Brigitte Stangl

Dr Brigitte Stangl


Senior Lecturer in Tourism
+44 (0)1483 683126
51 AP 02
by appointment

Academic and research departments

School of Hospitality and Tourism Management.

Biography

Areas of specialism

Digital marketing; Online distribution; Innovation; Pricing; e-tourism

University roles and responsibilities

  • Director of Communication

    My publications

    Publications

    Nunthapirat D, Lockwood A, Stangl B, Al-Sabbahy H (2014)Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory, In: Xiang Z, Tussyadiah I, (eds.), Information and Communication Technologies in Tourism 2014pp. 693-706
    Duerr M, Kueng N, Stangl B, Schegg R (2013)eFitness of Destination Websites – Still more to go, In: e-Review of Tourism Research (eRTR)4pp. 1-5
    Stangl Brigitte, Renio S, Wang D, Yuan Y (2016)Enter 2016 PhD Workshop Research Proposals IFITT/Enter
    Schegg R, Stangl B, Fux M, Inversini A (2013)Distribution Channels and Management in the Swiss Hotel Sector, In: Cantoni L, Xiang Z, (eds.), Information communication Technologies in Tourism 2013pp. 554-565
    Werthner H, Alzua-Sorzabal A, Cantoni L, Dickinger A, Gretzel U, Jannach D, Neidhardt J, Pröll B, Ricci F, Scaglione M, Stangl B, Stock O, Zanker M (2015)Future research issues in IT and tourism: A manifesto as a result of the JITT workshop in June 2014, Vienna, In: Information Technology and Tourism15(1)pp. 1-15
    Stangl B (2014)The experience economy, co-creation and its implications for the tourism industry and research, In: ISCONTOUR 2014-Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research
    (2018)Digital Tourism: Engagement, Content and Networks, In: Stangl Brigitte, Pesonen J (eds.), Digital Tourism: Engagement, Content and Networks
    Wozniak T, Stangl Brigitte, Schegg R, Liebrich A (2017)The Return on Tourism Organizations’ Social Media Investments – Preliminary Evidence from Belgium, France, and Switzerland., In: Information Technology & Tourism.17(1)pp. 75-100 Springer
    Engele V, Stangl B, Teichmann K (2009)What do consumers want from their e-fellows? Segmenting travelers based on their preference for hotel review categories, In: CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic worldpp. CD-CD
    Teichmann K, Stangl B (2010)Are possibilities of the Internet tapped to the full potential? A systematic inventory of 3D applications in the tourism industry., In: Proceedings of the 39th European Marketing Academy Conference (39th EMAC)pp. CD-CD
    Stangl B, Schneider A (2009)Do emotional mental models before and after an effective visitation of a virtual world differ?, In: Hoepken W, Gretzel U, Law R, (eds.), Information and Communication Technologies in Tourismpp. 493-505
    Park Sangwon, Stangl Brigitte (2016)Understanding augmented reality experiences and sensation seeking in tourism., In: Understanding augmented reality experiences and sensation seeking in tourism
    Stangl B, Dickinger A (2010)How Communication Modes Determine Website Satisfaction, In: Gretzel U, Law R, Fuchs M, (eds.), Information Communication Technologies in Tourismpp. 273-284
    Stangl B, Dickinger A (2010)Tourism Website Performance - An Alternative Measurement Approach, In: Proceedings of the 39th EMAC: The 6 Senses - The Essentials of Marketingpp. CD-CD
    Stangl B, Dickinger A (2009)Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting, In: Proceedings of the 38th EMAC: Marketing and the Core Disciplines: rediscovering references?pp. CD-CD
    Ernst A, Kastner M, Stangl B, Teichmann K (2009)Die Präferenzen der österreichischen Mobiltelefonkunden: Anwendung des LLBT für Conjoint Ratingdaten, In: Hatzinger R, Dittrich R, Salzberger T (eds.), Präferenzanalyse mit Rpp. 73-98 Facultas
    Stangl B (2009)Relationship between motivation and website features: Do adventure and relaxation seeking travelers differ? An exploratory study, In: CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic worldpp. CD-CD
    Hofbauer J, Stangl B, Teichmann K (2010)Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?, In: Gretzel U, Law R, Fuchs M, (eds.), Information Communication Technologies in Tourismpp. 261-271
    Kastner M, Stangl B (2012)Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space, In: International Journal of Culture, Tourism, and Hospitality Research6(4)pp. 389-404 Emerald
    Keiler S, Stangl B, Pezenka I (2009)Reiserecht, Tagungsband des Europäischen Reiserechtstages 2008 Springer
    Mazanec J, Ring A, Stangl B, Teichmann K (2010)Usage patterns of advanced analytical methods in tourism research 1988 -2008: A six journal survey, In: Journal of Information Technology and Tourism12(1)pp. 17-46
    Schegg R, Stangl Brigitte (2018)Special section on recommendations and analytics in tourism, In: Information Technology & Tourism18(1-4)pp. 1-4 Springer-Verlag
    Stangl B (2012)Emotional mental models, In: Seel NM (eds.), Encyclopedia of the Sciences of Learning Springer
    Stangl Brigitte, Prayag Girish (2017)Collaborative destination marketing and PWYW, In: Annals of Tourism Research70pp. 103-104 Elsevier
    Stangl Brigitte, Kastner M, Prayag G (2016)Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers, In: Journal of Business Research74pp. 168-174 Elsevier
    Kroesbacher C, Loibl W, Stangl B (2012)Revealing both emotional & cognitive mental models of cultural attraction visitors Vienna University of Economics and Business (WU Vienna)
    Kastner M, Stangl B (2011)(Dis)Satisfiers in eLearning Vienna University of Economics and Business (WU Vienna)
    Stangl B, Weismayer C (2008)Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation, In: O'Connor P, Hoepken W, Gretzel U, (eds.), Information and Communication Technologies in Tourismpp. 141-151
    Stangl B, Prayag G, Polster L (2016)Collaborative Destination Marketing: Visitors’ Perceptions and Profitability of the Pay-What-You-Want (PWYW) Pricing Method, In: ANZMAC 2016: Marketing in a Post-Disciplinary Era: Proceedings of the 2016 Australian and New Zealand Marketing Academy conference
    (2017)Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018, In: Stangl Brigitte, Pesonen J (eds.), Information and Communication Technologies in Tourism 2018 Springer
    Kastner M, Ring A, Stangl B (2010)FACETS Rasch Software illustriert am Beispiel von Multiple-Choice-Tests in Marketing Vienna University of Economics and Business, Research Report Series of the Department of Statistics and Mathematics
    Mazanec J, Ring A, Stangl B, Teichmann K (2013)Advanced analytical methods in tourism marketing research: usage patterns and recommendations, In: McCabe S (eds.), The Routledge Handbook of Tourism Marketing(14)pp. 181-196 Routledge
    Dickinger A, Stangl B (2012)Online Information Search: Differences between Goal-Directed and Experiential Search, In: Journal of Information Technology and Tourism13(3)
    Stangl B, Polster L (2011)Applying a Participative Pricing Strategy to Self-Assembled Summer Holiday Packages, In: Proceedings of the 40th EMAC: The Day After – Inspiration, Innovation, Implementationpp. CD-CD
    Stangl B, Kastner M, Polsterer F (2012)Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side, In: Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45)
    Kastner M, Stangl B (2011)Mapping Learning Aids and Introducing Learning Styles as a Moderator, In: Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44)pp. CD-CD
    Stangl Brigitte, Inversini A, Schegg R (2015)Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights, In: International Journal of Hospitality Management52pp. 87-96
    Kastner M, Stangl B (2011)(Dis-)Satisfiers for e-Learning User Interfaces, In: Proceedings of the International Conference on Information Systems (ICIS 2011)pp. CD-CD