Dr Benaliza Loo

Benaliza Loo is a lecturer in business and management at the School of Business, University of Surrey.  Prior to joining the University of Surrey, she led the Distance Learning undergraduate course in Strategic Management and taught undergraduate and postgraduate students on the Management programmes at the Royal Holloway, University of London.  Benaliza obtained her MBA and PhD in Management, focusing on International Strategy and Branding, from the School of Management, Royal Holloway, University of London.  During her time at the Royal Holloway, she taught undergraduate BSc strategic management and marketing management, and postgraduate MSc International Management and MA Marketing.  In addition to lecturing, Benaliza supervised research projects on MSc International Management, MA Marketing, MSc Business Research Methods, MSc Asia Pacific Business and MSc Independent Research Paper.  She was also a personal tutor and academic supervisor to international students on the Bridging Diploma Course.  Furthermore, Benaliza was invited by the University of Law to serve as an external panel member for their new undergraduate BSc (Hons) International Business Management Programme approval event.  She also serves as an external examiner for the University of Law's postgraduate MSc programmes in management.  Benaliza’s teaching and research interests encompass international strategic management, branding, foreign direct investment, mergers and acquisitions, strategic alliances and marketing communications.