Dr Hakseung Shin
Biography
Dr. Hakseung Shin joined the Hospitality Department in 2020 as a Lecturer. He received his BA and MS in Tourism Management from the Hanyang University in 2012 and 2015. He completed his doctoral degree in Business Administration from the Virginia Polytechnic Institute and State University in 2020. His research is focused on hospitality and tourism management and marketing strategies associated with service innovation, technology implementation, customer engagement, and value co-creation. He has received several awards for his research works, such as Best Paper Award at the 88th TOSOK international conference in South Korea, Outstanding Doctoral Student Award at the Virginia Tech, Doctoral Student Research Award at the Pamplin College of Business of the Virginia Tech, and Michel D. Olsen Memorial Graduate Fellowship at the Howard Feiertag Department of Hospitality and Tourism Management of Virginia Tech.
University roles and responsibilities
- University Ethics Committee Member
In the media
Research
Research interests
Tourism and hospitality innovation
- Technology innovation
- Open innovation
- Innovation for sustainability
- Managerial adoption of innovation
- New normal in hospitality and tourism after COVID-19
Customer value co-creation process
- Customer engagement
- Customer knowledge acquisition and exploitation
Research methods
- Quantitative data analysis
- Qualitative approach
- Experimental design
- Mixed method design
- Bibliometric critical review
Supervision
Postgraduate research supervision
- Brana Jianu (Co-Supervisor). Topic: Automation & Sustainability in Hospitality.
My teaching
MAN2149 Consumer Behavior
MAN2130 Technology Media and Data
MAN3141 Strategic Brand Management
My publications
Highlights
Shin, H. S., Sharma, A., Nicolau, J. L., & Kang, J. H. (2021). The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic. Tourism Management, 85, 104322. https://doi.org/10.1016/j.tourman.2021.104322
Sharma, A., Shin, H. S., Santa-María, M. J., & Nicolau, J. L. (2021). Hotels’ COVID-19 Innovation and Performance. Annals of Tourism Research. 103180. https://doi.org/10.1016/j.annals.2021.103180
Shin, H. S., & Kang, J. H. (2020). Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness. International Journal of Hospitality Management, 91, 102664. https://doi.org/10.1016/j.ijhm.2020.102664
Shin, H. S., Perdue, R. R., & Pandelaere, M. (2020). Managing customer reviews for value co-creation: An empowerment theory perspective. Journal of Travel Research, 59(5), 792-810. https://doi.org/10.1177/0047287519867138
Shin, H. S., Perdue, R. R., & Kang, J. H. (2019). Front desk technology innovation in hotels: A managerial perspective. Tourism Management, 74, 310-318. https://doi.org/10.1016/j.tourman.2019.04.004
Shin, H. S., & Perdue, R. R. (2019). Self-Service Technology Research: a bibliometric co-citation visualization analysis. International Journal of Hospitality Management, 80, 101-112. https://doi.org/10.1016/j.ijhm.2019.01.012
Shin, H. S., Lee, H., & Perdue, R. R. (2018). The congruity effects of commercial brand sponsorship in a regional event. Tourism Management, 67, 168-179. https://doi.org/10.1016/j.tourman.2018.01.016