Engineering Transformation Experiences

Bert Smit is a Principal Lecturer at Breda University of Applied Sciences next to pursuing his PhD at Surrey. He specializes in designing and design evaluation of customer experiences with a focus on the development of new methodologies. In his work he combines insights from social science with methodology from design science. His methodologies have been applied and adopted in a wide range of contexts including hotels, zoo’s, tourist destinations, hospitals and offices. Bert publishes in academic journals and professional magazines, but also contributes to text books and speaks at conferences.

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