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Published: 21 March 2018

Academic becomes first female president of eTourism foundation

A renowned international travel foundation has named a Surrey academic as its first female president.

Two people in front of a computer

The International Federation for Information Technologies in Travel and Tourism (IFITT) elected Dr Iis Tussyadiah at its annual general meeting during the ENTER2018 Conference in Jönköping, Sweden.

IFITT is the leading independent global community for the discussion, exchange and development of knowledge about the use and impact of new information and communication technologies in the travel and tourism industry.  It is one of the world’s oldest tourism and technology non-profit organisations.

Dr Tussyadiah, who is Reader in Hospitality and Digital Experience, said: “The founders and previous presidents have built IFITT into the strong community that it is today. My vision as president is to take that legacy further as we face new challenges in the future. We will do that by forming strong relationships between academia, industry and government, which will encourage research and development in ICT and tourism that address society’s challenges.” 

Professor Caroline Scarles, Head of the School of Hospitality and Management, said: “This is an outstanding achievement and reflects the leadership and voice that Dr Tussiyadiah realises as one of the world’s leading researchers in eTourism. Through her appointment, I have no doubt that she will excel in this role as she leads the Foundation in realising its strategy and ambition.”

Read more about Iis work in the Digital Lab in the School of Hospitality and Tourism, which uses biometric sensor equipment to capture how people respond to digital informational the travel sector.

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