Ikram Nur Muharam
About
My research project
Blockchain-based Sharing EconomyThis study aims to construct the potential use of blockchain technology in the sharing economy. The objectives are as follows: (i) Conducting a systematic literature review and exploring potential socio-economic impacts; (ii) Establishing the construct of blockchain-based sharing economy and measuring its influence on consumer behaviour; (iii) Developing the prototype and conducting an experiment to measure the actual behaviour of the users. This study will utilise both qualitative and quantitative approaches to achieve its objectives. It is expected that the findings of this research will benefit scholars in the areas of travel and tourism, services management, information systems, and applied information technology, as well as businesses and governments in charge of tourism development and sharing economy stakeholders.
Supervisors
This study aims to construct the potential use of blockchain technology in the sharing economy. The objectives are as follows: (i) Conducting a systematic literature review and exploring potential socio-economic impacts; (ii) Establishing the construct of blockchain-based sharing economy and measuring its influence on consumer behaviour; (iii) Developing the prototype and conducting an experiment to measure the actual behaviour of the users. This study will utilise both qualitative and quantitative approaches to achieve its objectives. It is expected that the findings of this research will benefit scholars in the areas of travel and tourism, services management, information systems, and applied information technology, as well as businesses and governments in charge of tourism development and sharing economy stakeholders.
Affiliations and memberships
ResearchResearch interests
- Blockchain
- Sharing Economy
- Consumer Behaviour
- Muslim-friendly Tourism
Research interests
- Blockchain
- Sharing Economy
- Consumer Behaviour
- Muslim-friendly Tourism
Publications
Blockchain could disrupt traditional accommodation services by enabling safe, decentralised direct connections between guests and hosts. However, how users will accept and use blockchain-based services in tourism and hospitality remains unascertained. This study explores users’ perceptions of a blockchain-based peer-to-peer accommodation system and sets a theoretical basis to conceptualise the drivers of the acceptability of such system. By using a grounded theory approach involving theoretical sampling and three steps of coding and constant comparison procedures, this study revealed that users were drawn to the system because it delivers desirable characteristics that are absent from existing services, such as further reduction of transaction fees, instant transaction settlement, wider income distribution, data integrity, algorithm autonomy, and smart protocol. Personal and social contexts were also found to influence users’ preferences for blockchain type and system ownership models. By offering key predictors and a theoretical model of user acceptance of a blockchain-based peer-to-peer accommodation system, hence taking a bottom-up approach to complement the highly top-down extant literature, this paper allows stakeholders exploring the use of blockchain technology in the tourism and hospitality sectors to have a comprehensive understanding of the phenomenon.