Areas of specialism

Events management; Organisational behaviour and HRM; Attendee and fans studies; China studies; Gig economy; Well-being; Social sustainability; Environmental sustainability

My qualifications

PhD Innovation in events (Leeds Beckett University, UK)
MSc International Events Management (Leeds Beckett University, UK)
BA (Hon) Tourism Managemnt (Sun Yat-sen University, China)
Associate Fellow of HEA
RSPH Level 2 Award in Health and Safety at Work
CIEH Level 2 Award in Food Safety
First Aid at Work

Affiliations and memberships

Dr Yanning Li is a member of the editorial board of top event journals including:

Event Management
Journal of Policy Research in Tourism, Leisure and Events
Tourism Forum (Chinese)

Business, industry and community links

China event industry
UK event industry


Research interests

Research projects


Postgraduate research supervision

My publications


(). Yu, Y., Li, Y., Xu, S. & Li, G. (2022) It’s not just the victim: Bystanders’ emotional and behavioural reactions towards abusive supervision. Tourism Management, 91, 104506.

Brazão, A., Duignan, M.B., Jarratt, D. & Li, Y. (2022) Remotely researching leisurely settings. Annals of Tourism Research Empirical Insights, 3(1), 100048.

Chen, F., Naylor, M., Li, Y., Dai, S., & Ju, P. (2021). Festival or Sport? Chinese Motivations to a Modern Urban Hiking Event. SAGE Open, 11(1), 2158244020986155.

Wu, S., Li, Y., Wood, E., Senaux, B. & Dai, G. (2020) Liminality and festivals—Insights from the East. Annals of Tourism Research, 80, 102810.

Sun, H., Wu, S., Li, Y. & Dai, G. (2019) Tourist-to-tourist interaction at festivals: A grounded theory approach. Sustainability, 11(15), 4030. doi:10.3390/su11154030

Li, Y., Wood, E. H., & Thomas, R. (2017). Innovation implementation: Harmony and conflict in Chinese modern music festivals. Tourism Management, 63, 87-99.

Li, Y. & Wood, E.H. (2016) Music festival motivation in China: free the mind, Leisure Studies, 
35:3, 332-351. 

Li, Y. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and 
Nepal. Tourism Forum, 2(2), pp. 182-187.

Li, Y. (2017) Events safety guidance. (ed) Sun Yat-sen University Press.

Case study <An emerging market for events: China Mainland> in: Dowson, R. & Bassett. D, 2015, Events Planning & Management: A Practical Handbook for PR & Events Professionals. London, 
Kogan Page.