Summer schools

We offer a number of summer schools to further enhance your learning, whether you’re looking to add to your existing knowledge or learn skills in a new area. All of our summer schools are taught by our leading academics and researchers.

Managing in the Digital Economy Summer School

Build your own app-based digital business

Monday 24 June – Friday 5 July 2019

Overview

Join us for a stimulating experience packed with learning activities including skill development workshops led by industry experts, seminars by Surrey Business School’s academics, company visits and social events. This summer school is open to undergraduates and recent graduates across all disciplines.

Enjoy our state-of-the-art facilities, including on-campus accommodation, Surrey Sports Park and learning facilities.

You will experience the charming town of Guildford, and its proximity to central London and international airports.

Participants

This summer school is open to undergraduates and recent graduates across all disciplines.

Content and learning objectives

This programme provides participants with an in-depth understanding of the concept of ‘digital innovation’ and its relevance to business competitiveness. You will develop the capability to identify the link between digital innovation, entrepreneurship, new business models, crowdfunding, marketing and communication, open data sources for scaling, and big data and ethics.

Topics of study

  • Learning about the digital economy and app development skills
  • Entrepreneurship and business modelling
  • Crowdfunding and open innovation
  • Digital customer centricity and communication
  • Big data and ethics

App and web design

We’ve teamed up with a leading provider in digital coding to teach you the fundamentals of coding and digital design, wireframing and prototyping. You will build an animated website using HTML and CSS as well as a mobile app using Swift or Java.

Group project

An applied group project enables participants to develop practical oriented skills, by creating an application-based business. You will advance your entrepreneurial and market research skills by conducting an in-depth industry analysis, marketing, strategy, cash flow forecasting, operations and team plans.

Learning outcomes

On completion of the course you would have gained:

  • Knowledge about digital innovation
  • App development and business modelling skills
  • International experience.

Timetable

Day

Morning session

Afternoon session

Monday

Overview of programmes summer school

  • Project brief 

Library visit and SurreyLearn introduction

Tuesday

Digital economy

  • What is the digital economy?
  • Challenges and opportunities in the digital economy
  • Digital economy and new business models

 

Applied seminar

  • Business modelling

 

Wednesday

Entrepreneurship and the digital economy

  • Business model canvas
  • Value proposition canvas

 

Applied seminar

  • Business modelling
  • Value proposition

 

Thursday

Crowdfunding in the digital economy

 

Applied seminar

  • App prototyping

 

Friday

Individual and group consultation

 

Company visit

Saturday Social activities Social activities
Sunday Social activities Social activities
Monday App coding with London App Brewery App coding with London App Brewery

Tuesday

Digital customer centricity and communication

  • Digital channels
  • Value delivery
  • Impact of technology on marketplaces

 

Web design with London App Brewery

Wednesday

Open data as innovation platform for scaling-up 

 

Free time 

Thursday

Big data, the digital economy and ethics 

  • Case study from Facebook and My Fitness Pal

 

How to pitch an idea?

Friday

Pitching to panel judges

Social and wrap-up party

Course leaders

Price

£2,000*

*Please note, University of Surrey students and alumni, and students from our partner universities will receive a £500 discount on the standard rate.

On-campus accommodation, company visits and social events included.

Book now

Book onto this course by contacting sbssummerschool@surrey.ac.uk.

Contact us

For more information about this course, please contact sbssummerschool@surrey.ac.uk.