Academic and research departmentsSchool of Hospitality and Tourism Management, Centre for Sustainability and Wellbeing in the Visitor Economy.
Anke joint the University of Surrey as a part-time PhD researcher and ESRC scholar in January 2016, and has since taken up a role as Teaching Fellow in the School of Hospitality and Tourism Management.
Previously, Anke worked at NEF Consulting (the consultancy arm of the New Economic Foundation), supporting a diverse range of clients from private, public and third sector organisations on their journey towards a new sustainable economy by developing an understanding of value for money that includes social and environmental outcomes alongside the economic costs and benefits. Key areas of expertise include evaluation & impact assessment, training & capacity building and strategy & culture change.
Anke also managed the innovative 'Total Impact Measurement and Management' (TIMM') project for The Travel Foundation in partnership with PwC, which measured TUI Group's holistic impact in Cyprus. Anke holds a Masters with distinction in Tourism, Environment and Development from King's College London, and has worked in several managerial roles in Travel & Tourism since more than 20 years.
University roles and responsibilities
- Programme Leader International Tourism Management BSc
- Personal tutoring
- Sustainability and Wellbeing research group
Business, industry and community links
IHMA's mission is to support the development and professionalisation of humanistic management research, practice, pedagogy and policy. To do so we bring together global leaders from academia, practice, policy, media, faith, civil society and the general public to explore, implement and support practices of humanistic management.
10 JUL 2019
Prestigious IHMA Fellowship awarded to Anke Winchenbach in the School of Hospitality and Tourism Management
In the media
Livelihood transitions and social change, Diversification, identity and dignity at work, international development, and sustainability in hospitality and tourism.
Her PhD Diversifying with dignity: Coastal Tourism Employment in the UK will bring innovative theoretical insights to understanding employment diversification in times of economic pressures and declining natural resources. As economies diversify, there are persistent challenges for new forms of employment to offer genuine alternatives to traditional forms of employment. Utilising dignity as guiding concept, the project will explore how people experience and understand their lives in relation to their work. The research will contribute to the theoretical development of the concept of dignity and will add to the debate around the value of service sector employment. The final output will contribute to enabling policy makers and businesses to manage meaningful livelihood diversifications, which protect and promote dignity, whilst positively affecting efficiency and profitability of destinations and businesses; and ultimately supporting the sustainable regeneration of marginalised areas. The proposed research will use tourism employment in the context of fishing towns in Cornwall as case study, which is expected to develop implications for the service economy and wider employment studies.
Business Research Methods (Level 6)
Tourism, Hospitality and Events Consultancy (Module Leader) (Level 6)
Sustainability in Tourism and Transport (Level 4)
Crisis Management in Tourism and Transport (Module Leader) (Level 5)
Ethics and CSR (Level 7)
Courses I teach on
This paper focuses on establishing a conceptual grounding for the value of dignity in tourism employment for achieving decent work as part of the sustainable development agenda. Dignity is widely acknowledged as a key driver for ‘good’ work, but little conceptual grounding on the value of dignity in tourism employment has been established. This paper will contribute to the theoretical debate on sustainable tourism by providing a critical review of frameworks for decent work, workplace dignity (or its absence), and understandings of identity. We will explore how the context and conditions of tourism employment are conducive (or not) for offering dignified and sustainable employment. This paper makes two original contributions to knowledge. First, it introduces a psychosocial understanding of dignity in tourism employment, reflecting its deeply rooted individual, organisational, societal and policy aspects, and recognising the actors involved. Second, the critical importance of dignity in tourism employment for achieving the Sustainable Development Goals (SDGs) is discussed, with future research directions identified.
Increasingly customers are looking for more authentic experiences whilst on holiday. They want to meet ‘real’ people and places and are interested in unique experiences, often without sacrificing the convenience and safety of an organised tour. Township tourism is a globally growing market, yet a controversially discussed topic in regards to ethics and economic and social benefits for township people. Often it is claimed that guided township tours only stress the gap between the rich and the poor and are reinforcing prejudices through voyeurism, whilst providing little or no benefits for host communities. Others discuss township tourism as a potential way for channeling tourist money into deprived communities and bridging social and economic discrepancies through educational yet leisurely excursions. However, this paper argues that the question should not be if township tours are responsible, but how they can be organised responsibly and what needs to be done to create mutual social and economic benefits for all stakeholders. Applying a case study approach, this paper discusses the dilemma of fair share in township excursions of Calabash Tours, a privately owned small tour operator in Port Elizabeth (PE)/South Africa, from a local perspective. Further, the ethics of township tourism as well as internal and external power relations that influence local benefits will be investigated. Finally, the paper will conclude with what lessons can be learnt from Calabash’s experiences and highlight further areas of research. This article has been co-written by the owner and founder of Calabash Tours and an independent consultant who worked with Calabash Tours in March 2014, with the intention of contributing to the existing knowledge about township tourism and poverty alleviation. Hopefully it will also be providing some useful guidance for tourism practitioners working in this field.