Dr Niels Frederik Lund


Teaching Fellow in Events and Digital Marketing
Wednesday 11 - 12 and Thursday 2 - 4.

Academic and research departments

School of Hospitality and Tourism Management.

Biography

Research

Research interests

Research projects

My teaching

Courses I teach on

Undergraduate

My publications

Highlights

Lund, N.F, Cohen, S. A, & Scarles, C. (2018) “The power of social media storytelling in destination branding”, Journal of Destination Marketing & Management, 8, pp. 271 – 280.

Publications

Lund N (2012) The Application of the Hollywood Storytelling Formula to Destination Marketing, The Destination Branding & Marketing IV Conference proceedings pp. 199-209

Additional publications