
Bert Smit
Academic and research departments
Faculty of Arts and Social Sciences, School of Hospitality and Tourism Management.About
My research project
Engineering Transformation ExperiencesBert Smit is a Principal Lecturer at Breda University of Applied Sciences next to pursuing his PhD at Surrey. He specializes in designing and design evaluation of customer experiences with a focus on the development of new methodologies. In his work he combines insights from social science with methodology from design science. His methodologies have been applied and adopted in a wide range of contexts including hotels, zoo’s, tourist destinations, hospitals and offices. Bert publishes in academic journals and professional magazines, but also contributes to text books and speaks at conferences.
Supervisors
Bert Smit is a Principal Lecturer at Breda University of Applied Sciences next to pursuing his PhD at Surrey. He specializes in designing and design evaluation of customer experiences with a focus on the development of new methodologies. In his work he combines insights from social science with methodology from design science. His methodologies have been applied and adopted in a wide range of contexts including hotels, zoo’s, tourist destinations, hospitals and offices. Bert publishes in academic journals and professional magazines, but also contributes to text books and speaks at conferences.