Areas of specialism

Events management; Organisational behaviour and HRM; Attendee and fans studies; China studies; Gig economy; Well-being; Social sustainability; Environmental sustainability

My qualifications

PhD Event Innovations (Leeds Beckett University, UK)
MSc International Events Management (Distinction, Leeds Metropolitan University, UK)
BA (Hon) Tourism Managemnt (Sun Yat-sen University, China)
Fellow of HEA
RSPH Level 2 Award in Health and Safety at Work
CIEH Level 2 Award in Food Safety
First Aid at Work

Affiliations and memberships

Dr Yanning Li is a member of the editorial board of top event journals including:

Event Management
Journal of Policy Research in Tourism, Leisure and Events
Tourism Forum (Chinese)

Business, industry and community links

China event industry
UK event industry


Research interests

Research projects


Postgraduate research supervision


() Wood, E. H., Kinnunen, M., Moss, J., & Li, Y. (2024). Shared festival tourism experiences: the power and purpose of remembering together. Journal of travel research, 63(2), 409-427. https://doi.org/10.1177/00472875231158591

Li, Y., Xu, S., Yu, Y., & Meadows, R. (2023). The well-being of gig workers in the sharing economy during COVID-19. International Journal of Contemporary Hospitality Management, 35(4), 1470-1489. https://doi.org/10.1108/IJCHM-01-2022-0064

Wu, S., Li, Y., Fang, C., & Ju, P. (2023). Energy Literacy of Residents and Sustainable Tourism Interaction in Ethnic Tourism: A Study of the Longji Terraces in Guilin, China. Energies, 16(1), 259.

Kinnunen, M., Wood, E.H., Li, Y. & Moss, J. (2022) Self-recorded conversations in tourism memory research. Annals of Tourism Research, 96, 103457. https://doi.org/10.1016/j.annals.2022.103457

Yu, Y., Li, Y., Xu, S. & Li, G. (2022) It’s not just the victim: Bystanders’ emotional and behavioural reactions towards abusive supervision. Tourism Management, 91, 104506. https://doi.org/10.1016/j.tourman.2022.104506

Brazão, A., Duignan, M.B., Jarratt, D. & Li, Y. (2022) Remotely researching leisurely settings. Annals of Tourism Research Empirical Insights, 3(1), 100048. https://doi.org/10.1016/j.annale.2022.100048

Chen, F., Naylor, M., Li, Y., Dai, S., & Ju, P. (2021). Festival or Sport? Chinese Motivations to a Modern Urban Hiking Event. SAGE Open, 11(1), 2158244020986155. https://doi.org/10.1177/2158244020986155

Wu, S., Li, Y., Wood, E., Senaux, B. & Dai, G. (2020) Liminality and festivals—Insights from the East. Annals of Tourism Research, 80, 102810. https://doi.org/10.1016/j.annals.2019.102810

Sun, H., Wu, S., Li, Y. & Dai, G. (2019) Tourist-to-tourist interaction at festivals: A grounded theory approach. Sustainability, 11(15), 4030. https://doi.org/10.3390/su11154030

Li, Y., Wood, E. H., & Thomas, R. (2017). Innovation implementation: Harmony and conflict in Chinese modern music festivals. Tourism Management, 63, 87-99. https://doi.org/10.1016/j.tourman.2017.06.009

Li, Y. & Wood, E.H. (2016) Music festival motivation in China: free the mind. Leisure Studies, 
35:3, 332-351. https://doi.org/10.1080/02614367.2014.962588

Li, Y. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and 
Nepal. Tourism Forum, 2(2), pp. 182-187.

Li, Y. (2017) Events safety guidance. (ed) Sun Yat-sen University Press.

Case study <An emerging market for events: China Mainland> in: Dowson, R. & Bassett. D, 2015, Events Planning & Management: A Practical Handbook for PR & Events Professionals. London, 
Kogan Page.