Weizheng Zhang

Dr Weizheng Zhang


My research project

University roles and responsibilities

  • Demonstration duties

    My qualifications

    MSc Research in Human Geography
    University of Birmingham
    BSc Physical Geography
    Northwest Normal University
    Graduate Certificate of Learning and Teaching (Higher education)
    University of Surrey (Accredited by the Higher Education Academy (HEA) for the purpose of professional recognition)


    Research interests


    WEIZHENG ZHANG, ALLAN MORGAN WILLIAMS, Gang Li, ANYU LIU (2022)Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China, In: Tourism management (1982)91104525 Elsevier Ltd

    The COVID-19 pandemic has brought sweeping changes to global tourism alongside large-scale travel restrictions, posing complex challenges to entrepreneurs and firms seeking to find their footing in a turbulent climate. This study presents a theoretical framework linking uncertainty, capital, and innovation to analyse how bed-and-breakfast small and medium-sized enterprises have innovatively responded to unprecedented obstacles during COVID-19 recovery. Three-stage longitudinal interviews were conducted with more than 30 entrepreneurs between April and November 2020 to unpack their ongoing responses to the pandemic. The recovery process was found to be non-linear due to the shifting nature of sources of uncertainty and changes in entrepreneurs' capital. These alterations shaped interviewees’ responses, especially in terms of product and marketing innovations, which ultimately generated new uncertainty.

    Additional publications