Hongbo Daisy Liu

Dr Hongbo (Daisy) Liu

Senior Lecturer in Hospitality

Academic and research departments

School of Hospitality and Tourism Management.


University roles and responsibilities

  • Programme Leader - MSc in International Hospitality Management with Digital Innovation
  • SHTM Student Exchange Coordinator


    In the media

    How Experience-Based Brands Can Use The Secret Of Benign Envy To Drive Consumer Purchase Intention
    On The Verge
    New paper details impact of stay-at-home orders on restaurants
    Temple University SHTM School News
    Pandemic and Restaurant Demand
    Modern Restaurant Management (MRM) Research Roundup: Holiday Edition


    Research interests

    Research projects


    Postgraduate research supervision




    • Li, H., Ji, H., Liu, H., Cai, D., & Gao H. (2022). Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms. Tourism Management, https://doi.org/10.1016/j.tourman.2022.104559.
    • Liu, H., Feng, S. & Hu, X. (2022). Process vs. outcome: Effects of food photo types in online restaurant reviews on consumers’ purchase intention. International Journal of Hospitality Management, 102, https://doi.org/10.1016/j.ijhm.2022.103179.
    • Cohen, S., Liu, H., Hanna, P., Hopkins, D., Higham, J. & Gössling, S. (2021). The Rich Kids of Instagram: Luxury travel, transport modes and desire. Journal of Travel Research, https://doi.org/10.1177/0047287521103774.
    • Liu, H. & Li, X. (2021). How travel earns us bragging rights: A qualitative inquiry and conceptualization of travel bragging rights. Journal of Travel Research, 60(8). https://doi.org/10.1177/0047287520964599.
    • Li. H., Qi, R., Liu, H., Meng, F., & Zhang, Z. (2021). Can time soften your opinion? The impact of review temporal distance on restaurant evaluation conformity. International Journal of Hospitality Management, 92, https://doi.org/10.1016/j.ijhm.2020.1027
    • Yang, Y., Liu, H., & Chen, X. (2020). COVID-19 and restaurant demand: Early effects of the pandemic and stay-at-home orders. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-06-2020-0504
    • Li, H., Liu, H., & Zhang, Z. (2020). Online persuasion of review emotional intensity: A text mining analysis of restaurant reviews. International Journal of Hospitality Management, 89, https://doi.org/10.1016/j.ijhm.2020.102558
    • Zou, S., Tan, K. P. S., Liu, H., Li, X. & Chen, Y. (2020). Mobile versus PC: Does device type affect online survey response quality in tourism research? Current Issues of Tourism, https://doi.org/10.1080/13683500.2020.1797645
    • Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives Millennials’ aspirational tourism consumption. Journal of Travel Research, 58(3), 355-369. https://doi.org/10.1177/0047287518761615.
    • Yang, Y., Liu, H., & Li, X. (2019). The world is flatter? Examining the relationship between cultural distance and international tourist flows. Journal of Travel Research, 58(2), 224-240. https://doi.org/10.1177/0047287517748780.
    • Liu, H., Li, X. & Tan K. P. S. (2019). What determines destination loyalty? Revisiting the investment model in a destination context. Tourism Review International, 23 (1/2), 21-36.
    • Liu, H., Li, H., Dipietro, R., & Levitt, J. (2018). The role of authenticity in mainstream ethnic restaurants: Evidence from an independent full-service Italian restaurant. International Journal of Contemporary Hospitality Management, 30(2), 1035–1053. 
    • Yang, Y., Liu, H., Li, X., & Harrill, R. (2018). A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92, 350-359. 
    • Liu, H., Li, X., Cardenas, D., & Yang, Y. (2018). Perceived cultural distance and international destination choice: The role of destination familiarity, geographic distance, and cultural motivation. Journal of Destination Marketing & Management, 9, 300–309. 
    • Guo, Y., Liu, H., & Chai, Y. (2014). The embedding convergence of smart cities and tourism internet of things in China: An advance perspective. Advances in Hospitality and Tourism Research, 2(1), 54–69.