the Asia and Pacific Team

        Doris Wu: Sun Yat-sen University, China

        Richard Qiu: University of Macau, Macau SAR

        09:50-10:10am:  Perspective of the Europe Team

        Laura Vici:  University of Bologna, Italy

        Vicente Ramos: University of the Balearic Islands, Spain

        10:10-10:30am: Q&A

        Watch the full webinar

        The future of destinations online forum

        As the coronavirus pandemic continues to have devastating impacts on destinations, governments and destinations have taken action to restore and invigorate the sector. This seminar drawing upon industry and academic insights aimed to consider what the impacts of the pandemic have been and how destinations are able to reposition visitor experiences during times of continued uncertainty whilst planning for the future.

        Our panel of distinguished industry speakers included:

        Our panel of Surrey academic speakers included:

        • Yoo Ri Kim
        • Brigitte Stangl
        • Husna Zainal Abidin

        WomENt  Webinar Women’s journeys through entrepreneurship in the tourism and hospitality industry”

        This webinar was hosted by the EU-funded project WomENt (www.woment2020.eu) and the University of Surrey’s School of Hospitality and Tourism Management: specifically our Centre for Competitiveness of the Visitor Economy (COVE) and the Centre for Sustainability and Wellbeing in the Visitor Economy (SWELL). This brought together academics and entrepreneurs from the tourism industry to discuss the changing and increasingly pressing gender and entrepreneurship research agenda:

        • Setting the scene: Women and Entrepreneurship in Tourism.  Dr Cristina Figueroa Domecq. University of Surrey.
        • Female entrepreneurship in the COVID-19 era.  Alessandra Alonso. Founder & CEO. Women in Travel.
        • Women, technology and entrepreneurship. Patricia Gonzalez. Founder and CEO. Alterhome.
        • Re-evaluating the benefits of women's entrepreneurship: Is it time to reconsider? Prof. Susan Marlow. University of Nottingham.
        • A Feminist Research Agenda in Tourism. Dr Ana Maria Munar. Copenhagen Business School.
        • MODERATED by Prof. Allan Williams. Chair of Tourism and Mobility Studies. University of Surrey.
        Surrey perspectives

        Webinar Tourism Recovery and Competitiveness: Surrey Perspectives

        Our Centre hosted on Friday 11th September 2020 the Webinar: “Tourism Recovery and Competitiveness: Surrey Perspectives”, to share with international academics and students our research on the impact of Covid-19 on the hospitality and tourism sector and possible pathways to tourism recovery. The topics covered included:

        • Tourism intentions, risk and uncertainty
        • Impact of fiscal policy on tourism productivity and recovery
        • Impacts on hospitality workforce: Resilience and recovery
        • Impact on air transport passenger markets: Evidence from the Chinese market

        Watch the COVE webinar in full.

        See the news covering the event

        Cove webinar

        Webinar Secondary data collection and analysis in tourism research

        Our Centre jointly organised the above webinar with the U.S.-Asia Center for Tourism and Hospitality Research at Temple University and on the 4 August. Four internationally-recognised scholars:

        • Dr Yang Yang from Temple University
        • Dr Frankie O’Connell from the University of Surrey
        • Prof Nicolas Peypoch from the University of Perpignan
        • Dr Bozana Zekan from Modul University Vienna

        Shared their research experiences with over 230 attendees on Zoom. The webinar was broadcasted live on YouTube as well. It was co-moderated by Prof Gang Li, Director of CoVE and Prof Robert Li from Temple University.

        The recorded webinar video and presentation slides of the speakers are available from Temple University’s U.S.-Asia Center for Tourism and Hospitality Research’s website: under 'past events.'

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        Dr Jason Chen

        Senior Lecturer in Tourism and Events Management

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        Professor Anita Eves

        Professor of Hospitality Management

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        Dr Cristina Figueroa Domecq

        Marie Curie Research Fellow

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        Dr Alkmini Gkritzali

        Senior Lecturer in Tourism

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        Dr Albert Kimbu

        Senior Lecturer

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        Dr Yanning Li

        Lecturer in Events Management

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        Dr Anyu Liu

        Senior Lecturer in Hospitality

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        Dr Daisy Liu

        Lecturer in Hospitality

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        Professor Nigel Morgan

        Head of School of Hospitality and Tourism Management

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        Dr Frankie O'Connell

        Reader in Air Transport Management

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        Dr Sumeetra Ramakrishnan

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        Dr Emma Reardon

        Teaching Fellow in Hospitality

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        Dr Isabel Rodriguez

        Research Fellow within the School of Hospitality and Tourism Management

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        Dr Brigitte Stangl

        Senior Lecturer in Tourism

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        Dr Lorna Wang

        Deputy Head, Department of Hospitality

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        Professor Allan Williams

        Chair in Tourism and Mobility Studies

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        Dr Tracy Xu

        Senior Lecturer in Hospitality

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        Irem Bozbay profile image

        Dr Irem Bozbay

        Senior Lecturer in Economics

        Ying Zhou profile image

        Dr Ying Zhou

        Reader in Human Resource Management

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        Elizabeth Ashcroft

        PhD Researcher

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        Rachel Hu

        Postgraduate Research Student

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        Nusrat Jahan

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        Eden Jiao

        PhD researcher

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        Youngsoo Kim

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        Kevin Li

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        Max Li

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        Tingyu Liang

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        Gabrielle Lin

        PhD Researcher

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        Adrienne Liu

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        Darina Svobodova

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        Weizheng Zhang

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