Research
We contribute new ideas and fresh thinking to the academic discipline and research community of marketing, retail, service and consumer behaviour. We aspire to collaborate with organisations locally and internationally to shape future systems and processes.
Research themes
We actively publish in top-tier academic journals, organise conferences and perform both editorial and advisory roles. Our research, both theoretical and managerial focused, is core to our scholarly activity. We continuously develop new, insightful and leading research with fellow colleagues within the department, the University and co-authors across the world.
Our department conducts research specifically focused on topics related to:
- Retail marketing and distribution management
- Service marketing and management
- Consumer and shopper behaviour.
Research projects
Start date: 2017
End date: 2017
Research departments
We encourage interdisciplinary collaboration and communication with all interested parties from across the academic and professional communities. Find out more about other research activities within Surrey Business School.