DICE: Data to improve the customer experience

DICE is aimed at developing the technology which will enable rail travellers to enjoy a personalised experience while preserving their privacy.

Start date

October 2016

End date

September 2019

Project website



A key objective of the project is to design Consumer- Oriented Data Provenance (CODP), which will both enable users to track how their data is being used and empower them by providing a contract validation service – giving them reassurance that a contract signed to give access to their data is being honoured.

The project also aims to provide data privacy while data is being aggregated and disseminated between different rail industry partners.

Funding amount





  • Royal Holloway University of London
  • University of Loughborough
  • University of Southampton.

Explore the DICE website