Research courses

Throughout your PhD, you will be supported by an team of supervisors carrying out cutting-edge research in a range of topics including competitiveness in the visitor economy, digital visitor economy, and sustainability and wellbeing in the visitor economy. You will also have several mentoring and teaching opportunities, joining close to 50 PhD students, in one of the largest hospitality and tourism communities in the world.

What we are researching

Competitiveness in the visitor economy

  • Competitiveness at firm and destination levels
  • Modelling and forecasting the visitor economy
  • Equality and diversity in employment
  • Labour markets, productivity, career mobilities, skills, flexible employment and entrepreneurial migration
  • Advances in destination branding, innovation, revenue management, and visitor experience and satisfaction
  • Risk and disaster impacts

Sustainability and wellbeing in the visitor economy

  • Sustainability evidence-based policy making
  • Industry’s acceptance of responsibility for sustainable development
  • Sustainable development and entrepreneurship
  • Sustainable and efficient transportation
  • Sustainability marketing, product design and communication

Digital visitor economy

  • Digital transformation
  • New media and consumer behaviour,
  • New business models
  • Disruptive innovation, transformation in business operations and performance
  • Smart systems including artificial intelligence and robotics, sensors andthe internet of things
  • Data science including biometric research, data analytics and pattern recognition in big data

Studentships

Economic evaluation: experiential tourism to extend the visitor season in the French-English channel

Funding information:
The amount allocated for this scholarship is £14,500 per year, plus all travel and data collection expenses are covered by the project.

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