Digital project development

Putting digital marketing into action

Our masters students study a range of digital marketing topics in the classroom including customer journey mapping, social media management, website UI / UX design and SEO management. This is supported by outside speakers from industry, including former students now working in key digital marketing roles in companies, and by workshops with the FIGMA design tool.

Students then apply their learning from the classroom into a project to support digital marketing activity of a designated company. Students gain invaluable insights into how theory works in practice for digital marketing and how it relates to business decision-making. They also develop key skills related to teamwork, project management and stakeholder management which prepares them for the workplace.

How it works

Student teams are set up at the beginning of the project with every attempt made to balance them based on the company preferences, and on student skills and experience. In the initial stakeholder meetings, the team learn about the business context for the project and set guidelines for communications and weekly meetings.

Initially, student teams collaborate with the company stakeholder to evaluate the current digital marketing activity, including customer journey mapping, social media channel management, website UI / UX design and SEO. They present their research findings in the stakeholder presentation which is held after five weeks.

After the presentation, the student teams then agree with the company stakeholder on a list of tasks to execute for their business challenge for the remaining eight weeks of the project. The tasks may relate to any designated area of digital marketing where the company needs support.

At the end of the project, the student team arranges a final meeting with the company stakeholder to transfer the learning from their activity and summarise their findings in a final report submitted as an assignment. Students are expected to generate impact for the company through the project, while company stakeholders participate in the assessment.

Benefits for your business

The project can support your company with current digital marketing activity, while the tasks are tailor made to your needs.

Past projects have included:

• Creating and managing social media channels
• SEO audit and optimisation
• Supporting digital promotional campaigns
• Managing an e-commerce website migration.

Why get involved

• Grow your skills: Can take opportunity to upscale your digital marketing skills, practices and tools in a collaborative environment with masters students supported by academic staff.
• Get a fresh perspective: Gain access to student resources with unique skills related to graphic design, engineering, computer science, business and digital marketing, while student teams can offer fresh new ideas for typical challenges such as social media content, digital tools, or customer journey mapping.
• An additional resource for your business: Can tap into an additional resource which your company may leverage to improve your digital marketing activity, while you have opportunity to interact with students who you may evaluate for future employment opportunities.
• Free to participate: There is no cost to participate in the project other than your dedicated support for the student team.
• Open to all sectors and sizes: We are agnostic about the size or location of the company and work with a range of companies nationally and internationally.

What we need from your company

• Your company should demonstrate an active digital marketing presence including website and social media channels.
• You should be prepared to commit a minimum of two hours a week to support the student team for the duration of the project, including weekly team meetings and stakeholder presentation.