Dr Farhana Sajjad
About
Biography
Biography
Dr. Farhana Sajjad joined the Marketing and Retail Management Group in January 2017.
Previously, Farhana worked as a Lecturer in Marketing at Brunel University. From 2010-2012 she worked as a research assistant on multi-million pound R&D projects funded by EU FP 7 ICT, surrounding themes such as Digital Government, Decision making, ubiquitous Policy making.
Her research interest falls within a multi-disciplinary research area particularly in marketing and IS (digital marketing, social media, technology adoption and diffusion, decision making).
Research interests
Digital Marketing
E-Government
Decision making
Teaching
International Retailing
Retail Buying and Merchandising
Marketing Principles
International Business Investigation/International Marketing Investigation
University roles and responsibilities
- Programme Director of MSc. Strategic Marketing
- Learning & Teaching Lead
- Director International Business Communication and Marketing (Joint Programme)
Previous roles
Affiliations and memberships
Supervision
Postgraduate research supervision
Teaching
Channel Management
Integrated Digital Marketing Communications
International Fashion Marketing and Luxury Branding
Marketing Principles