My research project
Evaluation of Social and Environmental impacts of a Sustainable Tourism Intervention
My PhD is part of a cross-border Interreg EU funded project called EXPERIENCE. The project aims to reduce seasonality across the French-English Channel region through the introduction of sustainable, experiential tourism activities designed for the winter season. Building upon the growing trend in experiential tourism based on regional uniqueness, the project aims to identify and enhance each region’s cultural and natural assets in order to attract more visitors during off-peak season. An essential goal of the strategy however is to ensure a sustainable growth in winter tourism numbers without jeopardising the eco-systems and quality of life of the host communities. This €23.5m project will develop and test the strategy across six pilot regions: Brittany, Pas-de-Calais, Compiègne, Norfolk, Kent and Cornwall. My role as a researcher on this project is to conduct an evaluation of the social and environmental impacts to ensure the project creates long-lasting benefits in the host communities.