Dr Nima Heirati is a Senior Lecturer (Associate Professor) in Marketing at Surrey Business School, University of Surrey. Previously, he held an academic appointment at Queen Mary University of London and Newcastle University Business School. He has a BSc in Mechanical Engineering and an MBA in Business Administration. He obtained his PhD in Strategic Marketing from the University of Tasmania. Before joining academia, Dr Heirati held senior positions as the marketing manager and business development manager at several Middle-Eastern manufacturing firms.
His research relates predominantly to the field of Innovation Strategy, Service Marketing, and Business Relationships with the special focus on the challenges involved in business relationships (B2B), service infusion strategies (B2B), and the dark side of customer participation (B2C). His work has been published in the Journal of Service Research, Industrial Marketing Management, Journal of Business Research, Asia Pacific Journal of Management, Journal of Business and Industrial Marketing, and Journal of Retailing and Consumer Services. He is on the Editorial Board of Industrial Marketing Management, Service Business, and Australasian Marketing Journal. Nima has taught and teaches courses in Marketing Strategy, Services Marketing, Digital Marketing, and International Marketing on Bachelor and Master levels and Research Method on the PhD Level.
Areas of specialism
Service Marketing and Consumer Research
- Customer experience with smart products/services
- Customer participation (value co-creation)
- Digital marketing
- Service innovation
- Service infusion (or Servitization)
- Business model innovation
- Digitalization strategy
- Collaborative innovation (new product/service development)
- Key account management
I welcome outstanding prospective PhD students who would like to work on areas of research that align with my research interests. For an informal conversation, please send your resume and a research proposal (3000 words excluding references) that outlines the research idea & rationale, research objectives, theoretical contributions, methods, and possible data sources) to firstname.lastname@example.org.
Postgraduate research supervision
I welcome outstanding prospective PhD students who would like to work on areas of research that align with my research interests (please see the research tab for my areas of interest). For an informal conversation, please send your resume and a research proposal (3000 words excluding references) that outlines the research idea & rationale, research objectives, theoretical contributions, methods, and possible data sources) to email@example.com.
Current Doctoral Students
Yumeng Zhang (Queen Mary University of London, England, 2017 – Ongoing). Topic: Dark side effect contagion in business relationships.
PhD Supervision Completions
- Dr Julija Dzenkovska (Newcastle University, England, 2014 – 2019). Topic: Customer experience quality.
- Dr Mohammad Ali Bahreini (Tehran University, Iran, 2016 – 2018). Topic: Business relationships between technology-intensive new ventures and incumbents.
- Dr Vida Siahtiri (University of Tasmania, Australia, 2012-2014). Topic: Service solution provision in PSFs.
My teaching philosophy can be summarised in one of Plutarchus’s quotes over two thousand years ago: “The mind is not a vessel to be filled, but a fire to be ignited.” Students will be ignited and become self-conscious learners when they find themselves in a motivational learning environment and enjoy creative learning approaches. I have taught large (200+), medium, and small groups in form of lectures and seminars in the UK, Australia, and Iran on undergraduate (UG), postgraduate (PG, incl. MBA), and doctoral levels.
In the University of surrey, I am teaching:
- UG: Marketing Strategy, Marketing in the Digital Environment
- PG: Services and Relationship Marketing
- PhD Workshop: Analysis of Complex Models - Application of Structural Equation Modelling