Dr Farhana Sajjad

Senior Lecturer in Marketing and Retail Management/ Programme Director MSc. Strategic Marketing
PhD, MSc., MBA, BSc. (Hon)
+44 (0)1483 682048
65 MS 03
Mondays 1100-1300, Wed 1200-1300. Please Email in advance to confirm

Academic and research departments

Department of Marketing.


University roles and responsibilities

  • Programme Director of MSc. Strategic Marketing
  • Learning & Teaching Lead
  • Director International Business Communication and Marketing (Joint Programme)

    Previous roles

    01 March 2017 - 01 January 2022
    Programme Director BSc. Business and Retail Management
    01 February 2017 - 01 January 2022
    Programme Director BSc. Business Management Marketing
    01 January 2017 - 30 September 2019
    Accreditation Officer for Charted Institute of Marketing

    Affiliations and memberships

    Fellow of Higher education Academy
    Charted Institute of Marketing
    Affiliate Professional of CIM


    Postgraduate research supervision



    Mehmi, M., Sajjad, F. and Ali, M. (2018) Next generation mobile marketing: How young customers react to GPS-enabled location based- mobile advertising. Proceedings of the 2018 Mediterranean conference of information systems held at Ionian University School of Informatics. Corfu, Greece.
    Sajjad. F. (2019) Antecedents of Shopper’s Technology Adoption in a Digital Retail Context. Proceedings of the 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece,
    Jaewon, C., Hong, J. L., Sajjad, F. and Lee, H. (2013) The influence of national culture on the attitude towards mobile recommender systems. Technological Forecasting & Social Change, 86. 65-79.
    Sajjad, F., Lee, H. Kamal, M., and Irani, Z. (2011) Research Note: Workflow Technology as an e-Participation Tool, Journal of Enterprise Information Management, 26 (2). 197-212
    Lee,H, Sajjad, F., Yafi, K. and Irani, Z. (2011) A workflow model to support location based participation to policy-making processes. Proceedings of the 2011 European conference of information systems held at Aalto University School of Economics. Helsinki, Aalto University
    Sajjad. F. and Anninou. I (2022) A consumer achievement approach to shopper-facing technologies in retailing. Proceedings 28th International Conference on Recent Advances in Retailing and Consumer Science, July 23 – 26, 2022, Baveno, Italy
    Luai Jraisata, Mohannad Jreissatb , Farhana Sajjad, Luciano Batistad , Thaana Ghalia (2022) No Actor is an Island: The Role of Partnerships in Sustainable Value Chains. Jordan Journal of Mechanical and Industrial Engineering. Volume 16, Number 2, March. 2022