Young consumers' attitudes and behaviour towards sustainable and healthy eating
Currently, food, nutrition and health policy makers are poised with two pertinent issues more than any other: obesity and climate change. This research aims to investigate young consumers’ attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues.
In order to achieve this goal, consumers’ reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated.
- Zuzanna Pieniak, Consumer and Sensory Research Institute, Warsaw, Poland