Wenliang Li

Wenliang (Max) Li

Postgraduate Research Student

Academic and research departments

School of Hospitality and Tourism Management.


Wenliang Li (Max) has received his BS.c. degree in tourism business management at Macao Institute for Tourism Studies and his master's degree in tourism, hotel, and event management at The University of Queensland. Currently, he is a PhD candidate at the School of Hospitality and Tourism Management, University of Surrey.

My publications


Li, W. (2018). 澳门旅游形象定位与推广研究 [The Study of Macao destination image’s positioning and promotion]. China Tourism Review 2018, 4. 155-164. http://www.cnki.com.cn/Article/CJFDTotal-ZLYP201804016.htm

Li, W. (2017). 澳珠旅遊市場一體化背景下澳門酒店業發展的思考 [Reflections on Macao hotel industry development—Under the background of the integration of Macao’s and Zhuhai’s tourist market]. Journal of Macau Economy, 42. 48-68. http://m.libdigital.umac.mo/was5/digital/moinchipaView.jsp?id=40595

Li, W., Kim, Y.R., Scarles, C., Liu, A. (2022). Exploring the impact of travel vlogs on prospect tourists: A SOR based theoretical framework. In: Stienmetz J.L., Ferrer-Rosell B., Massimo D. (eds). Information and Communication Technologies in Tourism 2022. Springer, Cham. https://doi-org.surrey.idm.oclc.org/10.1007/978-3-030-94751-4_45