Andrew Alexander

Professor Andrew Alexander

Professor of Retail Management; PGR Director Surrey Business School
PhD (Exeter), PGCE, BA (Hons) (Wales)
+44 (0)1483 689665
15 MS 03
Please email to make an appointment



Research interests


Completed postgraduate research projects I have supervised

Postgraduate research supervision




Free Elsevier Share Link access to 'Augmenting the urban place brand? On the relationship between markets and town and city centres' (Journal of Business Research, 2019) until 05/08/2020

A limited number of free eprints for 'Cadbury and the supermarket: innovation in marketing 1953-1975' (Business History, 2017) are at

S Phillips, A Alexander, G Shaw (2005)Consumer misbehavior: The rise of self-service grocery retailing and shoplifting in the United Kingdom c. 1950-1970, In: Journal of Macromarketing25(1)pp. 66-75

Literature within the fields of consumer behavior retail geography, and history attests to the varying ways that consumers use retail space not only for legitimate acts of consumption but also for illegal forms of shopping behavior. In this context, this article approaches shoplifting by customers in self-service grocery stores, including supermarkets, in the United Kingdom in the period 1950-1970. Through an analysis of a range of trade and consumer publications, the article explores how retailers and consumers reacted to and reported on the increasing rate of thefts in the period. It reveals the contradictory position of retail managers, responsible for controlling the pilferage problem but also involved in its very stimulation. It also highlights the considerable attention given to the store environment as a cause of shoplifting. The article aims to improve the understanding of the ways in which the consumer may react to periods of change in retailing. © 2005 Sage Publications.

L Wilson, A Alexander, M Lumbers (2004)Food access and dietary variety among older people, In: International Journal of Retail & Distribution Management32(2)pp. 109-122 Emerald

Decentralisation of many food retailers to edge-of-town and out-of-town locations has resulted in some older people experiencing difficulty in accessing food shops and those experiencing the greatest difficulties in food shopping are considered to be at the greatest nutritional risk. The present study examines how and to what extent usage of, and physical access to food shops might influence dietary variety. Shopping behaviour and dietary variety are investigated using focus groups, a consumer questionnaire and a food frequency questionnaire (FFQ). A dietary variety score system, developed from the FFQ, is employed in this study. Neither usage of (particular) food shops nor basic accessibility variables are found to have a direct effect on dietary variety. Yet, coping strategies employed by older consumers to obtain food are revealed to be important. This suggests that more complex access factors remain an important issue for study in relation to the shopping experience of a proportion of the older population.

Christoph Teller, Andrew Alexander, Arne Floh (2015)The impact of competition and cooperation on the performance of a retail agglomeration and its stores, In: Industrial Marketing Management Elsevier

Stores in retail and other service agglomerations, such as high streets and shopping malls, compete with each other for customers yet they may also cooperate with each other in relation to operational and marketing matters within the agglomeration in which they are located. The aim of this paper is to investigate the impact of both competition and cooperation, i.e. coopetition, on agglomeration and store performance. Drawing on the network debate, this paper develops a conceptual model and tests it in three distinctive agglomerations, each in an urban setting, namely first- and second-order high streets as well as an inner-city retail and service cluster. A total of 277 store managers served as key informants in our survey. Variance-based structural equation modelling reveals that both competition and cooperation improve agglomeration performance directly. Despite competition having a negative direct effect on stores’ performance, the overall effect is insignificant. Cooperation affects store performance positively but only indirectly. The contribution of this paper is to reveal and substantiate the complex nature and benefits of the effects of the coopetition of stores located within agglomerations. More widely it underlines the importance of managers of agglomerations understanding the differing effects of competition and cooperation and using this understanding in their management decision making.

A Alexander (2015)Decision-Making Authority in British Supermarket Chains, In: Business History Taylor & Francis

This paper analyses the authority of store managers for the stocking and merchandising of British supermarkets in the period between the mid-1960s and the mid-1980s. Using oral history and business archive data, the paper assesses the case of two broadly similar retail chains. It identifies variations between the firms in relation to the extent of centralised versus decentralised control at the start of the study period. It then shows how the firms came to operate an essentially similar approach by its conclusion. Explanations for the changes identified are drawn from an assessment of the retail environment, and differences between the firms in terms of corporate culture.

H Oppewal, A Alexander, P Sullivan (2006)Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations, In: Journal of Retailing and Consumer Services13(4)pp. 261-274

This paper investigates the effects of retailer and town centre actions to demonstrate corporate social responsibility (CSR) on consumers' evaluations of town shopping centres. Examples of CSR actions are donations to charities, support for schools or cultural or sports events and demonstrations of concern for the natural environment. Recent research literature suggests such actions can have positive effects on the attractiveness of retail stores, and hence are a potential basis of competitive advantage. This paper investigates if similar effects occur for evaluations of town shopping centres. Hypotheses about the mediating and moderating effects of CSR are tested in two conjoint experiments conducted on shoppers in the UK. The results shows that the explanatory and predictive performance of destination choice models for shopping can improve if they include indicators of a centre's CSR performance but the effects of CSR attributes are small compared to the effects of non-CSR attributes. © 2005 Elsevier Ltd. All rights reserved.

A Alexander (2008)Format development and retail change: supermarket retailing and the London Co-operative Society, In: BUSINESS HISTORY50(4)pp. 489-508 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
G Shaw, L Curth, A Alexander (2004)Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60, In: Business History46(4)pp. 568-582

This article explores the early origins and growth of the supermarket in Britain. In doing so, it focuses on a number of themes, including the transfer of ideas of selling from America, and how such ideas were modified by the conditions operating in early post-war Britain. Within this context, emphasis is given to the role of individuals, commercial associations and the state in promoting the benefits of self-service. The research is based on a detailed reading of the trade press and the minute books of various retailers that now comprise the business archives of Somerfield plc.

Andrew Alexander (2010)Past, Present and Future directions in the study of the history of retailing, In: Journal of Historical Research in Marketing2(3)pp. 356-362 Emerald

Purpose The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the twentieth century. Design/methodology/approach Three themes were addressed, each of which has significant potential to enhance our understanding of the historical development of the retail sector. The paper considered both conceptual and empirical contributions to the discussion on the history of retailing, with particular reference to the business management literature. The approach involved a review of recently published literature. Findings Whilst there have been a number of important additions of late to the retail history literature, considerable scope remains for engagement with, and contribution to, the theory building taking place within business management. Practical implications The author identifies some of the lacunae within research on the history of retailing. Originality/value The paper illustrates some of the ways in which the study of retailing history can be productively linked with debates within contemporary studies of business management.

Andrew Alexander, Christoph Teller, Steve Wood (2019)Augmenting the urban place brand – On the relationship between markets and town and city centres, In: Journal of Business Research116pp. 642-654 Elsevier

This paper explores (1) the interrelationship between the commercial performance of markets and town and city centres, (2) the positive and negative spill-over effects between them and (3) the implications for the understanding of the place brand and its management. It employs a network and place branding perspective and applies a multi-method case study approach utilising surveys and semi-structured interviews with stall-, store- and city centre managers in two European cities. Results reveal strong relationships between the commercial performance of the markets and the performance of the city centres. Findings confirm bi-directional positive spill-over effects between markets and city centres. Further, they reveal negative spill-over effects related to infrastructural deficiencies of the city centres and negative by-products of the increased footfall generated by the markets. This research provides insights into the role of markets as key features of urban place products and their potential in augmenting an urban place brand.

D Nell, S Phillips, A Alexander, G Shaw (2011)Helping Yourself Self-Service Grocery Retailing And Shoplifting In Britain, c. 1950-75, In: Cultural and Social History8(3)pp. 371-391 BERG PUBL
AR Bailey, G Shaw, A Alexander, D Nell (2010)Consumer behaviour and the life course: shopper reactions to self-service grocery shops and supermarkets in England c.1947-75, In: Environment and Planning A: international journal of urban and regional research42(6)pp. 1496-1512 PION LTD

We examine the development of self-service grocery shopping from a consumer perspective. Using qualitative data gathered through a nationwide biographical survey and oral histories, it was possible to go beyond contemporary market surveys which pay insufficient attention to shopping as a socially and culturally embedded practice. We use the conceptual framework of the life course to demonstrate how grocery shopping is a complex activity, in which the retail encounter is shaped by the specific interconnection of different retail formats and their geographies, alongside consumer characteristics and their situational influences. Consumer reactions to retail modernization must be understood in relation to the development of consumer practices at points of transition and stability within the life course. These practices are accessed by examining retrospective consumer narratives about food shopping.

A Alexander, D Nell, AR Bailey, G Shaw (2009)The Co-Creation of a Retail Innovation: Shoppers and the Early Supermarket in Britain, In: ENTERPRISE & SOCIETY10(3)pp. 529-558 OXFORD UNIV PRESS INC
Steven Wood, Andrew Alexander (2016)Regulation in Practice: Power, Resources and Context at the Local Scale in UK Food Retailing, In: Environment and Planning A: international journal of urban and regional research48(9)pp. 1848-1863 Sage

This article uses a relational lens to explore the conflict between the regulatory state and a leading food retailer seeking store expansion within one catchment in south-east England over an eight year period. The research highlights the relational power geometries which play out in context between regulators and a regulated corporate firm to emphasise the role of power, resources, and scale. The research teases out how the power of the state to uphold an interpretation of market rules is compromised by a lack of responsiveness compared to both the proactive and reactive tactics of the well-resourced corporate retailer. It recognises how multiple regulatory agents of the state with divergent goals, sometimes situated across different spatial scales of governance, can produce markedly different judgements resulting in outcomes that are not in the public interest. Such situations require swift and coherent regulatory responses and can reveal the need for changes to the organisation of the regulatory infrastructure itself.

Adrian R. Bailey, Andrew Alexander (2019)Cadbury and the rise of the supermarket: innovation in marketing 1953-1975, In: Business History61(4)pp. 659-680 Taylor & Francis

This article uses company archival data, supported by evidence from the trade press, to examine the development of the manufacturer–retailer relationship in the case of Cadbury and the supermarket retailers distributing its products in the period 1953–1975. It reveals the influence upon Cadbury’s marketing strategies and practices of the increasing importance of supermarket retailing in relation to the confectionery as well as the grocery goods trades. It also provides new insight into the significance of these changes for Cadbury’s relationships with other manufacturers, and with small-scale retailers typified by confectioners, tobacconists and newsagents.

A Alexander, C Teller, A Roggeveen (2016)The Boundary Spanning of Managers within Service Networks, In: Journal of Business Research69(12)pp. 6031-6039 Elsevier

This research examines how managers act as a boundary spanner in two types of boundary-spanning relationships and how their boundary-spanning activities provide support for customer value creation in service networks. Using an embedded case design in three shopping centers, the results from interviews with retail store managers and shopping center managers indicate that store managers span boundaries between both the parent organization and the shopping center and between the shopping center and customers. Analysis reveals six types of boundary-spanning activities. Four serve to represent the organization (service delivery, coordination, guarding, and external communication), while two are informational in nature (outbound information collection and relay, and inbound information collection and relay). This research highlights the wide range of activities a manager can undertake to improve the competitiveness of a company and service network by enhancing customer value.

H Christmann, A Alexander, SM Wood (2015)Exploring Brand Identity and Entrepreneurship as Drivers of Small Specialist Retailer Internationalisation: A German Case Study, In: International Review of Retail, Distribution and Consumer Research26(2)pp. 137-153 Taylor & Francis

While the comparatively sparse literature on small specialist retailing typically supports a proactive interpretation of the drivers of retail internationalisation, a more differentiated picture exists with regard to understanding the role of the brand construct in this process. The wider marketing literature recognises that brand identity, as well as brand image, can inform the process of internationalisation, yet research focusing on small specialist retail internationalisation remains under-developed in this regard. Neither the notion of a multi-faceted brand concept, nor its function as a strategic device in the internationalisation process has been analysed with sufficient depth. Furthermore, a better understanding of how and to what extent brand identity is interdependent upon the characteristics and activities of the entrepreneur is yet to emerge. This paper explores the construct of brand identity and its role within small specialist retail internationalisation, and the related influence of the entrepreneur on the internationalisation process. A case study approach is adopted, examining one German small specialist retailer. Data collection involved semi-structured interviews with owner managers and other senior management, an assessment of company documentation as well as participant observation, providing in-depth insights into distinctive internationalisation patterns. The study finds that a simple ‘either-or’ approach, in terms of characterising the retailer’s motivation to internationalisation as being either reactive or proactive is inadequate in understanding this particular case. Whilst initial motivation was characterised as being reactive, the motivations underpinning further planned internationalisation are determined to be more proactive. More particularly, analysis reveals how brand identity is considered to play an important role in the internationalisation of the case study retailer, and highlights the numerous ways in which the characteristics and activities of the entrepreneurial owner-managers impact on the firm’s internationalisation. This research contributes to retail and management research concerning SME internationalisation as well as to the retail-branding literature.

Adrian R. Bailey, Andrew Alexander, Gareth Shaw (2018)Queuing as a Changing Shopper Experience: The Case of Grocery Shopping in Britain 1945-1975, In: Enterprise and Society Cambridge University Press (CUP)

Queues are part of everyday routine and experienced by most shoppers, yet little attention has been given to providing historical accounts of queuing as a consumer task or as a shopper experience. This paper examines grocery shop queues and the changing experience of shoppers in historical perspective, specifically focusing upon the shift from counter service to self-service grocery formats in Britain from 1945-1975. The paper draws upon a wide range of material utilising evidence from oral histories and witness groups, which are supported by contemporary sources from Mass Observation, newspapers, shopper surveys, trade publications and reports. The conceptual framework developed in the paper explores the public and private dimensions of queues to consider the experiences and perceptions of shoppers during a period of rapid change in the retail grocery system. More generally the paper contributes to our understanding of how management innovations are connected to untraded public values.

J Hamlett, AR Bailey, A Alexander, G Shaw (2008)Ethnicity and Consumption South Asian food shopping patterns in Britain, 1947-75, In: JOURNAL OF CONSUMER CULTURE8(1)pp. 91-116 SAGE PUBLICATIONS LTD
A Alexander, S Phillips (2006)"Fair play for the small man': Perspectives on the contribution of the independent shopkeeper 1930-c.1945, In: BUSINESS HISTORY48(1)pp. 69-89 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
G Shaw, A Alexander, J Benson, D Hodson (2000)The evolving culture of retailer regulation and the failure of the 'Balfour Bill' in interwar Britain, In: ENVIRONMENT AND PLANNING A32(11)pp. 1977-1989 PION LTD
S Phillips, A Alexander (2005)An efficient pursuit? Independent shopkeeping in 1930s Britain, In: ENTERPRISE & SOCIETY6(2)pp. 278-304 OXFORD UNIV PRESS INC
Christoph Teller, Andrew Alexander (2014)Store Managers – The Seismographs in Shopping Centres, In: European Journal of Marketing48(11/12)pp. 2127-2152 Emerald

Purpose: The aim of this paper is to investigate (1) the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, (2) the relevance of store managers in reflecting upon and informing the management and marketing practices of the local shopping centre management. Methodology: A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a web-based survey of 217 managers, representing stores located in shopping malls, and by applying covariance-based structural equation modelling. Findings: The study reveals store managers to be engaging in a significant information-processing pathway, from customers’ evaluation of the shopping centre (as perceived by the store manager) to their own evaluation of the centre in terms of managerial satisfaction and loyalty. Research limitations: The empirical study focuses exclusively on shopping malls and thus does not consider other shopping centre forms such as town centres and retail parks. Practical implications: This paper concludes that store managers have the potential to be informational boundary spanners and thus valuable resources to inform and give feedback to shopping centre management. Originality: The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.

A Alexander, S Phillips, G Shaw (2008)Retail innovation and shopping practices: consumers' reactions to self-service retailing, In: ENVIRONMENT AND PLANNING A40(9)pp. 2204-2221 PION LTD
A Alexander, G Shaw, L Curth (2005)Promoting retail innovation: knowledge flows during the emergence of self-service and supermarket retailing in Britain, In: ENVIRONMENT AND PLANNING A37(5)pp. 805-821 PION LTD
S Wood, H Myers, A Alexander (2009)Guest Editorial: Special issue of papers from the EAERCD’s 15th International Conference on Research in the Distributive Trades, University of Surrey, UK, In: The International Review of Retail, Distribution and Consumer Research19(4)pp. 313-315
A Alexander, D Cryer, Steve Wood (2008)Location planning in charity retailing, In: International Journal of Retail and Distribution Management36(7)pp. 536-550 Emerald

Purpose – This paper seeks to evaluate the particular conditions informing locational decision making and related network planning in the charity retail sector. Its purpose is to identify both differences and commonalities with related debates that have been focussed very largely on the grocery sector and the superstore format. Its wider purpose is to contribute to the growing literature on charity retailing which has not considered this aspect of retail management in detail. Design/methodology/approach – Details the particularities of charity retailing locational decision making and network planning through a detailed case-study consideration of a hospice charity's emerging retail store network. Findings – Finds that existing conceptual and practical considerations pertaining to locational decision making in retailing require a nuanced re-revaluation in relation to the locational and network planning of charity retailers. Identifies the importance of supply chain (stock donators) and workforce factors together with the customer demand in informing locational decision making. Originality/value – Detailed academic consideration of location planning in the charity shop sector is absent in the literature. The paper addresses this.

A Alexander, A Nicholls (2006)Rediscovering consumer-producer involvement - A network perspective on Fair Trade marketing, In: European Journal of Marketing40(11-12)pp. 1236-1253 EMERALD GROUP PUBLISHING LIMITED

Purpose The paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high‐involvement product categories. This is achieved through the analysis of the development of fair trade marketing in the UK. Design/methodology/approach The paper addresses the research question through an analysis of relevant literatures from both marketing and other disciplinary areas. The paper is thus multidisciplinary in nature. Findings from a series of in depth, semi‐structured interviews with senior representatives of a fair trade wholesaler, of a specialist fair trade brand, of supermarket retailers involved with fair trade and of other fair trade labelling and support organisations are reported and discussed. Findings The relevance of an actor network theory (ANT) informed interpretation of the development of the fair trade marketing network is revealed. Its emphases on the processes of exchange and the role of human and non‐human actants in enabling interactions within the network are shown to be important. fair trade marketing is shown as occurring within an unfolding network of information exchanges. Analysis of this emerging network highlights a shift of emphasis in fair trade marketing from the fair trade process to fair trade products and, latterly, fair trade places. Originality/value The paper highlights the requirement for further conceptualisation of the business to consumer marketing of high‐involvement product categories, and reveals the potential of ANT as one approach to meet this need. The paper also provides a detailed insight into the development of fair trade marketing in the UK.

G Shaw, A Alexander (2008)British co-operative societies as retail innovators: Interpreting the early stages of the self-service revolution, In: BUSINESS HISTORY50(1)pp. 62-78 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Zhi Han, Steve Wood, Neil M Coe, Andrew Alexander (2022)The shifting foundations of territorial embeddedness in food retailing: recent insights from China, In: The International Review of Retail, Distribution and Consumer Researchahead-of-print(ahead-of-print)pp. 1-24 Routledge

Economic geographers exploring the globalisation of food retailing have argued that retail TNCs might secure a foothold in host markets by deepening their territorial embeddedness in regional logistics and supply networks, consumer markets and cultures, and property markets. Yet, over the past decade in China, hitherto one of the most prominent foci for food retail TNC entry, the market has rapidly morphed in ways that have profoundly challenged the ability of international food retailers to deepen or even maintain their territorial embeddedness, with divestment an increasing reality. This paper argues that the advantages retail TNCs initially enjoyed (e.g., superiority in store format design and planning; marketing and IT infrastructure; favourable host market regulations; and efficient sourcing/logistics networks) have atrophied in the face of a maturing retail market characterised by strengthening domestic retail competition, less favourable host market regulations, the rise of digital platforms and markedly shifting customer expectations. As such, a reformulation is required that identifies how three imperatives - which we term online integration, offline reconfiguration and strategic reinforcement - crosscut the existing dimensions of territorial embeddedness and set the context for the strategic responses of retail TNCs and their highly variable effectiveness. More broadly, the paper exposes the dynamic, multi-agent and temporal nature of the retail embeddedness process, with the retail TNC and their strategic responses set against a host market context of intersecting stakeholders, institutions and regulations that are themselves also in a constant state of flux.

A Alexander (2002)Retailing and consumption: evidence from war time Britain, In: The International Review of Retail, Distribution and Consumer Research12(1)pp. 39-57
D Nell, A Alexander, A Bailey, G Shaw (2009)Investigating Shopper Narratives of the Supermarket in Early Post-War England, 1945-75, In: Oral History37(1)pp. 61-73
A Alexander (2016)The Study of British Retail History. Progress and Agenda, In: DGB Jones, M Tadajewski (eds.), The Routledge Companion to Marketing History(9)pp. 155-172 Routledge
G Shaw, A Alexander, J Benson, J Jones (1998)Structural and spatial trends in British retailing: the importance of firm-level studies, In: Business History40(4)pp. 79-93
A Alexander, H Oppewal, P Sullivan (2000)The role of symbolic attributes in town center attractiveness for shopping, In: JR Evans, B Berman (eds.), Retailing 2000: Launching the New Millennium Conference Special Conference Series Volume IXpp. 54-59
A Alexander, C Teller (2013)Store Managers in Shopping Malls – Boundary Spanners between Consumers, Retail and Centre Management, In: J Holloway, O Jones, M Zundel (eds.), Proceedings of the 27th Annual Conference of the British Academy of Management (BAM)(Contri)
G Shaw, L Curth, A Alexander (2006)Creating new spaces of food consumption: the rise of mass catering and the activities of the Aerated Bread Company, In: J Benson, L Ugolini (eds.), The Cultures of Selling: Aspects of Consumption and Society since 1700pp. 81-100 Ashgate Pub Co

Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment.Taken as a whole, this ...

A Alexander (1993)Retail revolution: the spread of multiple retailers in South West England, In: Journal of Regional and Local Studies13(1)pp. 39-54
G Shaw, A Alexander, J Benson, J Jones (1999)Structural and spatial trends in British retailing: The importance of firm level studies, In: N Alexander, G Akehurst (eds.), The emergence of modern retailing, 1750-1950pp. 79-93 Frank Cass & Co

This volume considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950.

A Alexander, R Davies (2003)World retail trends and issues, In: T Yahagi (eds.), The Asia-Pacific Retail Conferencepp. 271-304 Nihon Keizai Shimbun Inc
A Alexander, J Pollard (2000)The grocery retailers meet the banks: the changing face of financial services retailing in Britain, In: Working Papers Series: Services, Space, Society No. 6 The University of Birmingham, School of Geography
A Alexander, G Shaw, D Hodson (2002)Regional variations in the development of multiple retailing in England, 1890-1939, In: J Benson, L Ugolini (eds.), A Nation of Shopkeepers. Retailing in Britain 1550-1990pp. 127-154 IB Tauris
A Alexander, G Shaw (1999)Population Change 1811 - 1911, In: RJP Kain, W Ravenhill (eds.), An Historical Atlas of South West Englandpp. 476-481 University of Exeter Press
C Teller, A Alexander, A Floh (2016)The Role of Cooperation and Coopetition between Nodes in Service Networks, In: X Brusset (eds.), Proceedings of the Colloquium on European Research in Retailing 2016pp. 263-265
A Alexander, C Teller (2013)Store Managers – The Ambassadors of Shopping Centres, In: A Mollá, M Frasquet (eds.), Proceedings of the 17th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)

This paper aims to describe and evaluate the activities of store managers related to their role as boundary spanners between customers, their retail management, and the management of the shopping centre in which their store is located. We present a conceptual framework that synthesises findings from the boundary spanning and the retail management literature. There we propose two types of boundary spanning activities: representational and informational including information relay related components. To explore the characteristics of each type of activity we conducted 34 in-depth interviews with store managers reflecting the retail tenant mix of a regional and a super-regional mall. A content analysis based on a multiple coding procedure reveals the existence of both types of activities. However, not all of our interviewees act as boundary spanners and thus undertake both informational and representational activities. Overall interviewees perceive boundary spanning activities as important for the management of shopping centre operations and marketing. The contribution of this paper is to (1) substantiate the overlooked role of store managers as boundary spanners between their retail organisation, the shopping centre and its customers (2) highlight their considerable potential to reflect upon and inform decision making in a shopping centre environment.

A Alexander, C Teller (2014)Boundary Spanning Activities of Store Managers in Shopping Centres, In: Proceedings of the Colloquium on European Research in Retailing 2014
A Alexander, J Pollard (2000)Banks, grocers and the changing retailing of financial services in Britain, In: Journal of Retailing and Consumer Services7(3)pp. 137-148
A Alexander (1998)Spatial trends in the development of multiple retailing in Great Britain, In: Revue Belge de Geographie121(1-4)pp. 11-19
L Curth, G Shaw, A Alexander (2002)Streamlining shopping - How the British supermarket was born, In: HISTORY TODAY52(11)pp. 34-35 HISTORY TODAY LTD
G Shaw, A Alexander (2006)Interlocking directorates and the knowledge transfer of supermarket retail techniques from North America to Britain, In: The International Review of Retail, Distribution and Consumer Research16(3)pp. 375-394
A Alexander, C Teller (2014)Boundary Spanning Potential of Store Managers in Shopping Centres, In: J Robson (eds.), Proceedings of the Academy of Marketing Conference 2014pp. Paper 162-Paper 162
A Alexander (1997)Strategy and strategists: evidence from an early retail revolution in Britain, In: The International Review of Retail, Distribution and Consumer Research7(1)pp. 61-78
D Medway, A Alexander, D Bennison, G Warnaby (1998)Town Centre Management and market towns, In: Market Towns: Options for a Share in the Future Action for Market Townspp. 18-20
C Teller, A Alexander, A Floh (2015)Performance Spill-Over Effects between Retail Agglomerations and their Stores – the Case of the High Street, In: K Picot-Coupey, G Cliquet (eds.), Proceedings of the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)
S Phillips, A Alexander (2013)‘An Efficient Pursuit? Independent Shopkeeping in 1930s Britain’, In: M Casson (eds.), History of Entrepreneurship Innovation and Risk-Taking, 1200-2000
A Alexander (2004)Marks, Simon, first Baron Marks of Broughton (Rev. to Sieff), In: HCG Matthew, B Harrison (eds.), Oxford Dictionary of National Biography Oxford University Press

For this new edition, all 36,000 lives from the first edition have been completely rewritten or revised-with over 13,500 new biographies added representing all ...

T Coles, A Alexander, G Shaw (1997)Following the script: Optical Character Recognition technology and the British town and trade directory, In: History and Computing9pp. 26-41
R Davies, A Alexander (2002)Public-private partnerships in UK retailing: The dawn of a new era?, In: European Retail Digest(35)pp. 38-41
J Hamlett, A Alexander, A Bailey, G Shaw (2008)Regulating UK Supermarkets: an oral-history perspective, In: History & Policy
A Alexander, R Davies (2003)World retail trends and issues, In: R Davies, T Yahagi (eds.), Full Proceedings of the Asia-Pacific Retail Conference 2002pp. 5-21
A Alexander, G Shaw (1999)Retail development and the changing shopping hierarchy in the late twentieth century, In: RJP Kain, W Ravenhill (eds.), An Historical Atlas of South West Englandpp. 476-481 University of Exeter Press
D Medway, G Warnaby, D Bennison, A Alexander (2000)Retailers’ reasons for involvement in Town Centre Management, In: International Journal of Retail & Distribution Management28(8)pp. 368-378
G Shaw, A Bailey, A Alexander, D Nell, J Hamlett (2012)The Coming of the Supermarket: The Processes and Consequences of Transplanting American Know-how Into Britain, In: R Jessen, L Langer (eds.), Transformations of Retailing in Europe After 1945 (Epub)(2)pp. 35-53 Ashgate Publishing, Ltd.
G Shaw, A Alexander (1994)Directories as sources in local history, In: Local History Magazine(46)pp. 12-17
A Alexander, J Benson, G Shaw (1999)Action and reaction: competition and the multiple retailer in 1930s Britain, In: The International Review of Retail, Distribution and Consumer Research9(3)pp. 245-259
A Alexander, G Shaw (1999)Retail trading 1850-1950, In: RJP Kain, W Ravenhill (eds.), An Historical Atlas of South West Englandpp. 462-471 University of Exeter Press
G Warnaby, A Alexander, D Medway (1998)Town Centre Management in the UK: a review, synthesis and research agenda, In: The International Review of Retail, Distribution and Consumer Research8(1)pp. 15-31
A Alexander, D Medway, D Bennison, G Warnaby (1998)Retailer Involvement in Town Centre Management
D Medway, A Alexander, D Bennison, G Warnaby (1999)Retailers’ financial support for Town Centre Management, In: International Journal of Retail & Distribution Management27(6)pp. 246-255
C Teller, A Alexander (2012)Store Managers – The Sounding Board in Shopping Centre Environments?, In: B Hulbert, P Harrigan, L Harris (eds.), Proceedings of the Academy of Marketing Conference 2012
A Alexander, D Medway, D Bennison, G Warnaby (1998)Retailer funding of town centre management schemes in the UK
J Benson, A Alexander, D Hodson, J Jones, G Shaw (1999)Sources for the study of urban retailing, 1800-1950, In: The Local Historianpp. 167-182
L Curth, G Shaw, A Alexander (2002)A new archive for the history of retailing: the Somerfield collection, In: Business History: Archives and Sourcespp. 29-38
A Alexander (2003)Business Improvement Districts: progress towards implementation in the UK, In: European Retail Digest(37)pp. 13-15
A Alexander (2008)Editorial Advisory Board: Commentary on Journal of Place Management and Development, In: Journal of Place Management and Development1(1)pp. 18-19
D Medway, G Warnaby, A Alexander, D Bennison (1999)Why do retailers get involved in Town Centre Management?, In: Proceedings of the 10th International Conference on Research in the Distributive Trades Institute of Retail Studies
R Davies, A Alexander (2002)Public-private partnerships in UK retailing: The dawn of a new era?, In: British Retail Consortium Yearbook 2002pp. 328-333 TSO
A Alexander (2004)Burton, Sir Montague Maurice, In: HCG Matthew, B Harrison (eds.), Oxford Dictionary of National Biography Oxford University Press

For this new edition, all 36,000 lives from the first edition have been completely rewritten or revised-with over 13,500 new biographies added representing all ...

P Sullivan, H Oppewal, A Alexander (2000)Town centres: experiential learning opportunities for retail education, In: Proceedings of the 7th International Conference on Retailing and Commercial Distribution Educationpp. 61-70