Dr Jon Machtynger

Visiting Research Fellow in AI/Ethics

B.Bus (Comp), MSc, PhD, FBCS, CITP

j.machtynger@surrey.ac.uk

Academic and research departments

Computer Science Research Centre, Faculty of Engineering and Physical Sciences.

About

Biography

Jon has over 35 years experience in understanding, translating and delivering leading technology to the market

Jon Machtynger started his professional life in Australia. He lived and worked in various countries and cultures, across multiple technical disciplines and industries. Always focusing on the strategic impact of technology on people led him to pursue a career driven by the influence of data. His undergraduate degree was in Business and Computer Science. His masters was in Artificial Intelligence, and his PhD from UCL was in Cognitive Science modelling the effects of brain damage on language production.

As a Royal Academy of Engineering Visiting Professor for AI and Cloud Innovation at Surrey University, he focused on building a stronger link between industry and academia for future practitioners of Computer Science, Business, and the Arts. As a Visiting Research Fellow at Surrey he focused on the relationship between AI and Ethics.

He’s worked with people at all organisational levels from the very technical to the very strategic and led projects and groups focused on digital transformation, cloud migrations, technology strategy, data and insights, and Artificial Intelligence innovation. He maintains a balance between technical pragmatism and commercial realities.

In a previous role as CTO for IBM Collaboration Solutions he drove the regional strategy, supported long-term client engagements and built trusted relationships at all levels. He provided a public face for IBM through press, conferences, interviews and publications and was recognised as a key innovator between IBM labs, product management, clients and business partners.

Until recently, he worked for Microsoft as a client CTO for a large consumer packaged goods provider. That entailed owning credible relationships with strategic stakeholders as well as grass-roots practitioners, ensuring that their technical strategy was supported by all that Microsoft and its extended ecosystem had to offer.

Affiliations and memberships

British Computer Society

Chartered Fellow

Previously a member of The Open Group

Distinguished IT Specialist

Previously a member of the IBM Academy of Technology

Emeritus Member

Previously a member of the British Psychological Society

Member

Publications

Machtynger, J. (2019) AI and Ethics. AI: decoding AI. Exploring the Commercial, Economic, and Legal Implications (IPO and World Intellectual Property Office)

Machtynger, J. (2019) Claim back control and the selective pain and responsibility associated with it, 2nd Annual Surrey Workshop on Regulating AI — They Took Our White-Collar Jobs (University of Surrey)

Machtynger J. (2018) Workshop on the Regulation Artificial Intelligence – Impact of AI on Society and the Limits of the Law (University of Surrey)

Machtynger J. (2017) Workshop on Hybrid Human Machine Computing – Critiquing the human impact of Artificial Intelligence (University of Surrey)

Stone, M, Machtynger E, Machtynger, J. (2015) Managing customer insight creatively through storytelling. Journal of Direct Data and Digital Marketing Practice 17(2):77-83

Biazetti, A.C., Borrett, M., Brock, L., Childress, R., Machtynger, J., McRae, S., Spisak, M., Tworek, W. (2015) Securing mobile and social business: A critical need for today’s enterprise. IBM Thought Leadership White Paper,

Machtynger J. (2014) America Empresaria (Santiago) – Congreso Marketing Relacional & CRM Forum 2014: Using enterprise social approaches to build CRM policies.

Machtynger J. (2012) Henley Business School (Oct 2012) – CRM Conference – The invisible hand in a 21st Century Context.

Machtynger J. (2010) IBM Interconnect – The relationship between personality types and technology, and how this is refelcted in social media behaviour and client approaches.

Machtynger, J., Shallice, T. (2009) Normalizing serial position analyses: The Proportional Accountability algorithm. Cognitive Neuropsychology 26(2), 217-222. ISSN: 0264-3294

Machtynger, J., Shotton, D. (2001) VANQUIS - A System for the interactive semantic content analysis and spatio- temporal query of videos. Journal of Microscopy 205(1), 43-52. ISSN: 0022-2720

Lindek, S., Fritsch, R., Machtynger, J., de Alarcon, P.A., Chagoyen, M. (1999) Design and Realization of an On-line Database for Multidimensional Microscopic Images of Biological Specimens, Journal of Structural Biology 125(2-3):103-11

Carazo., J.M., Stelzer, E.H.K., Engel, A., Fita, I., Henn, C., Machtynger, J., McNeil, P., Shotton, D.M., Chagoyen, M., de Alarcón, PA., Fritsch, R., Heymann, JB., Kalko, S., Pittet, J.J., Rodriguez-Tomé, P., Boudier, T. (1999) Organising multi-dimensional biological image information: The BioImage Database, Nucleic Acids Research, 1999, 27, 1

Lindek, S., Fritsch, R., Stelzer, E.K.H., Carazo, J.M., Engel, A., Fita, I., Henn, C., McNeil, P., Shotton, D., Machtynger, J. (1998) Biolmage, the database of biological microscopy data.

Cattell, P., Machtynger, J., Wilson, IA. (1990) EXILE - Expert Information in Legal Evidence. In: Conference Proceedings, 5th Bileta (British and Irish Legal Education Technology Association).

Stone M, Machtynger J, Machtynger L, Avropoulou E (2019) The making of information Nations. The Bottom Line, Emerald Publishing ISSN: 0888-045x. The making of information Nations.

Stone. M., Aravopoulou, E., Ekinci, Y., Evans, G., Hobbs, M., Labib, A., Laughlin, P., Machtynger, J., Machtynger, L. (2019) Artificial intelligence (AI) in strategic marketing decision making: a research agenda. The Bottom Line, Emerald Publishing ISSN: 0888-045x

Machtynger J., (2021) Building Scalable Data Science Applications in Azure using Docker and Containers – Parts 1-6

Stone, M., Aravopoulou, E. Scott, R., Parnell, B., Machtynger, J., Machtynger, L. (2021) Reciprocating business model innovation – how client and supplier models interact. Journal of Business-to-Business Marketing, 28(2), pp. 187-202. ISSN (print) 1051-712X.

Stone, M., Aravopoulou, E., Scott, R., Parnell, B. Machtynger, J., Foss, B. Machtynger, L. (2021) The evolution of business models of information and communication technology suppliers. The Bottom Line, 34(1), pp. 1-19. ISSN (print) 0888-045X.

Stone, M., Aravopoulou, E., Scott, R., Parnell, B., Machtynger, J., Machtynger, L. (2021) Reciprocating business model innovation – how client and supplier models interact. Journal of Business-to-Business Marketing, 28(2), pp. 187-202. ISSN (print) 1051-712X.

Stone, M., Moutinho, L., Ekinci, Y., Labib, A., Evans, G., Aravopoulu, E., Laughlin, P., Hobbs, M., Machtynger, J., Machtynger, L., ‘Artificial intelligence in marketing and marketing research’. In: Wright, L., Tiu, M., Luiz, Stone, M., Bagozzi, R.P., (ed (2021) The Routledge Companion to Marketing Research. Abingdon, U.K.: Routledge. pp. 147-163. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788 (In Press).

Sauer, B., Machtynger, J., Woudhuysen, J., Veitch, M. (2023) ‘Design for voice input and output' in Woudhuysen, J., Stone, M. (Eds), The Handbook of Design and Innovation: Directions for the 2030s. Wiley Blackwell, Forthcoming.

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