Academic and research departmentsSchool of Hospitality and Tourism Management, Centre for Sustainability and Wellbeing in the Visitor Economy.
Anke joint the University of Surrey as a part-time PhD researcher and ESRC scholar in January 2016, and has since developed from Teaching Fellow to Lecturer in the School of Hospitality and Tourism Management.
Previously, Anke worked at NEF Consulting (the consultancy arm of the New Economic Foundation), supporting a diverse range of clients from private, public and third sector organisations on their journey towards a new sustainable economy by developing an understanding of value for money that includes social and environmental outcomes alongside the economic costs and benefits. Key areas of expertise include evaluation & impact assessment, training & capacity building and strategy & culture change.
Anke also managed the innovative 'Total Impact Measurement and Management' (TIMM') project for The Travel Foundation in partnership with PwC, which measured TUI Group's holistic impact in Cyprus. Anke holds a Masters with distinction in Tourism, Environment and Development from King's College London, and has worked in several managerial roles in Travel & Tourism since more than 20 years.
University roles and responsibilities
- Programme Leader BSc International Tourism Management & International Tourism Management with Transport
- Personal tutoring
- Sustainability and Wellbeing research group
Affiliations and memberships
Business, industry and community links
IHMA's mission is to support the development and professionalisation of humanistic management research, practice, pedagogy and policy. To do so we bring together global leaders from academia, practice, policy, media, faith, civil society and the general public to explore, implement and support practices of humanistic management.
10 JUL 2019
Prestigious IHMA Fellowship awarded to Anke Winchenbach in the School of Hospitality and Tourism Management
In the media
Livelihood transitions and social change, Diversification, identity and dignity at work, international development, and sustainability in hospitality and tourism.
Researchers: Dr Irma Booyens (PI – Human Science Research Council S.A.), Dr Albert Kimbu (CI – University of Surrey) & Mrs Anke Winchenbach (Collaborator – University of Surrey). This research seeks to explore livelihood transitions from primary economic activities into tourism employment in marginalised communities. The aim is to investigate the developmental role of tourism within a sustainable development framework. Tourism is often offered as a panacea for development in areas where traditional activities such as agriculture and fishing have declined. This proposed research seeks to determine whether and how affected communities in the UK and South Africa cope with these changes, and what their coping strategies are, the role tourism has played in diversifying local livelihoods, if and how obstacles to participating in tourism are overcome, how capabilities are built, and its influence on gender and community relations. This research addresses an under investigated area concerning sustainable human resources and decent employment in tourism. It aligns with the Sustainable Development Goals 1 (poverty), 5 (gender) and 8 (decent work). It also is concerned with resilience in tourism. Source of Funding: British Academy Newton Mobility Grant (Total value: £9K) Duration: March 2018 - March 2019.
Her PhD Diversifying with dignity: Coastal Tourism Employment in the UK will bring innovative theoretical insights to understanding employment diversification in times of economic pressures and declining natural resources. As economies diversify, there are persistent challenges for new forms of employment to offer genuine alternatives to traditional forms of employment. Utilising dignity as guiding concept, the project will explore how people experience and understand their lives in relation to their work. The research will contribute to the theoretical development of the concept of dignity and will add to the debate around the value of service sector employment. The final output will contribute to enabling policy makers and businesses to manage meaningful livelihood diversifications, which protect and promote dignity, whilst positively affecting efficiency and profitability of destinations and businesses; and ultimately supporting the sustainable regeneration of marginalised areas. The proposed research will use tourism employment in the context of fishing towns in Cornwall as case study, which is expected to develop implications for the service economy and wider employment studies.
Professor Graham Miller
Business Research Methods (Level 6)
Tourism, Hospitality and Events Consultancy (Module Leader) (Level 6)
Sustainability in Tourism and Transport (Level 4)
Crisis Management in Tourism and Transport (Module Leader) (Level 5)
Ethics and CSR (Level 7)
The importance of dignity in tourism employment and the positive impact of Indigenous tourism activities are increasingly acknowledged. Nevertheless, the dignity and well-being of Indigenous people in urban tourism workplaces have received limited attention. Drawing on Indigenous Mexicans as a case study, we use cross-disciplinary concepts of dignity and humanistic management to address this gap by developing recommendations for restoring dignity to Indigenous groups through tourism employment in urban destinations. We explore how tourism employment has resulted in violations of the dignity of Indigenous peoples and illustrate how changes in employment practices across economic, sociocultural, and psychological dimensions can contribute to dignity restoration. By doing so, we advance a conceptual understanding of dignity and guide its practical implementation in tourism employment and management, and policy. Finally, we argue that dignity-restoring practices may also result in improved company performance and reputation as well as contribute to the sustainable development goals. •Poverty, climate change, and other pressures have forced Indigenous people migrate to cities in search of work opportunities•In urban areas, many Indigenous people are trapped in precarious forms of work that violate their dignity•Changes in tourism employment practices can contribute to dignity restoration of Indigenous people•Dignity-restoring employment practices can improve organizational performance while contributing to sustainable development goals
The tourism industry is a significant driver of the global economy and impacts societies all over the world that are currently experiencing radical change. Responding to these changes requires economic paradigms and educational systems based on new foundations. Humanistic tourism proposes a values-based disciplinary perspective for tourism at the intersection between humanistic and tourism management, and is rooted in human dignity and societal wellbeing. Integrating humanistic management principles into higher education tourism management programs, and changing the nature of what is taught and how, would benefit students, future managers and all stakeholders. This paper aims at improving higher education tourism programs by combining humanistic management education and the Tourism Education Futures Initiative’s (TEFI) values-based tourism education. It draws on an integrated Humanistic Tourism Education framework to help develop future tourism managers’ skills and abilities to adopt alternative leadership models within the sector and to foster critical and responsible tourism thinking and practice. With best-practice examples from three universities in three different countries, this study illustrates new pedagogical approaches and proposes recommendations for implementing humanistic tourism management in higher education with the aim of training ethical and responsible managers equipped with an awareness of the social, cultural, and environmental challenges – and possible solutions to these – in their respective destinations.
This paper focuses on establishing a conceptual grounding for the value of dignity in tourism employment for achieving decent work as part of the sustainable development agenda. Dignity is widely acknowledged as a key driver for ‘good’ work, but little conceptual grounding on the value of dignity in tourism employment has been established. This paper will contribute to the theoretical debate on sustainable tourism by providing a critical review of frameworks for decent work, workplace dignity (or its absence), and understandings of identity. We will explore how the context and conditions of tourism employment are conducive (or not) for offering dignified and sustainable employment. This paper makes two original contributions to knowledge. First, it introduces a psychosocial understanding of dignity in tourism employment, reflecting its deeply rooted individual, organisational, societal and policy aspects, and recognising the actors involved. Second, the critical importance of dignity in tourism employment for achieving the Sustainable Development Goals (SDGs) is discussed, with future research directions identified.
Traditional rural livelihoods are disappearing due to natural resource decline, climate pressure and, also modernization. This study explores livelihood diversification from primary economic activities into tourism employment in rural communities. We examine the developmental role of tourism in areas where traditional activities, in this case fishing, have declined and tourism is growing. This article presents the findings of two case studies: the coastal communities of Padstow (UK) and Paternoster (South Africa). The approach is qualitative and draws on sustainable livelihoods and social well-being notions to examine how affected people “cope with change” with respect to tourism diversification, and individual and community well-being. While the socioeconomic and sociopolitical contexts in the two research sites differ, the findings show that narratives about belonging and identity feature prominently with respect to fishing livelihoods in both cases. Small-scale fishing, perceived as a way of life for fishers, is under threat in both areas, yet there is limited evidence of concerted efforts to plan and manage the potential diversification processes into tourism. Nonetheless, we observe that tourism does provide some opportunities for fishing-dependent communities and outline some avenues for stronger collaboration, particularly by focusing on culinary tourism.
Camargo, B. A., Winchenbach, A., & Vázquez-Maguirre, M. (2022). Restoring the dignity of indigenous people: Perspectives on tourism employment. Tourism Management Perspectives, 41, 100946. https://doi.org/10.1016/j.tmp.2022.100946
Della Lucia, M., Dimanche, F., Giudici, E., Camargo, B. A., & Winchenbach, A. (2021). Enhancing tourism education: The contribution of humanistic management. Humanistic Management Journal, 6(3), 429-449. https://link.springer.com/article/10.1007/s41463-021-00111-3
Kimbu, A. N., Booyens, I., & Winchenbach, A. (2021). Livelihood Diversification Through Tourism: Identity, Well-Being, and Potential in Rural Coastal Communities. Tourism Review International. https://doi.org/10.3727/154427221X16245632411854
Miedema, P., & Winchenbach, A. (2015). The Dilemma of Fair Shares in Township Tourism-A Case Study from Port Elizabeth. Progress in Responsible Tourism; Goodwin, H., Font, X., Eds, 4-16.
Winchenbach, A., Hanna, P., & Miller, G. (2019). Rethinking decent work: The value of dignity in tourism employment. Journal of Sustainable Tourism, 27(7), 1026-1043. https://doi.org/10.1080/09669582.2019.1566346