Xiaoyi Xu
Postgraduate Research Student
Academic and research departments
School of Hospitality and Tourism Management, Centre for Digital Transformation in the Visitor Economy.About
My research project
Managing and measuring customers’ value co-Creation (VCC) in online travel platformsMy research interests cover the customers' online experience, values, and behaviour in the hospitality and tourism context. The study aims to explore the mechanism of the online travel platforms in facilitating the customers' value co-creation and develop the scale of customer online travel value co-creation.
My research interests cover the customers' online experience, values, and behaviour in the hospitality and tourism context. The study aims to explore the mechanism of the online travel platforms in facilitating the customers' value co-creation and develop the scale of customer online travel value co-creation.