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Professor David Airey


Emeritus Professor

Academic and research departments

School of Hospitality and Tourism Management.

My publications

Publications

Dredge D, Airey DW, Gross MJ (2015) Creating the Future: tourism, hospitality and events education in a post-industrial, post-disciplinary world, In: Dredge D, Airey D, Gross MJ (eds.), The Routledge Handbook of Tourism and Hospitality Education pp. 535-550 Routledge
Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.

Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Sigala M, Airey D, Jones P, Lockwood A (2001) The Effect of Multimedia Technologies on Employment Patterns in Small and Medium Tourism and Hospitality Enterprises in UK, Proceedings of the International Conference in Montreal, Canada, 2001 pp. 205-214 Springer
This paper reports on the findings of a study conducted by the University of Surrey for DIME, a project funded by the European Social fund (ESF). The purpose of the study was to investigate the owners' or managers' perceptions of Small and Medium Tourism and Hospitality Enterprises (SMTHEs) in UK regarding the impact of multimedia in the following aspects of employment: employment levels; nature and content of work as well as amount of workload; work satisfaction; skill requirements; and work status and remuneration. Overall 233 responses were received, broken down as follows: tourist information centres (n=151), 3* hotels (n=40), and B&B's (n=42). Research findings revealed that multimedia technologies are increasingly being adopted and used by tourism and hospitality businesses. The adoption is "system-wide" affecting the operations and competitiveness of all players. However, it appears that multimedia use has caused limited changes in the structure of organizations as well as in the employment levels and activities
Airey DW (2006) Keynote presentation (Ulysses Prize Lecture): The Changing World of Tourism Education,
Airey D (2012) Are We Nearly There Yet?,
Airey D (2012) Responding to the Managerial Gaze: the brutal world of higher education,
Kim AK, Airey DW, Szivas E (2011) The Multiple Assessment of Interpretation Effectiveness: promoting visitor's environmental attitudes and behaviour, Journal of Travel Research 50 (3) pp. 321-334
Sigala M, Airey D, Jones PLM, Lockwood A (2001) Multimedia Use in the UK Tourism and Hospitality Sector: Training on Skills and Competencies, Information Technology and Tourism 4 (1) pp. 31-39 Cognizant Communication Corporation
Mcleod M, Airey D (2007) The Politics of Tourism Development, a case of dual governance in Tobago, International Journal of Tourism Policy 1 (3) pp. 217-231
Airey D (2015) Setting the Scene,
Airey DW (2007) The Changing Role of Higher Education,
Airey DW (2007) Keynote presentation: The Changing World of Tourism Education III,
Airey DW (2008) Keynote presentation: Tourism Education: the road to maturity,
Tosey P, McDonnell J, Airey DW (2009) Emergent conceptions of enquiry-based learning, In: FDTL Voices: Drawing from Learning and Teaching Projects pp. 68-78 Higher Education Academy
Tribe J, Airey D (2007) Developments in tourism research, Elsevier Science Ltd
Tourism research has come a long way since the first developments in the identification and delineation of a tourism subject area in the mid 1960s.
Stevenson N, Airey D, Miller G (2008) TOURISM POLICY MAKING: The Policymakers' Perspectives, ANNALS OF TOURISM RESEARCH 35 (3) pp. 732-750 PERGAMON-ELSEVIER SCIENCE LTD
Poria Y, Butler R, Airey D (2004) Tourist Perception of the Heritage on Show in Relation to their Own Heritage - a key to better management and understanding of heritage tourism, In: Aitchison C, Pussard H (eds.), Leisure, Space and Visual Culture pp. 79-103 Leisure Studies Association
Airey DW (2009) The Position of Universities, The Role of the Private Sector in UNWTO,
Airey DW (2004) Keynote presentation: From Here to Uncertainty, Proceedings of 2004 ATHE Conference (14) pp. 9-15
Over the last forty years, education related to tourism has become established as a notable and distinct part of the repertoire of higher education. It now has a community of scholars, a body of research, journals and books and many national and international organisations. Numbers of students taking up tourism programmes has also been growing. All this suggests that the tourism academic community should feel fairly confident about their position. This is not entirely the case. This paper explores the
uncertainties of tourism in higher education, both the teething problems associated with the
recognition of a new area of study as well as the more fundamental issues related to the nature of tourism knowledge.
Airey DW (2007) Keynote presentation: Tourism Education: life begins at 40!,
Poria Y, Butler R, Airey D (2003) Tourists' Perception of the Site in Relation to their Own Heritage,
Lorde T, Li G, Airey DW (2011) Modelling International Tourism Demand for the Caribbean: a dyamic panel augmented-gravity approach,
Airey D (2014) Governance and Policy in Tourism - to whom does tourism policy respond?,
Airey DW (2004) Organisations and Interest Groups in Tourism, In: Creating a Framework for Tourism Policy and Destination Management World Tourism Organization
Airey DW, Dredge D, Gross MJ (2015) Tourism, hospitality and events education in an age of change, In: Dredge D, Airey D, Gross MJ (eds.), The Routledge Handbook of Tourism and Hospitality Education Part One. Introduction to the Handbook pp. 3-14 Routledge
Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.

The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content.

Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Airey DW (2006) Keynote presentation: The Challenge of Multi National/Cultural Audiences,
Airey D (2004) NLG guidelines nos 1-9, Association for Tourism in Higher Education
Airey D (2008) In search of a mature subject?, JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION 7 (2) pp. 101-103 HOSPITALITY LEISURE SPORT & TOURISM NETWORK
Airey D (2011) The State of Tourism Education,
Ayikoru M, Tribe J, Airey D (2009) Reading Tourism Education:Neoliberalism Unveiled, ANN TOURISM RES 36 (2) pp. 191-221 PERGAMON-ELSEVIER SCIENCE LTD
This article deploys poststructuralist discourse theory to examine ideological influences in tourism higher education in England. It foregrounds neoliberalism and managerialism circulating from government policy to higher education institutions and illustrates how the notions of competition, markets, performativity and quality assurance, commonly associated with industry and commerce, converge in tourism higher education. It highlights the role of power in mediating the relationship between tourism higher education and institutions responsible for producing and disseminating the texts analyzed. It. points to the discursive construction of tourism higher education in England and concludes by posing the question: to what extent has this state of affairs contributed to furthering its venerability within the broader higher education academe?
Airey DW, Sigala M, Jones P, Lockwood A (2001) Investigating the Effect of Multimedia Technologies on Employment Patterns in the UK Tourism and Hospitality Industry, In: Sheldon P, Wober K, Fesenmaier D (eds.), ICT in Tourism 2001 pp. 205-215 Springer-Verlag
Cuffy V, Tribe J, Airey D (2014) Collaborating Planning for Lifelong Tourism Education and Training,
McLeod M, Chambers D, Airey D (2015) Power and Infuence within Caribbean Tourism Policy Networks,
Stevenson N, Airey D, Miller G (2009) Complexity Theory and Tourism Policy Research, International Journal of Tourism Policy 2 (3) pp. 206-220 Inderscience
Airey D, Poria Y, Butler R (2004) The Core of Heritage Tourism, In: Smith L (eds.), Cultural Heritage: Critical Concepts in Media and Cultural Studies Routledge
Cultural Heritage is a new title in the Routledge Major Works series, Critical Conceptsin Media and Cultural Studies .
Airey D (2008) Tourism Education: life begins at 40, Teoros 27 (1) pp. 27-32
Airey D (2010) Recollection in Turbulent Times,
Airey DW (2008) Keynote presentation: The Macro-Environment for Tourism,
Airey DW (2015) Developments in Understanding Tourism Policy, Tourism Review 70 (4) pp. 246-258
Stergiou D, Airey D (2012) Using the Course Experience Questionnaire for evaluating undergraduate tourism management courses in Greece, Journal of Hospitality, Leisure, Sport and Tourism Education 11 (1) pp. 41-49 Elsevier
An adapted version of the CourseExperienceQuestionnaire (CEQ) was administered to tourismmanagement students at two technological educational institutes in Greece. This questionnaire has been previously utilised with students taking tourism-related degree courses in the United Kingdom. The analyses presented herein focus on the psychometric properties of the adopted research instrument with the purpose of testing its applicability in the context of tourism higher education in Greece. The results suggest that the CEQ demonstrated an appropriate five-factor structure, satisfactory internal consistency and appropriate relationships with students' rating of their overall satisfaction. Limitations of and directions for future research are discussed.
Airey DW (2008) Challenges of Modern Tourism Education Provision,
Cuffy V, Tribe J, Airey D (2012) Lifelong Learning for Tourism, Annals of Tourism Research
Airey DW (2008) Forty Years of Tourism Education: have we reached maturity,
Airey D (2015) Understanding Tourism Policy: the current state of play,
Airey DW (2005) Keynote presentation: Research Knowledge and Education: tourism at a crossroads,
Airey DW (2011) Tourism Education in Turbulent Times,
Poria Y, Butler R, Airey D (2004) Links Between Tourists, Heritage, and Reasons for Visiting Heritage Sites, Journal of Travel Research 43 (1) pp. 19-28
Airey DW (2008) The Development of Tourism Education,
Airey DW (2016) Victor Middleton: bridging theory and practice in tourism, Anatolia: an international journal of tourism and hospitality research
Airey DW (2005) Research Knowledge and Education: tourism at a crossroads, In: Alejziak W, Winiarski R (eds.), Tourism in scientific research pp. 235-244
Airey DW (2014) A Portrait of Brian Archer, Anatolia 25 (2) pp. 333-339
Airey DW (2011) The State of Tourism Education,
Airey DW (2005) Keynote presentation: Education for Tourist Development,
Lorde T, Li G, Airey D (2015) Modeling Caribbean Tourism Demand: An Augmented Gravity Approach, Journal of Travel Research
This study uses a gravity framework to model tourism demand for the Caribbean. The basic model is augmented by Linder?s hypothesis?tourist flows are partly determined by the similarity in preferences between the destination and source markets?and climate distance, which measures the gap between climate conditions in origin and destination countries. The results indicate that traditional gravity variables are significant in explaining demand for the region. Habit persistence has the largest impact on demand, a result that holds promise for regional policy makers. Evidence is also unearthed that similarity in preferences between the region and its source markets, as well as climate distance, are important demand determinants.
Poria Y, Butler R, Airey D (2006) Tourist Perceptions of Heritage Exhibits: A Comparative Study from Israel, Journal of Heritage Tourism 1 (1) pp. 51-72
Sigala M, Airey D, Jones P, Lockwood A (2004) ICT paradox lost? A stepwise DEA methodology to evaluate technology investments in tourism settings, Journal of Travel Research 43 (2) pp. 180-192
Despite the continuous increase of investment in information and communication technologies (ICT) in the tourism industry, empirical studies have not persuasively established corresponding increases in productivity. Indeed several shortcomings have been identified in past studies. This study proposes a new way of assessing ICT productivity. The methodology is tested in a data set from the three-star hotel sector in the United Kingdom using a nonparametric technique called data envelopment analysis (DEA). Empirical findings reveal that productivity gains accrue not from investments per se, but from the full exploitation of the ICT networking and informationalization capabilities. A model for managing ICT applications and benefits is proposed. © 2004 Sage Publications.
Sigala M, Airey D, Jones P, Lockwood A (2005) Productivity in hotels: A stepwise data envelopment analysis of hotels' rooms division processes, Service Industries Journal 25 (1) pp. 61-81 FRANK CASS CO LTD
Low productivity within service industries has been a major concerti, but this situation is unlikely to improve without a general change in the way productivity is measured and managed. This paper aims to illustrate the value of stepwise data envelopment analysis (DEA) for measuring and benchmarking productivity. The issues and problems regarding productivity measurement as well as the advantages of using DEA in productivity measurement are analysed. The article extends current DEA applications by developing a stepwise approach to DEA. The latter technique combines correlation and DEA analysis for developing robust models and sound productivity measurement. The advantages of the proposed methodology are illustrated by applying it to a dataset of three-star hotels in the UK. Six inputs and three outputs are identified as the factors affecting rooms division efficiency in three star hotels.
Poria Y, Butler R, Airey D (2003) Revisiting Mieczkowski's conceptualization of tourism, Tourism Geographies 5 (1) pp. 26-38
Mieczkowski's work (1981), has been used by scholars and educators in the field of tourism to describe the relationships between recreation, leisure and tourism to provide a theoretical framework for tourism. The aim of this paper is to illustrate that another element needs to be added, namely the tourists' perception of time as 'free' or 'non-free'. It is suggested that tourists' perception of the time-frame in which their experience takes place, whether the time is viewed as 'leisure' and 'free-time' or 'non-free time', is of key importance in understanding tourism as a social phenomenon. It is also argued that improved understanding of the tourists' perception of this time-frame provides a new basis for segmenting tourists and identifying tourism subgroups. This, in turn, can contribute to the body of theory related to tourism and to the management of tourist-related organizations.
Airey DW, Sigala M, Jones P, Lockwood A (2001) Investigating the Effect of Multimedia Technologies on Employment Patterns in UK Tourism and Hospitality Industry,
Stergiou D, Airey DW (2011) 'Q-methodology and Tourism Research', Current Issues in Tourism 14 (4) pp. 311-322
Airey DW (2003) Education and Training for the Workplace,
Airey DW, Ruhanen L (2014) Tourism Policy-Making in Australia: a national and state perspective, Tourism Planning and Development 11 (2) pp. 149-162 Taylor and Francis
Airey DW, Tribe J (2005) An international handbook of tourism education, Elsevier Science Ltd
This book is an essential reference work for all tourism departments and libraries; those planning, developing and delivering tourism courses; those studying ...
Walters G, Airey D (2013) An Investigation into Undergraduate Student Expectations of Hospitality Degree Programs and their Alignment with those of Industry,
Naoi T, Airey D, Iijima S (2010) Evaluating Historical Districts: Exploring the use of photographs and slide experiments, Tourism Analysis 14 (5) pp. 587-603
Airey DW (2011) Staying Relevant in a Time of Change,
Poria Y, Butler R, Airey D (2004) Tourism, Religion and Religiosity: A Holy Mess, Current Issues in Tourism 6 (4) pp. 340-363
Airey D (2012) Tourism Policy-Making in Australia,
Airey DW (2015) 40 Years of Tourism Studies: a remarkable story, Tourism Recreation Research 40 (1) pp. 6-15
The formal study of tourism as a distinct subject in the academy is about 40 years old, the same age as Tourism Recreation Research. Over these 40 years, it has shown remarkable growth and development and in the process has changed and adapted. This paper, drawing inter alia on the author's own 40 years in the tourism academy and on his writings over the period, plots the past, present and future of tourism studies. The paper begins with the vocational origins and the rapid changes that brought tourism to a kind of maturity to take its place alongside other social sciences as a subject for research and teaching. It then explores the tensions and challenges that it has faced in more recent years as global competition has forced universities to focus more on their finances and reputations. In this environment, influenced by performance against various metrics, the position of tourism in the academy has been challenging. The paper then turns to consider the current problems created by a metrics driven agenda and how there is an opportunity for tourism to meet the needs of a post-industrial world by focusing not on immediate metrics but on the characteristics that tourism offers as a complex area of study.
Airey DW (2009) The Dependence of Tourism SMEs on NTOs,
Airey D, Chong K (2011) Tourism in China: policy and development since 1945, Routledge
Naoi T, Airey D, Iijima S, Niininen O (2006) Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs, Tourism Management 27 (3) pp. 420-436 ELSEVIER SCI LTD
This study discusses the complex nature of visitors' evaluation of an historical district, and proposes a theoretical framework and qualitative methods to elicit relations between visitors' mental states and the district's features. The combination of Repertory Grid Analysis and Laddering Analysis with the use of photographs as stimuli is discussed and demonstrated. Results show that these methods can shed light on the varied nature of visitors' evaluation. (c) 2005 Elsevier Ltd. All rights reserved.
Stergiou D, Airey D (2008) Corporate Identity and Public Relations in the Hotel Industry, Journal of Hospitality and Tourism 6 (2) pp. 1-12
Szivas E, Riley M, Airey D (2003) Labor mobility into tourism - Attraction and satisfaction, Annals of Tourism Research 30 (1) pp. 64-76 PERGAMON-ELSEVIER SCIENCE LTD
The article reports a study of labor mobility into tourism that attempts to replicate the findings of previous research conducted in a different setting. Data was collected from an urban and a rural region of the United Kingdom on mobility patterns, orientations to tourism employment, and the impacts of the change. The study supports the findings of the previous work but found no significant differences between the rural and the urban experience of mobility. Tourism employment as a "way of life" received support from the evidence that people were prepared to surrender education-occupation compatibility in return for a more self-controlled work-life relationship.
Airey DW, Naoi Y, Iijima S, Niininen O (2005) Advancing and Testing a Theory of How Visitors Assess Historical Districts: with use of repertory grid analysis and laddering analysis,
Airey DW (2013) Forty Years of Tourism Education and Research?, Poznan University of Economics Review pp. 11-19
Seppala-Esser R, Airey D, Szivas E (2009) The Dependence of Tourism SMEs on NTOs The Case of Finland, JOURNAL OF TRAVEL RESEARCH 48 (2) pp. 177-190 SAGE PUBLICATIONS INC
Airey DW, Tribe J (2007) A Review of Tourism Research, In: Tribe J, Airey D (eds.), Developments in tourism research pp. 3-14 Elsevier Science Ltd
Tourism research has come a long way since the first developments in the identification and delineation of a tourism subject area in the mid 1960s.
Airey DW, Komppula R, Ilves R (2016) Social Holidays as a Tourist Experience in Finland, Tourism Management 52 pp. 521-532
Airey DW (2007) Academic Careers in Tourism,
Airey D, Ruhanen L (2013) Tourism Policy in Australia,
Siripis M, Scarles C, Airey D (2013) Being a tourist or a performer? Tourists' negotiation with mediated destination image in popular film, In: Mediating the Tourist Experience: From Brochures to Virtual Encounters pp. 209-222
Airey D, Chong K (2010) National Policy-Makers for Tourism in China, ANN TOURISM RES 37 (2) pp. 295-314 PERGAMON-ELSEVIER SCIENCE LTD
Airey DW (2003) Tourism Education: from practice to theory,
Airey D (2015) State of Tourism Policy,
Airey DW (2006) Keynote presentation: The Changing World of Tourism Education II,
Airey DW (2007) Obituary, Professor Rik Medlik, Pioneer in Tourism Studies,
Airey DW, Naoi T, Iijima S, Niininen O (2006) Visitors Evaluation of a Historical District as a Tourism Destination: initial findings,
Suntikul W, Butler R, Airey D (2008) A periodization of the development of Vietnam's tourism accommodation since the open door policy, Asia Pacific Journal of Tourism Research 13 (1) pp. 67-80
Airey DW (2002) Growth and Change in Tourism Education,
Airey DW (2014) Profile of Rik Medlik, Anatolia: an international journal of tourism and hospitality research 25 (3) pp. 492-498
Airey DW, Stergiou D, Riley M (2001) The Development of Constructs for the Evaluation of Academics Teaching Tourism: an explanatory study using Q-methodology,
Airey DW (2006) Keynote presentation: Tourism Education: innovation and change,
Airey DW (2006) Beyond the Curriculum: sources of excellence in tourism education,
Airey DW (2007) Keynote presentation: Developments in Tourism Research,
Airey D (2007) Professor Rik Medlik 1928-2007 - Obituary, TOURISM MANAGEMENT 28 (6) pp. 1381-1382 ELSEVIER SCI LTD
Airey DW, Stergiou D, Riley M (2004) Is Tourism Teaching Higher Education?,
Suntikul W, Butler R, Airey D (2008) Changing Accessibility to Vietnam: the influence of a government in transition, In: Cochrane J (eds.), Asian Tourism, Growth and Change pp. 69-78 Elsevier
Airey D (2008) The passing of a pioneer: Professor Rik Medlik (1928-2007), INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT 27 (1) pp. 1-2 ELSEVIER SCI LTD
Airey D, Butler R (2001) The Foot-and-Mouth Outbreak of 2001: impacts on and implications for tourism in the United Kingdom, In: Butler A (eds.), Tourism Development; Issues For A Vulnerable Industry pp. 215-238 Channel View
One Such Trailbrazer Was Walt Disney, The Man Who Created Mickey Mouse, Donald Duck, AndMany Other Memorable Characters.
Chambers D, Airey D (2001) Tourism Policy in Jamaica: A Tale of Two Governments, Current Issues in Tourism 4 (2-4) pp. 94-129
This paper explores the role of public policy in the development of tourism in Jamaica. It focuses on two separate and contrasting periods. In the first, 1972?80, referred to here as 'The Socialist Era', the Jamaican government pursued goals of self-reliance combined with seeking to integrate tourism into Jamaican life. In the second period, 1980?89, 'The Period of Capitalism', emphasis was shifted to reducing government intervention and pursuing foreign exchange earnings. A comparison of tourism development during these two periods reveals that during the 'Socialist Era' some success was achieved in the Jamaicanisation of tourism but at the same time government policies contributed to an overall decline in the industry as measured by the traditional indicators of tourist arrivals, hotel occupancy, hotel provision and employment. During the 'Period of Capitalism' a change in policy is associated with a successful recovery of tourism numbers but an increasing tension between locals and tourists. The study cannot provide causal explanations of the links between policy shifts and tourism development. The wide range of external variables, including oil crises and world inflation, that occurred during the periods is too great to admit this kind of certainty. However, the policy background provides an important context for understanding the link between policy and development in one of the oldest and most well-developed tourist destinations in the Caribbean.
Airey DW (2008) Tourism Education: in search of maturity,
Stergiou D, Airey D, Riley M (2008) Making Sense of Tourism Teaching, ANN TOURISM RES 35 (3) pp. 631-649 PERGAMON-ELSEVIER SCIENCE LTD
Suntikul W, Butler R, Airey D (2010) Attractions in Transition, In: Hitchcock M, King VT, Parnwell M (eds.), Heritage Tourism in Southeast Asia
Poria Y, Butler R, Airey D (2003) The core of heritage tourism, Annals of Tourism Research 30 (1) pp. 238-254 PERGAMON-ELSEVIER SCIENCE LTD
The paper challenges the idea that heritage tourism is simply represented by tourists at heritage attractions and suggests rather that perceptions more properly lie at its core. Relationships among four groups of variables (personal characteristics, site attributes, awareness, perceptions), and behavior (before, during, and after) are investigated. The results indicate that the perception of a place as part of personal heritage is associated with the visitation patterns. In particular those who view a place as bound up with their own heritage are likely to behave significantly differently from others. Understanding this is useful for the study of tourists' behavior and for the management of sites.
Airey D (2015) Talent Development in Tourism,
Airey DW (2003) Response to a Crisis in Tourism - foot and mouth disease in the UK,
Suntikul W, Butler R, Airey D (2010) Implications of political change on national park operations: Doi moi and tourism to Vietnam's national parks, Journal of Ecotourism 9 (3) pp. 201-218
Dredge D, Airey D, Gross MJ (2015) The Routledge Handbook of Tourism and Hospitality Education,
The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and ...
Pereda M, Airey D, Bennett M (2007) Service Quality in Higher Education: the experience of overseas students, Journal of Hospitality, Leisure, Sport and Tourism Education 6 (2) pp. 55-67
Airey DW (2008) Keynote presentation: Forty years of tourism education: have we reached maturity,
Poria Y, Butler R, Airey D (2001) Clarifying heritage tourism, Annals of Tourism Research 28 (4) pp. 1047-1049 PERGAMON-ELSEVIER SCIENCE LTD
Sheldon P, Fesenmaier D, Airey D (2012) Tourism Education Futures Initiative (TEFI): addressing the challenges of tourism education,
Airey DW, Tribe J, Benckendorff P, Xiao H (2015) The Managerial Gaze: The Long Tail of Tourism Education and Research, JOURNAL OF TRAVEL RESEARCH 54 (2) pp. 139-151 SAGE PUBLICATIONS INC
Tourism has been studied and researched in higher education for more than 40 years and in many ways it has now established itself as a significant part of the academy. However, at a time of change and rationalization in higher education, tourism, along with other areas of study, needs to be able to justify its position. Increasingly, academic managers are seeking such justifications, often using readily available metrics. The purpose of this study is to examine the position of tourism using these same metrics, for teaching, research, and impact and for three different countries, Australia, China, and the United Kingdom. In doing so, it highlights tourism?s strengths and weaknesses from a managerial perspective but at the same time it exposes the relative narrowness of this managerial gaze. It points to the need for the tourism community to strengthen its provision and broaden the gaze of the decision makers.
Stergiou D., Airey David, Apostolakis A. (2018) The Winery Experience from the Perspective of Generation Z, International Journal of Wine Business Research 30 (2) pp. 169-184 Emerald
Purpose ? The purpose of this research is to investigate the wine tourism
experience from the perspective of Generation Z adults in Greece, following an
actual winery visit.

Design/methodology/approach ? Responses were obtained from a total of
306 respondents drawn from student groups visiting a winery in the Achaia
region of the Peloponnese, Western Greece, using convenience sampling. A
list of winescape attributes was adopted for testing and used to structure selfadministered questionnaires. The data collected were analysed using a factoranalytic and Importance-Performance Analysis framework.

Findings ? Five factors that promote understanding of the desired wine
tourism experience of Generation Z adults were identified, namely: Cost
Considerations and Wine & Entertainment both perceived to be important but
the winery?s performance on the same was poor; Destination Attributes and
Service Staff both perceived to be important with good performance; and
Learning about Wine perceived unimportant with low performance.

Originality/value ? This is the first academic study focusing specifically on
the winery experience from the perspective of Generation Z. As such it has
provided new and useful insights for researchers and managers in the wine
industry concerning the experience of this under-researched generational
cohort.

Stergiou D, Airey D (2018) Understandings of Tourism Theory, Tourism Review 73 (2) pp. 156-168 Emerald Group Publishing Ltd.
Purpose: This paper explores perceptions of tourism theory and its usefulness to the
professional practice of tourism management as identified by the two major
stakeholder groups ? academics and tourism practitioners.

Design/methodology/approach: Data for this study were collected through the use of
two electronically administered surveys with tourism academics teaching on
undergraduate tourism programmes of study and tourism professionals, both based in
the UK.

Findings: Findings suggest that tourism theory is important in understanding tourism
itself. But at the same time it has pragmatic relevance, facilitating researchers and
others to make sense of the real world and contributing to successful practice in
tourism.

Originality/value: This is the first study to provide empirical data from both
academic and practitioner perspectives into often contested debates about the nature
and uses of tourism theory.