
Dr Benaliza Loo
Academic and research departments
Faculty of Arts and Social Sciences, Department of Strategy and International Business.Biography
Benaliza Loo is a teaching fellow in business and management at the School of Business, University of Surrey. Prior to joining the University of Surrey, she led the Distance Learning undergraduate course in Strategic Management and taught undergraduate and postgraduate students on the Management programmes at the Royal Holloway, University of London. Benaliza obtained her MBA and PhD in Management, focusing on International Strategy and Branding, from the School of Management, Royal Holloway, University of London. During her time at the Royal Holloway, she taught undergraduate BSc strategic management and marketing management, and postgraduate MSc International Management and MA Marketing. In addition to lecturing, Benaliza supervised research projects on MSc International Management, MA Marketing, MSc Business Research Methods, MSc Asia Pacific Business and MSc Independent Research Paper. She was also a personal tutor and academic supervisor to international students on the Bridging Diploma Course. Furthermore, Benaliza was invited by the University of Law to serve as an external panel member for their new undergraduate BSc (Hons) International Business Management Programme approval event. She also serves as an external examiner for the University of Law's postgraduate MSc programmes in management. Benaliza’s teaching and research interests encompass international strategic management, branding, foreign direct investment, mergers and acquisitions, strategic alliances and marketing communications.
Research
Research interests
- International Strategy
- Branding
- Foreign Direct Investment
- International Mergers and Acquisitions
- International Strategic Alliances
- Marketing Management
My teaching
- BSc Business Skills
- BSc Entrepreneurship and Business Planning
- BSc Fundamentals of Business Management
- BSc Business Decision Making
- BSc Comparative Country Studies
- BSc Marketing Strategy
- BSc International Business Strategy
- BSc Topics of International Business Management Assessment
- MSc E-Business Strategy
- MSc International Business Project
- MSc Dissertation Assessment
- MSc International Trade Assessment
My publications
Publications
Kuang Y Loo, Benaliza and Hackley, Chris. (2011) “The Role of Brand Communication in Establishing Asian High Fashion Brands in the West”, 7th Global Brand Conference for the Academy of Marketing Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, Oxford, April
Kuang Y Loo, Benaliza and Hackley, Chris. (2011) “I Love my Jimmy Choos: High Fashion Brand Internationalisation from South East Asia to Europe”, 1st Brand Camp, Brand Research Laboratory, University of Innsbruck, Obergurgl, March
Kuang Y Loo, Benaliza and Faulkner, David. (2008) “Is the Strategic Alliance an Effective Strategy for the High Fashion Companies to Compete Successfully in the International Markets?”, 15th Annual Conference on Multi-Organisational Partnership, Alliances and Networks (MOPAN), Suffolk University, Boston, January
Kuang Y Loo, Benaliza and Faulkner, David. (2008) “International Market-Entry Mode Selection of Eastern High Fashion Enterprises”, 8th European Academy of Management Conference (EURAM) on Managing Diversity, European Hope and Destiny, University of Ljubljana & Bled, Slovenia, May