Nima Heirati

Dr Nima Heirati

Senior Lecturer in Marketing and Deputy Head of Department
+44 (0)1483 682016
12 MS 03
Student Feedback & Consultation Hours: Available upon request on Mondays


Areas of specialism

Service Marketing; Customer Experience; Business relationships ; Service innovation and servitization; Psychological implications of Artificial Intelligence ; Business model innovation

University roles and responsibilities

  • Deputy Head of Department

    Previous roles

    Senior Lecturer in Marketing
    Queen Mary University of London
    Lecturer in Marketing
    Newcastle University


    Research interests


    Postgraduate research supervision



    N Heirati, N., Sok, P., Leischnig, A., Henneberg, S. (2023) Configuring managerial ties to leverage innovation approaches, 6th IMM Summit.
    N Heirati, N., Thronton, S., Leischnig, A., Henneberg, S. (2022) Successful configurations of servitization, organizational characteristics, and environmental characteristics to achieve high financial performance, 12th SERVSIG Conference.
    Heirati, N., Kim, B., Wang, L., Kim, Y. R. (2022) Examining consumer attitudes towards high street mobile apps: The role of gamification to increase consumers’ adoption and engagement, 12th SERVSIG Conference.
    Zaki, M., McLeay, F., Henneberg, H., Heirati, N., Leischnig, A. (2021) How to create a digitalisation strategy that works, Cambridge Service Alliance, University of Cambridge.
    Heirati, N., Henneberg, S., Leischnig, A. (2019) Financial performance of service infusion: Equifinal constellations of organisational design, product characteristics, and service infusion approaches, Spring Servitization Conference, 179-187.
    Dzenkovska, J., Lemke, F., Schoefer, K., Heirati, N. (2017) Customer Experience Quality: Boundaries, Measurement and Management, Frontiers in Service.
    Dzenkovska, J., Heirati, N., Lemke, F., Schoefe, K. (2016) Customer Experience Quality: Preliminary Inquiry Using Repertory Grid Technique, International Colloquium on Relationship Marketing (ICRM).