news
Published: 20 October 2016

New lab to reshape business environment

Distinguished guests and industry partners attended the official opening of the Business Insights Lab, which brings academic research together with business and industry to put the latest ideas into practice. The Lab, within Surrey Business School, was made possible through a kind and generous gift from Alberto and Maria Verme, who share our vision to inspire young people to explore innovative ideas.

The research in the Lab is focused on real-world problems, with student enterprise placed at the heart of the School. This means that companies can engage with students, academics and practitioners to test new ideas and get rapid feedback, all to the benefit of business.

It will develop an exciting and innovative opportunity to run experiments to understand markets, improve products and services, reshape business models, and build new partnerships.

Alberto Verme (Chairman of Europe, Middle East and Africa Banking for Citi Group) praised the University in his speech for its welcoming nature and forward-thinking approach with regards to business.

Professor Andy Adcroft, Acting Head of the Business School, spoke of the importance of ensuring students are ‘career ready’ when leaving University, and praised Surrey’s high rate of graduate employment. The Vice-Chancellor, Professor Max Lu, spoke about the importance of entrepreneurship and having a place to develop business ideas into a reality.

Since opening its doors in September 2015, the Lab has engaged with more than 30 companies and over 400 students from across the University to deliver a positive learning experience. Our students problem-solve creatively, with unexpected partners, tackling ‘wicked problems’ in a changing landscape, and learning interactive skills and methods around innovation and entrepreneurship.

Share what you've read?