Dr Pablo Pereira-Doel


University roles and responsibilities

  • DIGMY Lab Assistant

    Research projects

    My teaching

    My publications


    Pablo Pereira-Doel (2016) Engaging customers through sustainability communications in small tourism accommodation websites
    The research builds for the first time on the boundaries between two sets of literature. First, the motivations of small tourism accommodation providers for acting sustainably. Secondly, how such providers should communicate sustainability to the market. This study examines the reasons why six small tourism accommodations engage in sustainability practices and how that is reflected on their websites. The study (1) exposes three motivations to act sustainably; (2) reflects on some of the challenges encountered when communicating sustainability; and (3) reflects on how the six businesses use persuasion communicating their sustainability practices. This paper highlights the importance of the message, which needs to be credible, customer-focused and persuasive to be effective. All three aspects score low in the businesses analysed, demonstrating a missed opportunity of using sustainability communications to enhance the quality of the product, improve the customer experience, secure marketing advantage and contribute to repeats and referrals.
    Pablo Pereira-Doel, Xavier Font, Kayleigh Wyles, Jorge Pereira-Moliner (2019) Showering Smartly. A Field Experiment Using Water-saving Technology to Foster Pro-environmental Behaviour among Hotel Guests
    Hotel guests’ behaviour is crucial to reduce water depletion, energy use and carbon emissions. In this covert field experiment we assessed the effectiveness of real-time feedback provided by smart water-saving technology in fostering hotel guests to shorten their showers. A 12,06% reduction in showering time (=1,962) confirms that real-time feedback is effective in eliciting pro-environmental behaviour, even in hedonic contexts. Moreover, results suggest that even with no real-time feedback, the regular shower in a hotel may be shorter than at home. Tourism can be a force for good and the use of technology can shape pro-environmental behaviour among the public.
    Pablo Pereira-Doel, Xavier Font, Kayleigh Wyles, Jorge Pereira-Moliner (2022) Showering smartly in tourism accommodations
    A behavioural intervention is designed to reduce shower duration, combining innovative smart technology that provides real-time information on shower length with messages that reflect selfless or selfish pro-environmental values with high or low effort targets. Shower duration is found to be 13.56% shorter when real-time information is provided compared to a control. The presence of messages further reduces shower duration, with the message that reflects selfless values and the high effort target achieving the largest reduction in shower duration of 21.27% over the control. This article contributes, methodologically, by using smart technology to measure actual behaviour and, theoretically, by proving that the efficacy of real-time information is enhanced when individuals’ selfless values are made salient, weighing the effort-level required.