Mick O'Conchuir

I am a marketing strategist with extensive experience of helping organisations be more market-driven through the practical execution of well formulated strategic marketing plans.  My consulting (www.StrategyOnepager.com) has focused on Marketing Strategy formulation, Brand Strategy, Start-Ups and the OGSM Strategic Planning framework. Consulting clients included Harry’s Shave-care, O2, Learnosity and Zelfio:Self-Development App.

For 17 years - until 2016 - I worked in Industry with both Procter & Gamble and Amer Sports with responsibility for brands including Gillette, Salomon, Mavic, Arc’teryx, Wilson, Pampers & Fairy Liquid.   

Prior to joining the school as Associate Lecturer of Marketing I was an Adjunct Lecturer at the UCD Graduate Business School where I lectured in Marketing Strategy, Brand Strategy, Retailing & Shopper Marketing.  There I received high scores for teaching, particularly amongst CEMS international students.

I am Irish, have spent most of my career in Switzerland and now live up-river from London.  My wife also works in Marketing which makes supper time conversations about advertising campaigns and value propositions common, something my two children strenuously object to.