BSc (Hons) — 2026 entry International Hospitality Management

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

This module offers an integrated approach to understanding the critical aspects of destination management and development. It provides a thorough analysis of the intricate relationship between policy and strategic planning and destination management, emphasising the role of coherent policies and stakeholder relationships in achieving sustainable tourism development. It explores the collaborative dynamics between the public and private sectors, highlighting the importance of developing policies that cater to the needs of diverse stakeholders while setting clear planning objectives to foster destination development. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management and development. It seeks to examine the essential components of destination management, including stakeholders and partnerships, governance structures, tourism and sustainable development goals, regenerative tourism, and smart tourist systems in destination management and development. Students are provided with the opportunity to apply theories of destination management and development to practice, as the incorporation of real-world national and international case studies represents a key component of this module.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This module examines large public events and hospitality in situ. It involves taking students around an events and hospitality space and examining it in detail over a number of days. This field experience of a live events and hospitality space allows the student to experience different events, hospitality and their distinct spaces; to compare and contrast events and hospitality cross-culturally; to develop a detailed understanding of the strategies and operations that intersect with the city and the public space; how event and hospitality managers and organisers, stakeholders, and city authorities attempt to broker the relationship between events, urban environments, public spaces, communities and the strategic ambitions of the city. How is the event established, leveraged, made impactful, socially inclusive, sustainable, a mechanism for peace-building. And, crucially, what are the problems, obstacles and objections in place thwarting the development of eventful spaces.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

This course provides an opportunity for students following a Business Management HRM pathway, to acquire an understanding of the essential legal principles of Employment Law which regulate and underpin commerce and industry, with particular emphasis on the general awareness of the law necessary for those holding management positions.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and  practices and their application within tourism, hospitality and events context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

Digital Events Management aims to increase student knowledge and understanding of Digital Event Operations, through the project management of an event. The module will focus on key project management tools and digital resources, and a range of possible interventions will be discussed.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and practices and their application within tourism, hospitality, events and aviation context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.

The module will cover the complete financial cycle of hotel investment analysis including development, lending; operations, investment analysis, renovation decisions, acquisition and disposition. Hotel valuation principles and procedures are explored with emphasis on the replacement cost, sales comparison, and income capitalization approaches. As well, the role and function of the asset manager is discussed with emphasis on investment underwriting, portfolio management, operations analysis, market strategy, management contracts, franchises, strategic investment analysis and the property management team

The Dissertation module involves students in an original research project. It provides students an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect data and contribute to problem solving in relevant management contexts. Emphasis will be placed on the process of scientific research. Students will develop skills on how to plan, carry out, and communicate research work as well as knowledge of theoretical and practical specialisation within relevant subject areas.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.  

Hospitality, tourism and events businesses and organizations operate in a complex marketing environment. Whilst the future of brands and branding are the subject of intense debate in an age of accelerating disruption and digital revolution, the branding of hospitality, tourism and events products, places and services remains a crucial 'promise of an experience'. This module requires the student to adopt a consultant’s mind-set and develop a strategy for an event, hospitality, or tourism brand. The module aims to develop students’ abilities to critically explore and evaluate the key principles and characteristics of brand management. It aims to discuss the essential components of brand management, including market analysis, brand auditing, and brand evaluation. Students are provided with the opportunity to apply brand management theories to practice as the development of a feasible and credible brand strategy represents a key component of this module.

This Industry Readiness & Professional Development module represents the final stage in the professional development journey for undergraduate students in the School of Hospitality and Tourism Management. This module provides a unique opportunity for students to work in close partnership with an experienced industry mentor, applying their academic knowledge to a real-world business context. Each student is assigned a live project, shaped and supervised by their mentor, which reflects a current challenge or strategic priority within a hospitality, tourism, or events organisation. Through this experience, students gain valuable insights into industry practice, enhance their commercial awareness, and develop the confidence and competencies needed for graduate-level employment. The mentoring relationship is at the heart of this module, offering structured guidance, sector-specific feedback, and opportunities for meaningful reflection and career planning. In addition to technical and analytical skill development, students refine their communication, leadership, and problem-solving abilities¿ensuring they graduate not only with academic achievement, but with practical experience and professional impact.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. This module’s content and outcomes build solidly upon all previous undergraduate business-related courses, as well as any accumulated business experience. It doesn’t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

This module uses some of the largest public events in the world - the carnival and the festival - to elucidate the role and impact of the creative industries in society. Latitude, Glastonbury, Woodstock, Burning Man, Nottinghill Carnival, St Patrick's Day parades: how do these international events differ? How are they managed and what issues do they portray? Heritage, Authenticity, Escapism? What are their similarities, successes and failures? How do the promoters and organisers in the creative industries campaign, co-opt and sustain their practice? This module will give theoretical and hands-on industry and digital experience to students working in this critical nexus.

In today's fast-evolving global landscape, resilience hinges on our ability to comprehend how future scenarios impact our perceptions and actions—a skill known as futures literacy. This module delves into strategic foresight, a structured method for exploring and understanding potential futures to forge common visions and inform current decisions. With a special focus on the visitor economy, students will investigate how artificial intelligence (AI) can amplify our strategic foresight skills. Students will discover how AI aids in boosting creativity and imagination, thereby empowering individuals, businesses, organisations, and governments to better anticipate, adapt, and innovate in response to changes, supporting decision-makers in plotting a future direction and forging pathways for sustainability transitions. This module combines theoretical knowledge with practical applications, ensuring that students are well-equipped to leverage AI in their future careers to enhance strategic foresight and decision-making capabilities.

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

This module offers an integrated approach to understanding the critical aspects of destination management and development. It provides a thorough analysis of the intricate relationship between policy and strategic planning and destination management, emphasising the role of coherent policies and stakeholder relationships in achieving sustainable tourism development. It explores the collaborative dynamics between the public and private sectors, highlighting the importance of developing policies that cater to the needs of diverse stakeholders while setting clear planning objectives to foster destination development. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management and development. It seeks to examine the essential components of destination management, including stakeholders and partnerships, governance structures, tourism and sustainable development goals, regenerative tourism, and smart tourist systems in destination management and development. Students are provided with the opportunity to apply theories of destination management and development to practice, as the incorporation of real-world national and international case studies represents a key component of this module.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This module examines large public events and hospitality in situ. It involves taking students around an events and hospitality space and examining it in detail over a number of days. This field experience of a live events and hospitality space allows the student to experience different events, hospitality and their distinct spaces; to compare and contrast events and hospitality cross-culturally; to develop a detailed understanding of the strategies and operations that intersect with the city and the public space; how event and hospitality managers and organisers, stakeholders, and city authorities attempt to broker the relationship between events, urban environments, public spaces, communities and the strategic ambitions of the city. How is the event established, leveraged, made impactful, socially inclusive, sustainable, a mechanism for peace-building. And, crucially, what are the problems, obstacles and objections in place thwarting the development of eventful spaces.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

This course provides an opportunity for students following a Business Management HRM pathway, to acquire an understanding of the essential legal principles of Employment Law which regulate and underpin commerce and industry, with particular emphasis on the general awareness of the law necessary for those holding management positions.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and  practices and their application within tourism, hospitality and events context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

Digital Events Management aims to increase student knowledge and understanding of Digital Event Operations, through the project management of an event. The module will focus on key project management tools and digital resources, and a range of possible interventions will be discussed.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and practices and their application within tourism, hospitality, events and aviation context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.

The module will cover the complete financial cycle of hotel investment analysis including development, lending; operations, investment analysis, renovation decisions, acquisition and disposition. Hotel valuation principles and procedures are explored with emphasis on the replacement cost, sales comparison, and income capitalization approaches. As well, the role and function of the asset manager is discussed with emphasis on investment underwriting, portfolio management, operations analysis, market strategy, management contracts, franchises, strategic investment analysis and the property management team

The Dissertation module involves students in an original research project. It provides students an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect data and contribute to problem solving in relevant management contexts. Emphasis will be placed on the process of scientific research. Students will develop skills on how to plan, carry out, and communicate research work as well as knowledge of theoretical and practical specialisation within relevant subject areas.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.  

Hospitality, tourism and events businesses and organizations operate in a complex marketing environment. Whilst the future of brands and branding are the subject of intense debate in an age of accelerating disruption and digital revolution, the branding of hospitality, tourism and events products, places and services remains a crucial 'promise of an experience'. This module requires the student to adopt a consultant’s mind-set and develop a strategy for an event, hospitality, or tourism brand. The module aims to develop students’ abilities to critically explore and evaluate the key principles and characteristics of brand management. It aims to discuss the essential components of brand management, including market analysis, brand auditing, and brand evaluation. Students are provided with the opportunity to apply brand management theories to practice as the development of a feasible and credible brand strategy represents a key component of this module.

This Industry Readiness & Professional Development module represents the final stage in the professional development journey for undergraduate students in the School of Hospitality and Tourism Management. This module provides a unique opportunity for students to work in close partnership with an experienced industry mentor, applying their academic knowledge to a real-world business context. Each student is assigned a live project, shaped and supervised by their mentor, which reflects a current challenge or strategic priority within a hospitality, tourism, or events organisation. Through this experience, students gain valuable insights into industry practice, enhance their commercial awareness, and develop the confidence and competencies needed for graduate-level employment. The mentoring relationship is at the heart of this module, offering structured guidance, sector-specific feedback, and opportunities for meaningful reflection and career planning. In addition to technical and analytical skill development, students refine their communication, leadership, and problem-solving abilities¿ensuring they graduate not only with academic achievement, but with practical experience and professional impact.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. This module’s content and outcomes build solidly upon all previous undergraduate business-related courses, as well as any accumulated business experience. It doesn’t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

This module uses some of the largest public events in the world - the carnival and the festival - to elucidate the role and impact of the creative industries in society. Latitude, Glastonbury, Woodstock, Burning Man, Nottinghill Carnival, St Patrick's Day parades: how do these international events differ? How are they managed and what issues do they portray? Heritage, Authenticity, Escapism? What are their similarities, successes and failures? How do the promoters and organisers in the creative industries campaign, co-opt and sustain their practice? This module will give theoretical and hands-on industry and digital experience to students working in this critical nexus.

In today's fast-evolving global landscape, resilience hinges on our ability to comprehend how future scenarios impact our perceptions and actions—a skill known as futures literacy. This module delves into strategic foresight, a structured method for exploring and understanding potential futures to forge common visions and inform current decisions. With a special focus on the visitor economy, students will investigate how artificial intelligence (AI) can amplify our strategic foresight skills. Students will discover how AI aids in boosting creativity and imagination, thereby empowering individuals, businesses, organisations, and governments to better anticipate, adapt, and innovate in response to changes, supporting decision-makers in plotting a future direction and forging pathways for sustainability transitions. This module combines theoretical knowledge with practical applications, ensuring that students are well-equipped to leverage AI in their future careers to enhance strategic foresight and decision-making capabilities.