Graham Berridge

Dr Graham Berridge

Principal Teaching Fellow in Events
PhD; MA; BA (Hons); National Teaching Fellow



Dr. Graham Berridge is a Principal Teaching Fellow and is Head of the Department for Events in the School of Hospitality and Tourism. He has over 25 years’ experience teaching in Higher Education and of working on a range of events from community to international sports. He coordinates several local cycling events annually. He is also a certificated assessor for the A Greener Festival initiative. He is the author of the book Events Design and Experience and has published and presented extensively on the subject of events and experience. His current research interests are directed mainly by qualitative studies – notably an on-going experiential ethnography on participant experiences at long-distance ( sportive ) cycle events, and he has a number of active research projects on mobile methods for data capture (cycling), art and décor at the tour de France and the consumption and festivalisation of cycling.

He is a founder member of AEME and is a member of the Critical Event Studies group and the Event Design Research Centre. In 2008 he was awarded a Research in Teaching Excellence (RiTE) grant to research the practices of bidding and pitching for event contracts. Part of this research included a semester teaching at the University of Queensland, Brisbane. In 2010 he was awarded National Teaching Fellowship status as recognition for his excellence in teaching, learning and research for events. 

His research interests centre on deepening our understanding of the meanings and experiences people get from attending events, focussing on the design and analysis of those experiences. He has an ongoing interest in the impacts of events and with a specific interest in cycling. He has numerous published research papers in the events field dating back to 2000 and is the author of the textbook Events Design and Experience published by Elsevier. His PhD, awarded in 2015, is titled: Event Experiences: Design, Management and Impact. 


    Research collaborations

    • Leeds Metropolitan University
    • Sheffield Hallam University
    • Napier University
    • A Greener Festival


    • Fellow of the Higher Education Academy
    • Member of AEME; LSA


    In the media

    Fitter, faster and clad in lycra: the middle-aged men racing against stereotypes
    Academic Commentator
    The Guardian/Observer


    Research interests


    Postgraduate research supervision



    Ayeon Choi, Graham Berridge, Chulwon Kim (2020)The urban museum as a creative tourism attraction: London museum lates visitor motivation, In: Sustainability (Basel, Switzerland)12(22)9382 MDPI AG

    The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s “Museum Lates” programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in “Museum Lates” events. The characteristics of late events—extraordinary quality and evening-time atmosphere—produce different effects from those of current museum exhibitions held during regular operating hours. “Museum Lates” events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.

    GC Berridge (2014)The Gran Fondo and Sportive Experience: an Exploratory Look at Cyclists' Experiences and Professional Event Staging, In: Event Management: an international journal18(1)pp. 75-88 Cognizant Communication Corporation

    There has recently been a significant upsurge in popularity in cycling with not only increased participation evident but also new participants taking up cycling, especially in the UK, parts of Europe, US, and Australia. The branch of cycling that has witnessed the largest growth, in both numbers of events and participants, is the “gran fondo” or “sportive” cycle event. However, very little is known about either the organization of these events or the cultural experiences of cyclists participating in them. The focus of this article is to provide an exploratory narrative of the characteristics of a gran fondo or sportive, explored via a participant observation approach and interpreted through the use of experience theory. Drawing upon the exploratory stage of a larger “experiential ethnography” of cyclists at these types of events, the article presents observation findings from 12 event days to identify key characteristics of these events as experienced by participants. These are understood and contextualized within a discussion around the nature and concept of event experiences and related to the need for professional event organizers to identify experience components by applying models of experience within a management framework.

    Graham Berridge, Daryl May, Eliza Kitchen, Gavin Sullivan (2019)A Study of Spectator Emotions at the Tour de France, In: Event management23(6)pp. 753-771

    This article contributes to the canon of literature on spectator emotions by examining spectator emotions at a major hallmark event. Spectator experience emotions were surveyed via an online questionnaire resulting in 188 valid responses. This resulted in three groups of spectators being surveyed: 1) those who watched live from the roadside, 2) those watching via a spectator viewing hub, and 3) those watching on television. Variables tested were via PANAS scale emotions. They included the positive emotions of interested, excited, strong, enthusiastic, proud, alert, inspired, determined, attentive, and active. The negative emotions were distressed, upset, hostile, irritable, scared, nervous, afraid, guilty, ashamed, and jittery. There are also nine categories within the model, which are (1) attentive, (2) excited, (3) proud, (4) strong, (5) distressed, (6) angry, (7) fearful, (8) guilty, and (9) nervous. The highest positive value feelings of "interested, excited, and enthusiastic" occurred during the live action by those watching on the roadside. Negative feelings were more variable but a highest rating for "afraid" increased during the event, suggesting feelings of not wanting to miss anything (action). Further exploration of the emotions experienced before, during, and after an event is required in order to more fully understand the complexity of the factors. For those planning and staging cycling and similar multistage or multisite events the mapping (route) and layout of the active spectator and participant arena can be carefully constructed to provide potential emotional hot spots. Emotions vary across time and this appears to be related to mode and location of spectating. It implies that event organizers can utilize different "experiential components" within an event setting to create conditions that would be conducive to an optimal viewing environment.

    Caroline Westwood, Peter Schofield, Graham Berridge (2018)Agricultural shows: visitor motivation, experience and behavioural intention, In: International journal of event and festival management9(2)pp. 147-165 Emerald Publishing Limited


    Joanne Connell, Stephen J Page, GRAHAM CRAIG BERRIDGE (2020)Designing event experiences, In: The Routledge Handbook of Events Routledge

    "The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with the rapidly expanding domain of Event Studies. It brings together leading specialists from a range of disciplinary backgrounds, to provide state-of-the-art review on the evolution of the subject. The first edition was a landmark study which examined how event research had evolved and developed from a range of different social science subject areas and disciplines. The Handbook was the first critique of the extent to which the subject had developed into a major area of social science inquiry. This second edition has been fully updated to reflect crucial developments in the field and includes brand new sections on ever-important aspects of Event Studies such as; anthropology, hospitality, seasonality, knowledge management, accessibility, diversity and human rights, as well as new studies on 'the eventful city' and the benefits of events in older life. The book is divided in to four inter-related sections. Section one introduces and evaluates the concept of events. Section two critically reviews the relationship between events and other disciplines such as the contribution of Economics, Psychology and Geography to the critical discourse of Event Studies. Section three focuses on the business, operational and strategic management of events, while the final section crucially focuses on critical events as a new paradigm within the burgeoning literature on Events. It offers the reader a comprehensive and critical synthesis of this field, conveying the latest thinking associated with events research, edited by two of the leading scholars in the field. The text will provide an invaluable resource for all those with an interest in Events Studies, encouraging dialogue that will span across disciplinary boundaries and other areas of study. It is an essential guide for anyone interested in Events research"--