Research

You will be supported by an outstanding team of supervisors carrying out cutting-edge research in a range of topics including, sustainability and wellbeing in the visitor economy, competitiveness in the visitor economy, and the digital visitor economy. You will also have several mentoring and teaching opportunities.

What we are researching

Competitiveness in the visitor economy
  • Competitiveness at firm and destination levels
  • Modelling and forecasting the visitor economy
  • Equality and diversity in employment
  • Labour markets, productivity, career mobilities, skills, flexible employment and entrepreneurial migration
  • Advances in destination branding, innovation, revenue management, and visitor experience and satisfaction
  • Risk and disaster impacts
Sustainability and wellbeing in the visitor economy
  • Sustainability evidence-based policy making
  • Industry’s acceptance of responsibility for sustainable development
  • Sustainable development and entrepreneurship
  • Sustainable and efficient transportation
  • Sustainability marketing, product design and communication
Digital visitor economy
  • Digital transformation
  • New media and consumer behaviour,
  • New business models
  • Disruptive innovation, transformation in business operations and performance
  • Smart systems including artificial intelligence and robotics, sensors andthe internet of things
  • Data science including biometric research, data analytics and pattern recognition in big data

Studentships

Sustainable tourism product development and marketing: experiential tourism to extend the visitor season in the French-English channel

Funding information:
The amount allocated for this scholarship is £14,500 per year for three years, to cover fees and stipend, plus all travel and data collection expenses are covered by the project.

Economic evaluation: experiential tourism to extend the visitor season in the French-English channel

Funding information:
The amount allocated for this scholarship is £14,500 per year, plus all travel and data collection expenses are covered by the project.

Social and environmental evaluation: experiential tourism to extend the visitor season in the French-English channel

Funding information:
The amount of funding allocated for this scholarship is £14,500 per year, plus all travel and data collection expenses are covered by the project.

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