Service design and information provision requirements based on proxemics


Dr Brigitte Stangl, Dr Margit Kastner (WU Vienna) and Owen Grainger-Jones are examining the change of proxemics introduced by Edward Hall in the early 60s. Potential changes of the four personal interaction zones intimate, personal, social and public distance will be revealed in the context of tourism. A picture-based survey-approach is used to compare pre and post Covid-19 perceptions and differences between segments visiting museums will be revealed.

Results of the study will allow to give suggestions concerning consequences for the design of services, such as museums, and information provision requirements post Covid-19.



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We have a world-class reputation for our research in hospitality, tourism, transport and events.

SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Centre for Competitiveness of the Visitor Economy  

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