Professor Emily (Jintao) Ma

Dr. Emily Ma is a Professor at the School of Hospitality & Tourism Management, the University of Surrey, UK. Her research area includes organizational behaviour, customer experience management and women in leadership. Her most recent research looks at how robots can be applied in hospitality and tourism contexts to enhance employee well-being and customer experience.

Emily received her education and practiced teaching and research in four continents, including Asia, North America, Australia/Oceania, and Europe. She serves as editorial board members for multiple journals and also serves as the Associate Editor for Journal of Hospitality and Tourism Management (SSCI, ABDC: A), official journal of the Council for Australasian Tourism and Hospitality Education (CAUTHE).