Dr Farhana Sajjad

Teaching Fellow in Marketing and Retail Management
PhD, MSc., MBA, BSc. (Hon)
+44 (0)1483 682048
65 MS 03
Mondays 1100-1300, Wed 1200-1300. Please Email in advance to confirm

Academic and research departments

Department of Marketing and Retail Management.


University roles and responsibilities

  • Programme Director BSc. Business Management (Marketing Pathway)
  • Programme Director BSc. Business and Retail Management
  • Director International Business Communication and Marketing (Joint Programme)

    Affiliations and memberships

    Fellow of Higher education Academy
    Charted Institute of Marketing
    Affiliate Professional of CIM


    Postgraduate research supervision

    My publications


    Mehmi, M., Sajjad, F. and Ali, M. (2018) Next generation mobile marketing: How young customers react to GPS-enabled location based- mobile advertising. Proceedings of the 2018 Mediterranean conference of information systems held at Ionian University School of Informatics. Corfu, Greece.
    Sajjad. F. (2019) Antecedents of Shopper’s Technology Adoption in a Digital Retail Context. Proceedings of the 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece,
    Jaewon, C., Hong, J. L., Sajjad, F. and Lee, H. (2013) The influence of national culture on the attitude towards mobile recommender systems. Technological Forecasting & Social Change, 86. 65-79.
    Sajjad, F., Lee, H. Kamal, M., and Irani, Z. (2011) Research Note: Workflow Technology as an e-Participation Tool, Journal of Enterprise Information Management, 26 (2). 197-212
    Lee,H, Sajjad, F., Yafi, K. and Irani, Z. (2011) A workflow model to support location based participation to policy-making processes. Proceedings of the 2011 European conference of information systems held at Aalto University School of Economics. Helsinki, Aalto University