Brigitte Stangl holds a doctorate (August 2010) and two masters degrees (2006, 2007) from the Vienna University of Economics and Business (WU Vienna). During her studies, she specialised in Tourism & Leisure Studies and Small Business & Entrepreneurship.
Between 2006 and 2010, she undertook duties as a Research and Teaching Assistant at the Institute for Tourism and Leisure Studies, WU Vienna. From November 2010 to March 2012, she worked as a Project Manager at the Institute for Tourism & Leisure Research, HTW Chur, Switzerland.
In May 2012, she joined the School of Hospitality & Tourism Management.
Her main research interests are related to e-tourism and lie in the areas of decision support systems, web design, innovative pricing and online distribution. Her research is interdisciplinary, mainly relating to the fields of tourism, marketing, information systems, and psychology. She uses mixed method approaches. In terms of quantitative research, she is dealing with non-trivial data analysis methods such as CBSEM, PLS-SEM, Paired Comparison, or Typology Representing Network Analysis.
Areas of specialism
University roles and responsibilities
- Director of Communication