Published: 18 January 2019

Red Hot Penny on being a Surrey Business School Partner

Surrey Business School’s (SBS) Partnership programme goes from strength to strength, with businesses of various sizes and sectors benefiting from the special access this provides. Just one example of this is the innovative and cutting-edge marketing agency, Red Hot Penny.

Surrey Business School, Red Hot Penny
David Schulhof, a recent guest speaker for undergraduate students

As a SBS alumni, David Schulhof, Sales and Marketing Director at Red Hot Penny, provides guest lectures to several undergraduate and postgraduate programmes, and also lends his industry insights to the student body via their Student Business Society events. As part of our drive to ensure that the voice of professional practice resonates within our teaching and learning, David has also recently undertaken to advise the school on key issues shaping the digital marketing space, enabling SBS to shape its teaching to maximise relevancy and enhance employability.

Being an SBS Partner also has tangible benefits which build business advantage. David is furthering his skills and personal development through the PG Certificate in Management Education, available through SBS, and is exploring the talent pool available to Red Hot Penny via graduate recruitment opportunities with the university.

David said of his experience so far: ‘We have supported SBS by delivering formal and informal seminars and guest lectures from an employer’s perspective, as well as providing careers’ advice and offering real-world industry experience to students. We do this because it is a personal interest in ensuring the next generation of marketers from SBS leave with an extra edge when starting their career. It also provides us with access to great local talent and resources that will help Red Hot Penny continue its growth.’

To find out more about the opportunities and advantages of working with Surrey Business School, please contact: Adrian Shanks, Business Development Officer,


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