Xiaoyi Xu
Postgraduate Research Student
Academic and research departments
School of Hospitality and Tourism Management, Centre for Digital Transformation in the Visitor Economy.About
My research project
Managing and measuring customers’ value co-Creation (VCC) in online travel communitiesMy research interests cover the customers' online experience, values, attitudes, and behaviour in the hospitality and tourism context. The study aims to explore the mechanism of the online travel community in facilitating the customers' value co-creation and develop the scale of value co-creation in online travel communities.
My research interests cover the customers' online experience, values, attitudes, and behaviour in the hospitality and tourism context. The study aims to explore the mechanism of the online travel community in facilitating the customers' value co-creation and develop the scale of value co-creation in online travel communities.