We offer a number of summer schools to further enhance your learning, whether you’re looking to add to your existing knowledge or learn skills in a new area. All of our summer schools are taught by our leading academics and researchers.
Managing in the Digital Economy Summer School
Build your own app-based digital business
Monday 24 June – Friday 5 July 2019
Join us for a stimulating two week experience packed with learning activities including skill development workshops led by industry experts, seminars by Surrey Business School’s academics, company visits and social events. This summer school is open to undergraduates and recent graduates across all disciplines.
Enjoy our state-of-the-art facilities, including on-campus accommodation, Surrey Sports Park and learning facilities.
You will experience the charming town of Guildford, and its proximity to central London and international airports.
Content and learning objectives
This programme provides participants with an in-depth understanding of the concept of ‘digital innovation’ and its relevance to business competitiveness. You will develop the capability to identify the link between digital innovation, entrepreneurship, new business models, crowdfunding, marketing and communication, open data sources for scaling, and big data and ethics.
Topics of study
- Learning about the digital economy and app development skills
- Entrepreneurship and business modelling
- Crowdfunding and open innovation
- Digital customer centricity and communication
- Big data and ethics
App and web design
Including fundamentals of coding and digital design, wireframing and prototyping. You will build an animated website using HTML and CSS as well as a mobile app using Swift or Java.
An applied group project enables participants to develop practical oriented skills, by creating an application-based business. You will advance your entrepreneurial and market research skills by conducting an in-depth industry analysis, marketing, strategy, cash flow forecasting, operations and team plans.
On completion of the course you would have gained:
- Knowledge about digital innovation
- App development and business modelling skills
- International experience.
*Please note, University of Surrey students and alumni, and students from our partner universities will receive a £500 discount on the standard rate.
On-campus accommodation, company visits and social events included.
Book onto this course by contacting email@example.com.
For more information about this course, please contact firstname.lastname@example.org.