Andrew Alexander

Professor Andrew Alexander

Professor of Retail Management; PGR Director Surrey Business School
PhD (Exeter), PGCE, BA (Hons) (Wales)
+44 (0)1483 689665
15 MS 03
Please Email in advance to confirm: normally Tues 1-2pm Thurs 4-6pm



Research interests


Completed postgraduate research projects I have supervised

Postgraduate research supervision

My teaching

My publications


A limited number of free eprints for 'Cadbury and the supermarket: innovation in marketing 1953-1975' (Business History, 2017) are at


Alexander A, Shaw G, Curth L (2005) Promoting retail innovation: knowledge flows during the emergence of self-service and supermarket retailing in Britain, ENVIRONMENT AND PLANNING A 37 (5) pp. 805-821 PION LTD
Alexander A (2008) Format development and retail change: supermarket retailing and the London Co-operative Society, BUSINESS HISTORY 50 (4) pp. 489-508 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Alexander A (2015) Decision-Making Authority in British Supermarket Chains, Business History Taylor & Francis
This paper analyses the authority of store managers for the stocking and merchandising of British supermarkets in the period between the mid-1960s and the mid-1980s. Using oral history and business archive data, the paper assesses the case of two broadly similar retail chains. It identifies variations between the firms in relation to the extent of centralised versus decentralised control at the start of the study period. It then shows how the firms came to operate an essentially similar approach by its conclusion. Explanations for the changes identified are drawn from an assessment of the retail environment, and differences between the firms in terms of corporate culture.
Shaw G, Alexander A, Benson J, Jones J (1999) Structural and spatial trends in British retailing: The importance of firm level studies, In: Alexander N, Akehurst G (eds.), The emergence of modern retailing, 1750-1950 pp. 79-93 Frank Cass & Co
This volume considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950.
Alexander A, Teller C (2014) Boundary Spanning Potential of Store Managers in Shopping Centres, Proceedings of the Academy of Marketing Conference 2014 pp. Paper 162-Paper 162 Academy of Marketing
Teller C, Alexander A, Floh A (2015) Performance Spill-Over Effects between Retail Agglomerations and their Stores ? the Case of the High Street, Proceedings of the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)
Alexander A (1993) Retail revolution: the spread of multiple retailers in South West England, Journal of Regional and Local Studies 13 (1) pp. 39-54
Teller C, Alexander A (2012) Store Managers ? The Sounding Board in Shopping Centre Environments?, Proceedings of the Academy of Marketing Conference 2012 University of Southampton
Alexander A (1998) Spatial trends in the development of multiple retailing in Great Britain, Revue Belge de Geographie 121 (1-4) pp. 11-19
Alexander A (2003) Business Improvement Districts: progress towards implementation in the UK, European Retail Digest (37) pp. 13-15
Phillips S, Alexander A (2013) ?An Efficient Pursuit? Independent Shopkeeping in 1930s Britain?, In: Casson M, Casson C (eds.), History of Entrepreneurship Innovation and Risk-Taking, 1200-2000
Phillips S, Alexander A, Shaw G (2005) Consumer misbehavior: The rise of self-service grocery retailing and shoplifting in the United Kingdom c. 1950-1970, Journal of Macromarketing 25 (1) pp. 66-75
Literature within the fields of consumer behavior retail geography, and history attests to the varying ways that consumers use retail space not only for legitimate acts of consumption but also for illegal forms of shopping behavior. In this context, this article approaches shoplifting by customers in self-service grocery stores, including supermarkets, in the United Kingdom in the period 1950-1970. Through an analysis of a range of trade and consumer publications, the article explores how retailers and consumers reacted to and reported on the increasing rate of thefts in the period. It reveals the contradictory position of retail managers, responsible for controlling the pilferage problem but also involved in its very stimulation. It also highlights the considerable attention given to the store environment as a cause of shoplifting. The article aims to improve the understanding of the ways in which the consumer may react to periods of change in retailing. © 2005 Sage Publications.
Alexander A, Benson J, Shaw G (1999) Action and reaction: competition and the
multiple retailer in 1930s Britain,
The International Review of Retail, Distribution and Consumer Research 9 (3) pp. 245-259
Alexander A, Teller C, Roggeveen A (2016) The Boundary Spanning of Managers within Service Networks, Journal of Business Research 69 (12) pp. 6031-6039 Elsevier
This research examines how managers act as a boundary spanner in two types of boundary-spanning relationships and how their boundary-spanning activities provide support for customer value creation in service networks. Using an embedded case design in three shopping centers, the results from interviews with retail store managers and shopping center managers indicate that store managers span boundaries between both the parent organization and the shopping center and between the shopping center and customers. Analysis reveals six types of boundary-spanning activities. Four serve to represent the organization (service delivery, coordination, guarding, and external communication), while two are informational in nature (outbound information collection and relay, and inbound information collection and relay). This research highlights the wide range of activities a manager can undertake to improve the competitiveness of a company and service network by enhancing customer value.
Alexander A, Medway D, Bennison D, Warnaby G (1998) Retailer Involvement in Town Centre Management, In: The Manchester Metropolitan University, Department of Retailing and Marketing
Shaw G, Alexander A (2008) British co-operative societies as retail innovators: Interpreting the early stages of the self-service revolution, BUSINESS HISTORY 50 (1) pp. 62-78 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Medway D, Alexander A, Bennison D, Warnaby G (1999) Retailers? financial support for Town Centre Management, International Journal of Retail & Distribution Management 27 (6) pp. 246-255
Alexander A, Oppewal H, Sullivan P (2000) The role of symbolic attributes in town
center attractiveness for shopping,
Retailing 2000: Launching the New Millennium Conference Special Conference Series Volume IX pp. 54-59 AMS/ ACRA
Alexander A, Shaw G (1999) Retail development and the changing shopping hierarchy in the late twentieth century, In: Kain RJP, Ravenhill W (eds.), An Historical Atlas of South West England pp. 476-481 University of Exeter Press
Shaw G, Alexander A (1994) Directories as sources in local history, Local History Magazine (46) pp. 12-17
Alexander A, Pollard J (2000) Banks, grocers and the changing retailing of financial services in Britain, Journal of Retailing and Consumer Services 7 (3) pp. 137-148
Shaw G, Alexander A, Benson J, Jones J (1998) Structural and spatial trends in British retailing: the importance of firm-level studies, Business History 40 (4) pp. 79-93
Alexander A (2016) The Study of British Retail History. Progress and Agenda, In: Jones D, Tadajewski M (eds.), The Routledge Companion to Marketing History (9) 9 pp. 155-172 Routledge
Alexander A (2002) Retailing and consumption: evidence from war time Britain, The International Review of Retail, Distribution and Consumer Research 12 (1) pp. 39-57
Medway D, Warnaby G, Bennison D, Alexander A (2000) Retailers? reasons for involvement in Town Centre Management, International Journal of Retail & Distribution Management 28 (8) pp. 368-378
Hamlett J, Alexander A, Bailey A, Shaw G (2008) Regulating UK Supermarkets: an oral-history perspective, History & Policy
Alexander A, Phillips S, Shaw G (2008) Retail innovation and shopping practices: consumers' reactions to self-service retailing, ENVIRONMENT AND PLANNING A 40 (9) pp. 2204-2221 PION LTD
Phillips S, Alexander A (2005) An efficient pursuit? Independent shopkeeping in 1930s Britain, ENTERPRISE & SOCIETY 6 (2) pp. 278-304 OXFORD UNIV PRESS INC
Curth L, Shaw G, Alexander A (2002) Streamlining shopping - How the British supermarket was born, HISTORY TODAY 52 (11) pp. 34-35 HISTORY TODAY LTD
Alexander A, Davies R (2003) World retail trends and issues, In: Yahagi T (eds.), The Asia-Pacific Retail Conference pp. 271-304 Nihon Keizai Shimbun Inc
Nell D, Phillips S, Alexander A, Shaw G (2011) Helping Yourself Self-Service Grocery Retailing And Shoplifting In Britain, c. 1950-75, Cultural and Social History 8 (3) pp. 371-391 BERG PUBL
Alexander A, Pollard J (2000) The grocery retailers meet the banks: the changing face of financial services retailing in Britain, Working Papers Series: Services, Space, Society No. 6 The University of Birmingham, School of Geography
Alexander A, Teller C (2013) Exploring the Boundary Spanning Activities of Retail Store Managers in Shopping Centres,
Bailey AR, Shaw G, Alexander A, Nell D (2010) Consumer behaviour and the life course: shopper reactions to self-service grocery shops and supermarkets in England c.1947-75, Environment and Planning A: international journal of urban and regional research 42 (6) pp. 1496-1512 PION LTD
We examine the development of self-service grocery shopping from a consumer perspective.
Using qualitative data gathered through a nationwide biographical survey and oral histories, it was
possible to go beyond contemporary market surveys which pay insufficient attention to shopping as a
socially and culturally embedded practice. We use the conceptual framework of the life course to
demonstrate how grocery shopping is a complex activity, in which the retail encounter is shaped by
the specific interconnection of different retail formats and their geographies, alongside consumer
characteristics and their situational influences. Consumer reactions to retail modernization must be
understood in relation to the development of consumer practices at points of transition and stability
within the life course. These practices are accessed by examining retrospective consumer narratives about food shopping.
Alexander A (2004) Burton, Sir Montague Maurice, In: Matthew HCG, Harrison B (eds.), Oxford Dictionary of National Biography Oxford University Press
For this new edition, all 36,000 lives from the first edition have been completely rewritten or revised-with over 13,500 new biographies added representing all ...
Shaw G, Curth L, Alexander A (2004) Selling self-service and the supermarket: The Americanisation of food retailing in Britain, 1945-60, Business History 46 (4) pp. 568-582
This article explores the early origins and growth of the supermarket in Britain. In doing so, it focuses on a number of themes, including the transfer of ideas of selling from America, and how such ideas were modified by the conditions operating in early post-war Britain. Within this context, emphasis is given to the role of individuals, commercial associations and the state in promoting the benefits of self-service. The research is based on a detailed reading of the trade press and the minute books of various retailers that now comprise the business archives of Somerfield plc.
Benson J, Alexander A, Hodson D, Jones J, Shaw G (1999) Sources for the study of urban retailing, 1800-1950, The Local Historian pp. 167-182
Sullivan P, Oppewal H, Alexander A (2000) Town centres: experiential learning
opportunities for retail education,
Proceedings of the 7th International Conference on Retailing and Commercial Distribution Education pp. 61-70
Shaw G, Bailey A, Alexander A, Nell D, Hamlett J (2012) The Coming of the Supermarket: The Processes and Consequences of Transplanting American Know-how Into Britain, In: Jessen R, Langer L (eds.), Transformations of Retailing in Europe After 1945 (Epub) 2 pp. 35-53 Ashgate Publishing, Ltd.
Alexander A, Teller C (2013) Store Managers ? The Ambassadors of Shopping Centres, Proceedings of the 17th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) University of Valencia
This paper aims to describe and evaluate the activities of store managers related to their role as boundary spanners between customers, their retail management, and the management of the shopping centre in which their store is located. We present a conceptual framework that synthesises findings from the boundary spanning and the retail management literature. There we propose two types of boundary spanning activities: representational and informational including information relay related components. To explore the characteristics of each type of activity we conducted 34 in-depth interviews with store managers reflecting the retail tenant mix of a regional and a super-regional mall. A content analysis based on a multiple coding procedure reveals the existence of both types of activities. However, not all of our interviewees act as boundary spanners and thus undertake both informational and representational activities. Overall interviewees perceive boundary spanning activities as important for the management of shopping centre operations and marketing. The contribution of this paper is to (1) substantiate the overlooked role of store managers as boundary spanners between their retail organisation, the shopping centre and its customers (2) highlight their considerable potential to reflect upon and inform decision making in a shopping centre environment.
Alexander A (2009) Shoppers and the co-creation of a retail innovation: the early supermarket in Britain,
Alexander A, Goldman A (2007) Path dependency in retailing: Chain governance models,
Alexander A, Medway D, Bennison D, Warnaby G (1998) Retailer funding of town centre management schemes in the UK,
Warnaby G, Alexander A, Medway D (1998) Town Centre Management in the UK: a review, synthesis and research agenda, The International Review of Retail, Distribution and Consumer Research 8 (1) pp. 15-31
Alexander A, Shaw G, Hodson D (2002) Regional variations in the development of
multiple retailing in England, 1890-1939,
In: Benson J, Ugolini L (eds.), A Nation of Shopkeepers. Retailing in Britain 1550-1990 pp. 127-154 IB Tauris
Alexander A (1997) Strategy and strategists: evidence from an early retail revolution in Britain, The International Review of Retail, Distribution and Consumer Research 7 (1) pp. 61-78
Medway D, Warnaby G, Alexander A, Bennison D (1999) Why do retailers get involved in Town Centre Management?, Proceedings of the 10th International Conference on Research in the Distributive Trades Institute of Retail Studies
Shaw G, Alexander A (2006) Interlocking directorates and the knowledge transfer of supermarket retail techniques from North America to Britain, The International Review of Retail, Distribution and Consumer Research 16 (3) pp. 375-394
Christmann H, Alexander A, Wood SM (2015) Exploring Brand Identity and Entrepreneurship as Drivers of Small Specialist Retailer Internationalisation: A German Case Study, International Review of Retail, Distribution and Consumer Research 26 (2) pp. 137-153 Taylor & Francis
While the comparatively sparse literature on small specialist retailing typically supports a proactive interpretation of the drivers of retail internationalisation, a more differentiated picture exists with regard to understanding the role of the brand construct in this process. The wider marketing literature recognises that brand identity, as well as brand image, can inform the process of internationalisation, yet research focusing on small specialist retail internationalisation remains under-developed in this regard. Neither the notion of a multi-faceted brand concept, nor its function as a strategic device in the internationalisation process has been analysed with sufficient depth. Furthermore, a better understanding of how and to what extent brand identity is interdependent upon the characteristics and activities of the entrepreneur is yet to emerge. This paper explores the construct of brand identity and its role within small specialist retail internationalisation, and the related influence of the entrepreneur on the internationalisation process. A case study approach is adopted, examining one German small specialist retailer. Data collection involved semi-structured interviews with owner managers and other senior management, an assessment of company documentation as well as participant observation, providing in-depth insights into distinctive internationalisation patterns. The study finds that a simple ?either-or? approach, in terms of characterising the retailer?s motivation to internationalisation as being either reactive or proactive is inadequate in understanding this particular case. Whilst initial motivation was characterised as being reactive, the motivations underpinning further planned internationalisation are determined to be more proactive. More particularly, analysis reveals how brand identity is considered to play an important role in the internationalisation of the case study retailer, and highlights the numerous ways in which the characteristics and activities of the entrepreneurial owner-managers impact on the firm?s internationalisation. This research contributes to retail and management research concerning SME internationalisation as well as to the retail-branding literature.
Nell D, Alexander A, Bailey A, Shaw G (2009) Investigating Shopper Narratives of the Supermarket in Early Post-War England, 1945-75, Oral History 37 (1) pp. 61-73
Alexander A (2008) Editorial Advisory Board: Commentary on Journal of Place Management and Development, Journal of Place Management and Development 1 (1) pp. 18-19
Alexander A, Shaw G (1999) Population Change 1811 - 1911, In: Kain RJP, Ravenhill W (eds.), An Historical Atlas of South West England pp. 476-481 University of Exeter Press
Wood S, Myers H, Alexander A (2009) Guest Editorial: Special issue of papers from the EAERCD?s 15th International Conference on Research in the Distributive Trades, University of Surrey, UK, The International Review of Retail, Distribution and Consumer Research 19 (4) pp. 313-315
Alexander A, Teller C (2014) Boundary Spanning Activities of Store Managers in Shopping Centres, Proceedings of the Colloquium on European Research in Retailing 2014
Davies R, Alexander A (2002) Public-private partnerships in UK retailing: The dawn of a new era?, In: British Retail Consortium Yearbook 2002 pp. 328-333 TSO
Hamlett J, Bailey AR, Alexander A, Shaw G (2008) Ethnicity and Consumption South Asian food shopping patterns in Britain, 1947-75, JOURNAL OF CONSUMER CULTURE 8 (1) pp. 91-116 SAGE PUBLICATIONS LTD
Alexander A (2004) Marks, Simon, first Baron Marks of Broughton (Rev. to Sieff), In: Matthew HCG, Harrison B (eds.), Oxford Dictionary of National Biography Oxford University Press
For this new edition, all 36,000 lives from the first edition have been completely rewritten or revised-with over 13,500 new biographies added representing all ...
Coles T, Alexander A, Shaw G (1997) Following the script: Optical Character
Recognition technology and the British town and trade directory,
History and Computing 9 pp. 26-41
Alexander A, Teller C (2013) Store Managers in Shopping Malls ? Boundary Spanners between Consumers, Retail and Centre Management, Proceedings of the 27th Annual Conference of the British Academy of Management (BAM) (Contribution 204) British Academy of Management
Curth L, Shaw G, Alexander A (2002) A new archive for the history of retailing: the Somerfield collection, Business History: Archives and Sources pp. 29-38
Shaw G, Curth L, Alexander A (2006) Creating new spaces of food consumption: the rise of mass catering and the activities of the Aerated Bread Company, In: Benson J, Ugolini L (eds.), The Cultures of Selling: Aspects of Consumption and Society since 1700 pp. 81-100 Ashgate Pub Co
Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment.Taken as a whole, this ...
Alexander A, Nell D, Bailey AR, Shaw G (2009) The Co-Creation of a Retail Innovation: Shoppers and the Early Supermarket in Britain, ENTERPRISE & SOCIETY 10 (3) pp. 529-558 OXFORD UNIV PRESS INC
Teller C, Alexander A, Floh A (2015) Network and Node Spill-over Effects in Retail Agglomerations,
Davies R, Alexander A (2002) Public-private partnerships in UK retailing: The dawn of a new era?, European Retail Digest (35) pp. 38-41
Alexander A, Shaw G (1999) Retail trading 1850-1950, In: Kain RJP, Ravenhill W (eds.), An Historical Atlas of South West England pp. 462-471 University of Exeter Press
Alexander A, Shaw G (1999) Guest Editorial: Contesting retail space: competition in the retail trades 1870 - 1960, special issue of papers from the Contesting Retail Space Symposium, The Manchester Metropolitan University, UK, The International Review of Retail, Distribution and Consumer Research 3 (9) pp. 223-224
Medway D, Alexander A, Bennison D, Warnaby G (1998) Town Centre Management and market towns, Market Towns: Options for a Share in the Future Action for Market Towns pp. 18-20
Alexander A, Phillips S (2006) "Fair play for the small man': Perspectives on the contribution of the independent shopkeeper 1930-c.1945, BUSINESS HISTORY 48 (1) pp. 69-89 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Alexander A, Davies R (2003) World retail trends and issues, Full Proceedings of the Asia-Pacific Retail Conference 2002 pp. 5-21
Oppewal H, Alexander A, Sullivan P (2006) Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations, Journal of Retailing and Consumer Services 13 (4) pp. 261-274
This paper investigates the effects of retailer and town centre actions to demonstrate corporate social responsibility (CSR) on consumers' evaluations of town shopping centres. Examples of CSR actions are donations to charities, support for schools or cultural or sports events and demonstrations of concern for the natural environment. Recent research literature suggests such actions can have positive effects on the attractiveness of retail stores, and hence are a potential basis of competitive advantage. This paper investigates if similar effects occur for evaluations of town shopping centres. Hypotheses about the mediating and moderating effects of CSR are tested in two conjoint experiments conducted on shoppers in the UK. The results shows that the explanatory and predictive performance of destination choice models for shopping can improve if they include indicators of a centre's CSR performance but the effects of CSR attributes are small compared to the effects of non-CSR attributes. © 2005 Elsevier Ltd. All rights reserved.
Shaw G, Alexander A, Benson J, Hodson D (2000) The evolving culture of retailer regulation and the failure of the 'Balfour Bill' in interwar Britain, ENVIRONMENT AND PLANNING A 32 (11) pp. 1977-1989 PION LTD
Wood S, Alexander A (2016) Regulation in Practice: Power, Resources and Context at the Local Scale in UK Food Retailing, Environment and Planning A: international journal of urban and regional research 48 (9) pp. 1848-1863 Sage
This article uses a relational lens to explore the conflict between the regulatory state and a leading food retailer seeking store expansion within one catchment in south-east England over an eight year period. The research highlights the relational power geometries which play out in context between regulators and a regulated corporate firm to emphasise the role of power, resources, and scale. The research teases out how the power of the state to uphold an interpretation of market rules is compromised by a lack of responsiveness compared to both the proactive and reactive tactics of the well-resourced corporate retailer. It recognises how multiple regulatory agents of the state with divergent goals, sometimes situated across different spatial scales of governance, can produce markedly different judgements resulting in outcomes that are not in the public interest. Such situations require swift and coherent regulatory responses and can reveal the need for changes to the organisation of the regulatory infrastructure itself.
Teller C, Alexander A, Floh A (2015) The impact of competition and cooperation on the performance of a retail agglomeration and its stores, Industrial Marketing Management Elsevier
Stores in retail and other service agglomerations, such as high streets and shopping malls, compete with each other for customers yet they may also cooperate with each other in relation to operational and marketing matters within the agglomeration in which they are located. The aim of this paper is to investigate the impact of both competition and cooperation, i.e. coopetition, on agglomeration and store performance. Drawing on the network debate, this paper develops a conceptual model and tests it in three distinctive agglomerations, each in an urban setting, namely first- and second-order high streets as well as an inner-city retail and service cluster. A total of 277 store managers served as key informants in our survey. Variance-based structural equation modelling reveals that both competition and cooperation improve agglomeration performance directly. Despite competition having a negative direct effect on stores? performance, the overall effect is insignificant. Cooperation affects store performance positively but only indirectly. The contribution of this paper is to reveal and substantiate the complex nature and benefits of the effects of the coopetition of stores located within agglomerations. More widely it underlines the importance of managers of agglomerations understanding the differing effects of competition and cooperation and using this understanding in their management decision making.
Alexander A (2010) Past, Present and Future directions in the study of the history of retailing, Journal of Historical Research in Marketing 2 (3) pp. 356-362 Emerald

The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the twentieth century.


Three themes were addressed, each of which has significant potential to enhance our understanding of the historical development of the retail sector. The paper considered both conceptual and empirical contributions to the discussion on the history of retailing, with particular reference to the business management literature. The approach involved a review of recently published literature.


Whilst there have been a number of important additions of late to the retail history literature, considerable scope remains for engagement with, and contribution to, the theory building taking place within business management.

Practical implications

The author identifies some of the lacunae within research on the history of retailing.


The paper illustrates some of the ways in which the study of retailing history can be productively linked with debates within contemporary studies of business management.

Alexander A, Nicholls A (2006) Rediscovering consumer-producer involvement - A network perspective on Fair Trade marketing, European Journal of Marketing 40 (11-12) pp. 1236-1253 EMERALD GROUP PUBLISHING LIMITED

The paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high?involvement product categories. This is achieved through the analysis of the development of fair trade marketing in the UK.


The paper addresses the research question through an analysis of relevant literatures from both marketing and other disciplinary areas. The paper is thus multidisciplinary in nature. Findings from a series of in depth, semi?structured interviews with senior representatives of a fair trade wholesaler, of a specialist fair trade brand, of supermarket retailers involved with fair trade and of other fair trade labelling and support organisations are reported and discussed.


The relevance of an actor network theory (ANT) informed interpretation of the development of the fair trade marketing network is revealed. Its emphases on the processes of exchange and the role of human and non?human actants in enabling interactions within the network are shown to be important. fair trade marketing is shown as occurring within an unfolding network of information exchanges. Analysis of this emerging network highlights a shift of emphasis in fair trade marketing from the fair trade process to fair trade products and, latterly, fair trade places.


The paper highlights the requirement for further conceptualisation of the business to consumer marketing of high?involvement product categories, and reveals the potential of ANT as one approach to meet this need. The paper also provides a detailed insight into the development of fair trade marketing in the UK.

Bailey Adrian R., Alexander Andrew (2019) Cadbury and the rise of the supermarket: innovation in marketing 1953-1975, Business History 61 (4) pp. 659-680 Taylor & Francis
This article uses company archival data, supported by evidence from the trade press, to examine the development of the manufacturer?retailer relationship in the case of Cadbury and the supermarket retailers distributing its products in the period 1953?1975. It reveals the influence upon Cadbury?s marketing strategies and practices of the increasing importance of supermarket retailing in relation to the confectionery as well as the grocery goods trades. It also provides new insight into the significance of these changes for Cadbury?s relationships with other manufacturers, and with small-scale retailers typified by confectioners, tobacconists and newsagents.
Teller C, Alexander A (2014) Store Managers ? The Seismographs in Shopping Centres, European Journal of Marketing 48 (11/12) pp. 2127-2152 Emerald
Purpose: The aim of this paper is to investigate (1) the link between store managers? evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, (2) the relevance of store managers in reflecting upon and informing the management and marketing practices of the local shopping centre management. Methodology: A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a web-based survey of 217 managers, representing stores located in shopping malls, and by applying covariance-based structural equation modelling. Findings: The study reveals store managers to be engaging in a significant information-processing pathway, from customers? evaluation of the shopping centre (as perceived by the store manager) to their own evaluation of the centre in terms of managerial satisfaction and loyalty. Research limitations: The empirical study focuses exclusively on shopping malls and thus does not consider other shopping centre forms such as town centres and retail parks. Practical implications: This paper concludes that store managers have the potential to be informational boundary spanners and thus valuable resources to inform and give feedback to shopping centre management. Originality: The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.
Bailey Adrian R., Alexander Andrew, Shaw Gareth (2018) Queuing as a Changing Shopper Experience: The Case of Grocery Shopping in Britain 1945-1975, Enterprise and Society Cambridge University Press (CUP)
Queues are part of everyday routine and experienced by most shoppers, yet little attention has been given to providing historical accounts of queuing as a consumer task or as a shopper experience. This paper examines grocery shop queues and the changing experience of shoppers in historical perspective, specifically focusing upon the shift from counter service to self-service grocery formats in Britain from 1945-1975. The paper draws upon a wide range of material utilising evidence from oral histories and witness groups, which are supported by contemporary sources from Mass Observation, newspapers, shopper surveys, trade publications and reports. The conceptual framework developed in the paper explores the public and private dimensions of queues to consider the experiences and perceptions of shoppers during a period of rapid change in the retail grocery system. More generally the paper contributes to our understanding of how management innovations are connected to untraded public values.
Alexander Andrew, Teller Christoph, Wood Steve (2019) Augmenting the urban place brand ? On the relationship between markets and town and city centres, Journal of Business Research Elsevier
This paper explores (1) the interrelationship between the commercial performance of markets and town and city centres, (2) the positive and negative spill-over effects between them and (3) the implications for the understanding of the place brand and its management. It employs a network and place branding perspective and applies a multi-method case study approach utilising surveys and semi-structured interviews with stall-, store- and city centre managers in two European cities. Results reveal strong relationships between the commercial performance of the markets and the performance of the city centres. Findings confirm bi-directional positive spill-over effects between markets and city centres. Further, they reveal negative spill-over effects related to infrastructural deficiencies of the city centres and negative by-products of the increased footfall generated by the markets. This research provides insights into the role of markets as key features of urban place products and their potential in augmenting an urban place brand.
While the international business literature increasingly sees SME internationalisation as the act of the entrepreneur, the retail management literature lacks insights into the role of the entrepreneur in retail SME internationalisation. Neither entrepreneurial characteristics nor actions are sufficiently understood. A critical research gap relates to entrepreneurial marketing and management of brand identity ? a key resource enabling differentiation ? as well as networking that helps overcoming resource and competence deficiencies. This thesis seeks to advance the retail management literature by putting the entrepreneur in the centre of attention. Recent debates on international entrepreneurship in combination with those on the dynamic capabilities-based view are integrated. In doing so, it is aimed for a focussed exploration of entrepreneurial characteristics and marketing- and networking-related dynamic capabilities, and how these underpin retail SME internationalisation.

This thesis adopts an exploratory inductive research design, including 54 interviews with industry-experts and elite informants from nine North-Western European retail SMEs. It identifies international experiences, international entrepreneurial orientation and learning orientation as vital characteristics that inform internationalisation decision-making and problem-solving. Through specific marketing-related dynamic capabilities, the entrepreneur coherently re-creates and renews brand identity in international markets. In doing so, he/she stimulates differentiation and superior competitiveness. Identified entrepreneurial networking-related dynamic capabilities do not directly contribute to differentiation and competitiveness. Instead, they are found to promote marketing-related capabilities. Building upon these results, this study develops the first academic framework depicting retail SME internationalisation as a process driven by the entrepreneur.

This study clarifies the role of the entrepreneur in retail SME internationalisation, moving beyond the retail management literature?s previous firm-level focus. It thus closes a critical research gap. The international business literature benefits from called-for empirical substantiation of the dynamic capabilities-based view. Practitioners learn how specific entrepreneurial characteristics and actions inform successful internationalisation, stimulating critical reflection of own practices.