Graham joined the University in 2014 as a Senior Teaching Fellow in Events. He has been at the forefront of the emergence of event management in higher education since the late 1990s and developed one of the earliest full undergraduate events courses in 2000 at the University of West London. He is a founder member of the Association of Events Management Education (AEME) and the Event Design Research Centre. In 2008 he was awarded a Research in Teaching Excellence (RiTE) grant to research the practices of bidding and pitching for event contracts. Part of this research included a semester teaching at the University of Queensland, Brisbane. In 2010 he was awarded National Teaching Fellowship status as recognition for his excellence in teaching, learning and research for events.
His research interests centre on deepening our understanding of the meanings and experiences people get from attending events, focussing on the design and analysis of those experiences, their impacts and with a specific interest in cycling. He has numerous published research in the events field dating back to 2000 and is the author of the textbook Events Design and Experience published by Elsevier. He is currently completing his PhD by publication.
His background in events ranges from working in community festivals and galas through to national and international sports events. He was British Cycling Representative for Mountain Biking at the 1996 Atlanta Olympics and is still actively involved in running amateur cycle events.
- Experiential Ethnography
- Event Experiences
- Event Design
- Cycling and society
- Leeds Metropolitan University
- Sheffield Hallam University
- Fellow of the Higher Education Academy
- Member of AEME; LSA