Dr Farhana Sajjad
Teaching Fellow in Marketing and Retail Management
PhD, MSc., MBA, BSc. (Hon)
Biography
Biography
Dr. Farhana Sajjad joined the Marketing and Retail Management Group in January 2017.
Previously, Farhana worked as a Lecturer in Marketing at Brunel University. From 2010-2012 she worked as a research assistant on multi-million pound R&D projects funded by EU FP 7 ICT, surrounding themes such as Digital Government, Decision making, ubiquitous Policy making.
Her research interest falls within a multi-disciplinary research area particularly in marketing and IS (digital marketing, social media, technology adoption and diffusion, decision making).
Research interests
Digital Marketing
E-Government
Decision making
Teaching
International Retailing
Retail Buying and Merchandising
Marketing Principles
International Business Investigation/International Marketing Investigation
University roles and responsibilities
- Programme Director BSc. Business Management (Marketing Pathway)
- Programme Director BSc. Business and Retail Management
- Director International Business Communication and Marketing (Joint Programme)
Affiliations and memberships
Fellow of Higher education Academy
FHEA
Charted Institute of Marketing
Affiliate Professional of CIM
Supervision
Postgraduate research supervision
My publications
Publications
Mehmi, M., Sajjad, F. and Ali, M. (2018) Next generation mobile marketing: How young customers react to GPS-enabled location based- mobile advertising. Proceedings of the 2018 Mediterranean conference of information systems held at Ionian University School of Informatics. Corfu, Greece.
Sajjad. F. (2019) Antecedents of Shopper’s Technology Adoption in a Digital Retail Context. Proceedings of the 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece,
Jaewon, C., Hong, J. L., Sajjad, F. and Lee, H. (2013) The influence of national culture on the attitude towards mobile recommender systems. Technological Forecasting & Social Change, 86. 65-79.
Sajjad, F., Lee, H. Kamal, M., and Irani, Z. (2011) Research Note: Workflow Technology as an e-Participation Tool, Journal of Enterprise Information Management, 26 (2). 197-212
Lee,H, Sajjad, F., Yafi, K. and Irani, Z. (2011) A workflow model to support location based participation to policy-making processes. Proceedings of the 2011 European conference of information systems held at Aalto University School of Economics. Helsinki, Aalto University