I am a marketing strategist with extensive experience of helping organisations be more market-driven through the practical execution of well formulated strategic marketing plans. My consulting has focused on Marketing Strategy formulation, Brand Strategy, Start-Ups and the OGSM Strategic Planning framework. Consulting clients included Harry’s Shave-care, O2, Learnosity and Zelfio:Self-Development App.
For 17 years - until 2016 - I worked in Industry with both Procter & Gamble and Amer Sports with responsibility for brands including Gillette, Salomon, Mavic, Arc’teryx, Wilson, Pampers & Fairy Liquid.
Prior to joining the school as Associate Lecturer of Marketing I was an Adjunct Lecturer at the UCD Graduate Business School where I lectured in Marketing Strategy, Brand Strategy, Retailing & Shopper Marketing. There I received high scores for teaching, particularly amongst CEMS international students.
I am Irish, have spent most of my career in Switzerland and now live up-river from London. My wife also works in Marketing which makes supper time conversations about advertising campaigns and value propositions common, something my two children strenuously object to.
Areas of specialism
University roles and responsibilities
- Lecturer of Marketing
Marketing Communications (MAN2094)
Sustainability Marketing (MANM544)
Marketing in the Digital Environment (MAN3089)
International Retailing (MANM139)