BSc (Hons) — 2026 entry International Hospitality and Tourism Management

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module offers an integrated approach to understanding the critical aspects of destination management and development. It provides a thorough analysis of the intricate relationship between policy and strategic planning and destination management, emphasising the role of coherent policies and stakeholder relationships in achieving sustainable tourism development. It explores the collaborative dynamics between the public and private sectors, highlighting the importance of developing policies that cater to the needs of diverse stakeholders while setting clear planning objectives to foster destination development. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management and development. It seeks to examine the essential components of destination management, including stakeholders and partnerships, governance structures, tourism and sustainable development goals, regenerative tourism, and smart tourist systems in destination management and development. Students are provided with the opportunity to apply theories of destination management and development to practice, as the incorporation of real-world national and international case studies represents a key component of this module.

The module is centred on an international field trip with the objective to provide the opportunity for students to experience first hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

Digital Events Management aims to increase student knowledge and understanding of Digital Event Operations, through the project management of an event. The module will focus on key project management tools and digital resources, and a range of possible interventions will be discussed.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and  practices and their application within tourism, hospitality and events context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module attempts to critically apply the principles of economics in the business of leisure and tourism. The module provides students with opportunities to develop their understanding of key aspects of economics and quantitative economic analysis skills applicable to the leisure and tourism industry.

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

This module aims to develop students' ability to explore and evaluate concepts and applications of strategy and innovation in tourism management and operations. It aims to explore strategic innovation as a dimension of the overall strategic management of a firm/destination where innovation is embedded in comprehensive attempts to maintain competitiveness. It is designed to explore real world case studies of innovation as a strategic approach applied by organisations and policymakers at global, national and destination levels and at different managerial and strategic climates. The module will equip students with the critical skills to evaluate the successful/unsuccessful implementation of tourism strategy and innovation.

The Dissertation module involves students in an original research project. It provides students an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect data and contribute to problem solving in relevant management contexts. Emphasis will be placed on the process of scientific research. Students will develop skills on how to plan, carry out, and communicate research work as well as knowledge of theoretical and practical specialisation within relevant subject areas.

This module represents the final stage in the employability and professional development journey within the School of Hospitality and Tourism Management's undergraduate programmes. It is designed to equip students with the skills, confidence, and professional insight required to transition successfully into graduate employment.Students will engage in a structured, real-world learning experience through a dedicated partnership with an industry professional. work on a live industry-based project in conjunction with industry personnel. This collaboration will expose students to current industry practices and challenges, allowing them to apply academic learning in a practical, business-focused environment.The project will require students to explore a real organisational issue, develop analytical and technical competencies (including proficiency in Microsoft Office applications, data analytics, strategy development etc), and deliver actionable recommendations. The student¿s professional growth is the aim, contributing to their industry awareness, communication skills, and strategic thinking.This hands-on experience serves as a capstone for students¿ employability development, strengthening their readiness for the dynamic demands of the hospitality, tourism, and events sectors.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.  

The module will cover the complete financial cycle of hotel investment analysis including development, lending; operations, investment analysis, renovation decisions, acquisition and disposition. Hotel valuation principles and procedures are explored with emphasis on the replacement cost, sales comparison, and income capitalization approaches. As well, the role and function of the asset manager is discussed with emphasis on investment underwriting, portfolio management, operations analysis, market strategy, management contracts, franchises, strategic investment analysis and the property management team

This module provides final year students with the opportunity to look in depth at the development of the restaurant industry drawing on current and historical operations and track their development from single unit to international chain. From a programme perspective it provides an opportunity to specialise in the consideration and appreciation of the complexity of food and beverage operations.

Hospitality, tourism and events businesses and organizations operate in a complex marketing environment. Whilst the future of brands and branding are the subject of intense debate in an age of accelerating disruption and digital revolution, the branding of hospitality, tourism and events products, places and services remains a crucial 'promise of an experience'. This module requires the student to adopt a consultant’s mind-set and develop a strategy for an event, hospitality, or tourism brand. The module aims to develop students’ abilities to critically explore and evaluate the key principles and characteristics of brand management. It aims to discuss the essential components of brand management, including market analysis, brand auditing, and brand evaluation. Students are provided with the opportunity to apply brand management theories to practice as the development of a feasible and credible brand strategy represents a key component of this module.

This module provides a synthesis of employability in operations management, with a particular focus on key current innovations, through the introduction of concepts and frameworks drawn from the operations management and hospitality operations literature. It aims to enhance and develop students abilities to draw on theoretical knowledge and innovative approaches within industry to addressing current challenges within international hospitality operations. By exploring key concerns for senior operations managers, the module seeks to provide students an understanding of current challenges around digital and cultural influences as well as sustainability concerns that impact the design and delivery of international hospitality operations.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. This module’s content and outcomes build solidly upon undergraduate business-related courses from level 4 and 5, as well as any accumulated business experience. It doesn’t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

Destination management organizations (DMOs) and convention bureaux operate in a complex environment. They need to act as change agents and embrace social responsibility, sustainability, and stewardship. Destination management must be understood as building and sustaining partnerships between society, businesses, and governments, which makes destination management a highly complex area of study. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management. It aims to explore the essential components of destination management, including stakeholders and partnerships, governance structures, leadership, event strategies, sense of place, and performance evaluation. Students are provided with the opportunity to apply destination management theories to practice as the incorporation of real-world national and international cases represents a key component of this module.

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module offers an integrated approach to understanding the critical aspects of destination management and development. It provides a thorough analysis of the intricate relationship between policy and strategic planning and destination management, emphasising the role of coherent policies and stakeholder relationships in achieving sustainable tourism development. It explores the collaborative dynamics between the public and private sectors, highlighting the importance of developing policies that cater to the needs of diverse stakeholders while setting clear planning objectives to foster destination development. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management and development. It seeks to examine the essential components of destination management, including stakeholders and partnerships, governance structures, tourism and sustainable development goals, regenerative tourism, and smart tourist systems in destination management and development. Students are provided with the opportunity to apply theories of destination management and development to practice, as the incorporation of real-world national and international case studies represents a key component of this module.

The module is centred on an international field trip with the objective to provide the opportunity for students to experience first hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

Digital Events Management aims to increase student knowledge and understanding of Digital Event Operations, through the project management of an event. The module will focus on key project management tools and digital resources, and a range of possible interventions will be discussed.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and  practices and their application within tourism, hospitality and events context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module attempts to critically apply the principles of economics in the business of leisure and tourism. The module provides students with opportunities to develop their understanding of key aspects of economics and quantitative economic analysis skills applicable to the leisure and tourism industry.

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

This module aims to develop students' ability to explore and evaluate concepts and applications of strategy and innovation in tourism management and operations. It aims to explore strategic innovation as a dimension of the overall strategic management of a firm/destination where innovation is embedded in comprehensive attempts to maintain competitiveness. It is designed to explore real world case studies of innovation as a strategic approach applied by organisations and policymakers at global, national and destination levels and at different managerial and strategic climates. The module will equip students with the critical skills to evaluate the successful/unsuccessful implementation of tourism strategy and innovation.

The Dissertation module involves students in an original research project. It provides students an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect data and contribute to problem solving in relevant management contexts. Emphasis will be placed on the process of scientific research. Students will develop skills on how to plan, carry out, and communicate research work as well as knowledge of theoretical and practical specialisation within relevant subject areas.

This module represents the final stage in the employability and professional development journey within the School of Hospitality and Tourism Management's undergraduate programmes. It is designed to equip students with the skills, confidence, and professional insight required to transition successfully into graduate employment.Students will engage in a structured, real-world learning experience through a dedicated partnership with an industry professional. work on a live industry-based project in conjunction with industry personnel. This collaboration will expose students to current industry practices and challenges, allowing them to apply academic learning in a practical, business-focused environment.The project will require students to explore a real organisational issue, develop analytical and technical competencies (including proficiency in Microsoft Office applications, data analytics, strategy development etc), and deliver actionable recommendations. The student¿s professional growth is the aim, contributing to their industry awareness, communication skills, and strategic thinking.This hands-on experience serves as a capstone for students¿ employability development, strengthening their readiness for the dynamic demands of the hospitality, tourism, and events sectors.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.  

The module will cover the complete financial cycle of hotel investment analysis including development, lending; operations, investment analysis, renovation decisions, acquisition and disposition. Hotel valuation principles and procedures are explored with emphasis on the replacement cost, sales comparison, and income capitalization approaches. As well, the role and function of the asset manager is discussed with emphasis on investment underwriting, portfolio management, operations analysis, market strategy, management contracts, franchises, strategic investment analysis and the property management team

This module provides final year students with the opportunity to look in depth at the development of the restaurant industry drawing on current and historical operations and track their development from single unit to international chain. From a programme perspective it provides an opportunity to specialise in the consideration and appreciation of the complexity of food and beverage operations.

Hospitality, tourism and events businesses and organizations operate in a complex marketing environment. Whilst the future of brands and branding are the subject of intense debate in an age of accelerating disruption and digital revolution, the branding of hospitality, tourism and events products, places and services remains a crucial 'promise of an experience'. This module requires the student to adopt a consultant’s mind-set and develop a strategy for an event, hospitality, or tourism brand. The module aims to develop students’ abilities to critically explore and evaluate the key principles and characteristics of brand management. It aims to discuss the essential components of brand management, including market analysis, brand auditing, and brand evaluation. Students are provided with the opportunity to apply brand management theories to practice as the development of a feasible and credible brand strategy represents a key component of this module.

This module provides a synthesis of employability in operations management, with a particular focus on key current innovations, through the introduction of concepts and frameworks drawn from the operations management and hospitality operations literature. It aims to enhance and develop students abilities to draw on theoretical knowledge and innovative approaches within industry to addressing current challenges within international hospitality operations. By exploring key concerns for senior operations managers, the module seeks to provide students an understanding of current challenges around digital and cultural influences as well as sustainability concerns that impact the design and delivery of international hospitality operations.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. This module’s content and outcomes build solidly upon undergraduate business-related courses from level 4 and 5, as well as any accumulated business experience. It doesn’t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

Destination management organizations (DMOs) and convention bureaux operate in a complex environment. They need to act as change agents and embrace social responsibility, sustainability, and stewardship. Destination management must be understood as building and sustaining partnerships between society, businesses, and governments, which makes destination management a highly complex area of study. This module aims to develop students' ability to critically explore and evaluate the key principles and characteristics of destination management. It aims to explore the essential components of destination management, including stakeholders and partnerships, governance structures, leadership, event strategies, sense of place, and performance evaluation. Students are provided with the opportunity to apply destination management theories to practice as the incorporation of real-world national and international cases represents a key component of this module.