Dr. Farhana Sajjad joined the Marketing and Retail Management Group in January 2017.
Previously, Farhana worked as a Lecturer in Marketing at Brunel University. From 2010-2012 she worked as a research assistant on multi-million pound R&D projects funded by EU FP 7 ICT, surrounding themes such as Digital Government, Decision making, ubiquitous Policy making.
Her research interest falls within a multi-disciplinary research area particularly in marketing and IS (digital marketing, social media, technology adoption and diffusion, decision making).
Retail Buying and Merchandising
International Business Investigation/International Marketing Investigation
University roles and responsibilities
- Programme Director of MSc. Strategic Marketing
- Learning & Teaching Lead
- Director International Business Communication and Marketing (Joint Programme)
Affiliations and memberships
Postgraduate research supervision
Integrated Digital Marketing Communications
International Fashion Marketing and Luxury Branding