Nima Heirati

Dr Nima Heirati


Senior Lecturer in Marketing and Deputy Head of Department
+44 (0)1483 682016
12 MS 03
Student Feedback & Consultation Hours: Available upon request on Mondays

About

Areas of specialism

Service Marketing; Customer Experience; Business relationships ; Service innovation and servitization; Psychological implications of Artificial Intelligence ; Business model innovation

University roles and responsibilities

  • Deputy Head of Department

    Previous roles

    Senior Lecturer in Marketing
    Queen Mary University of London
    Lecturer in Marketing
    Newcastle University

    Research

    Research interests

    Supervision

    Postgraduate research supervision

    Teaching

    Publications

    Zaki, M., McLeay, F., Henneberg, H., Heirati, N., Leischnig, A. (2021) How to create a digitalisation strategy that works, Cambridge Service Alliance, University of Cambridge.
    Heirati, N., Henneberg, S., Leischnig, A. (2019) Financial performance of service infusion: Equifinal constellations of organisational design, product characteristics, and service infusion approaches, Spring Servitization Conference, 179-187.
    Dzenkovska, J., Lemke, F., Schoefer, K., Heirati, N. (2017) Customer Experience Quality: Boundaries, Measurement and Management, Frontiers in Service.
    Dzenkovska, J., Heirati, N., Lemke, F., Schoefe, K. (2016) Customer Experience Quality: Preliminary Inquiry Using Repertory Grid Technique, International Colloquium on Relationship Marketing (ICRM).