Yanning Li

Dr Yanning Li

Lecturer in Events Management
PhD MSc BA(Hon)

Academic and research departments

School of Hospitality and Tourism Management.


Areas of specialism

Events management; Sport management; Organisational behaviour and HRM; Attendee and fans studies; China studies; Gig economy; Well-being

University roles and responsibilities

  • Programme Leader MSc International Event Management

My qualifications

PhD Innovation in events (Leeds Beckett University, UK)
MSc International Events Management (Leeds Beckett University, UK)
BA (Hon) Tourism Managemnt (Sun Yat-sen University, China)
Associate Fellow of HEA
RSPH Level 2 Award in Health and Safety at Work
CIEH Level 2 Award in Food Safety
First Aid at Work

Business, industry and community links

China event industry
UK event industry


Research interests

Research projects

My publications


(). Wu, S., Li, Y., Wood, E., Senaux, B. & Dai, G. (2020) Liminality and festivals—Insights from the East. Annals of Tourism Research, 80, 102810.

Li, Y., Wood, E. H., & Thomas, R. (2017). Innovation implementation: Harmony and conflict in Chinese modern music festivals. Tourism Management, 63, 87-99.

Li, Y. & Wood, E.H. (2016) Music festival motivation in China: free the mind, Leisure Studies, 
35:3, 332-351. 

Sun, H., Wu, S., Li, Y. & Dai, G. (2019) Tourist-to-tourist interaction at festivals: A grounded theory approach. Sustainability, 11(15), 4030. doi:10.3390/su11154030

Li, Y. & Xu, H.G. (2009) From tourists to life-style entrepreneur: Chinese tourists in Lhasa and 
Nepal. Tourism Forum, 2(2), pp. 182-187.

Li, Y. (2017) Events safety guidance. (ed) Sun Yat-sen University Press.

Case study <An emerging market for events: China Mainland> in: Dowson, R. & Bassett. D, 2015, Events Planning & Management: A Practical Handbook for PR & Events Professionals. London, 
Kogan Page.