Yanning Li

Dr Yanning Li

Lecturer in Events Management
PhD MSc BA(Hon)
+44 (0)1483 683081
14 AP 02

Academic and research departments

School of Hospitality and Tourism Management.


Areas of specialism

Events management; Sport management; Organisational behaviour and HRM; Attendee and fans studies; China studies

University roles and responsibilities

  • Programme Leader Euromaster MSc International Event Management
  • Academic misconduct officer

My qualifications

PhD Innovation in events (Leeds Beckett University, UK)
MSc International Events Management (Leeds Beckett University, UK)
BA (Hon) Tourism Managemnt (Sun Yat-sen University, China)
Associate Fellow of HEA
RSPH Level 2 Award in Health and Safety at Work
CIEH Level 2 Award in Food Safety
First Aid at Work

Business, industry and community links

China event industry
UK event industry


Research interests

My publications


Li, Y., Wood, E. H., & Thomas, R. (2017). Innovation implementation: Harmony and conflict in Chinese modern music festivals. Tourism Management, 63, 87-99.

Li, Y. & Wood, E.H. (2016) Music festival motivation in China: free the mind, Leisure Studies,  35:3, 332-351. 

Li, Y. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and  Nepal. Tourism Forum, 2(2), pp. 182-187.

Li, Y. (2017) Events safety guidance. (ed) Sun Yat-sen University Press.

Case study <An emerging market for events: China Mainland> in: Dowson, R. & Bassett. D, 2015, Events Planning & Management: A Practical Handbook for PR & Events Professionals. London,  Kogan Page.