Dr Hyeyoun Park
Academic and research departmentsFaculty of Arts and Social Sciences, Department of Strategy and International Business.
Dr Hyeyoun Park is a Lecturer (Assistant Professor) at Surrey Business School. Her research focuses on international strategy, innovation, and emerging markets. Prior to joining Surrey, she worked for the Korea Institute for International Economic Policy and the Korean National Commission for UNESCO. She received her PhD from Korea University Business School (an AACSB- and EQUIS-accredited institution and a CEMS alliance partner) and completed her Master at City, University of London Business School (formally Cass) (an AACSB-, EQUIS-, and AMBA- accredited institution).
University roles and responsibilities
- Early Career Researcher (ECR) Representative for Faculty of Arts and Social Sciences (FASS) Research and Innovation Committee (RIC)
Postgraduate research supervision
Welcomes prospective Ph.D. students who have research interests in the IB strategy areas. If you would like to explore a wide range of exciting topics (e.g., emerging markets, innovation, and sustainability), please get in touch with me or Tao for more details!
Current supervision in the Ph.D. program:
Teaching MSc, BSs, and PhD students on the following topics:
International Business Management
MANM452 - Global Project (MSc) (Module leader)
MANM372 - International Business Project (MSc) (Module leader)
MAND040 - Contemporary Topics: Strategy and International Business (PhDs)
Outstanding Teaching Award (International Business), Korea University, 2017
Outstanding Teaching Award (Strategic Management), Korea University, 2016
This research proposes a strategic human capital alignment framework to examine whether the alignment between subsidiary strategy (i.e., exportoriented vs local market-oriented strategy) and human capital (i.e., parent firm vs local-specific human capital) is positively related to subsidiary performance in multinational enterprises (MNEs). We further explore two important exogenous (i.e., foreign exchange rate change) and endogenous (i.e., MNE international experience) boundary conditions, since they may adjust the positive effect of strategic human capital alignment on performance. The analysis, based on 5604 subsidiary observations of 423 MNEs from 1990 to 2012, confirms the positive synergic effect of aligning subsidiary strategy and human capital and shows the moderating effects of foreign exchange rate change and MNE international experience. By presenting the importance of subsidiary strategy – global staffing alignment and the roles of external economic environments and internal organizational capabilities as boundary conditions, the strategic human capital alignment framework suggests that what makes human capital valuable for the firm is its alignment with strategic orientation. Thus managers should carefully deploy the appropriate type of human capital to fulfill the requisite organizational strategy and take into account changing external and internal contextual conditions in applying the framework.
We examine how subsidiaries can implement business expansion successfully to capitalize on growth potentials. Building on our baseline hypothesis, which examines the effect of the extent of business expansion on subsidiary divestment, we also identify the boundary condition of the tendency of subsidiary’s learning behavior in foreign expansion. Specifically, we argue that subsidiaries that expand multiple businesses through competence-creating learning behaviors are more likely to be divested due to increasing complexity. We further suggest a remedial condition to offer a viable approach to implement business expansion through competence-creating learning successfully. Based on a sample of 6,040 foreign subsidiaries operating over 14 years, we show that affiliates are more likely to expand into unfamiliar business domains successfully if they have operated a wider scope of business domains.