
Dr Pablo Pereira-Doel
About
Biography
Dr Pablo Pereira-Doel is a lecturer in Hospitality Information Technology, an ESRC-SeNSS Research Fellow, and an ESRC-IAA Commercialisation Fellow at the School of Hospitality and Tourism Management. After several years in the hospitality/tourism industry in Spain, France, The Gambia, and the UK, he is now an applied social scientist who uses sustainability-oriented innovations, consumer nudging, persuasive communication, design thinking, and experimental research methods to create positive pro-environmental behaviour change. His consumer and industry testing research contributed to developing a smart water-saving technology to nudge users to take shorter showers.
Pablo's problem-solving transdisciplinary research has involved partnerships with several companies in the hospitality industry (e.g. Scandic, Hilton Hotels & Resorts, TUI, Hostelling International, and others) and beyond (e.g. Aguardio ApS, Anglian Water, Northumbrian Water, L'Oréal, and the UN Environment Program). He is currently consulting for L'Oréal on experimental research.
His research has been funded through internal scholarships, an ESRC SeNSS Industry Engagement Fund, two ESRC Impact Acceleration Funds, a UKRI Global Challenges Research Fund, and an ESRC Postdoctoral Fellowship. Pablo is the first researcher in the UK to be awarded an ESRC postdoctoral fellowship in the hospitality/tourism field.
Areas of specialism
University roles and responsibilities
- Biometric Lab Commercialisation Officer
ResearchResearch projects
Freshwater availability is under severe pressure, exacerbating alongside the ongoing climate crisis. This project, developed in close partnership with the industry, strengthens the business case for sustainability engagement and advances the sustainability agenda by developing interventions to optimise the effectiveness of combining innovative technology and behavioural change. The project delivers a positive impact by reducing the pressure on water and energy resources, reducing carbon emissions, and lowering utility costs.
Research projects
Freshwater availability is under severe pressure, exacerbating alongside the ongoing climate crisis. This project, developed in close partnership with the industry, strengthens the business case for sustainability engagement and advances the sustainability agenda by developing interventions to optimise the effectiveness of combining innovative technology and behavioural change. The project delivers a positive impact by reducing the pressure on water and energy resources, reducing carbon emissions, and lowering utility costs.
Teaching
UNDERGRADUATE
- Technology, Media, and Data
POSTGRADUATE
- Technology, Change, and Innovation
- Business Analytics
- Designing Digital Services
- Dissertation