Asset Management

This two-day course is designed to develop an understanding of how firms manage their property assets and align this with their overall strategy to improve value. The course will also provide an overall appreciation of the need for creating and sustaining value over time, focusing especially on the role of hotel asset management.

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About the course


In some industries, notably retail and hospitality, the process of the maintenance, improvement and management of property is an essential part of a firm’s activity in the value-adding process. This module provides an overview of the process, looking specifically at facilities that have a limited life-span, where physical aspects need to be regularly regenerated. This course is for key property related issues when managing existing hotel operations. Critically, the valuation and development of the asset to improve return.


The course will be approached from the viewpoint of the manager or in some instances the asset manager, who needs to manage this complex activity with the aid of specialists both inside and outside the organisation.


  • Hotel markets and the corporate requirement
  • Hotel property valuation
  • Hotel investment
  • Hotel performance, evaluation and projection
  • Property user requirements
  • Strategies for hotel property management
  • Maintenance and facilities management
  • Renovation and expansion courses
  • Business continuity planning

Learning outcomes

  • Observe and evaluate the short and long-run consequences of decision-making, including the operational and financial implications of management strategies on property assets.
  • Develop a critical awareness of the complex relationship between theoretical models and practice in the valuation of assets.
  • Identify the features that contribute to the successful application of theoretical models of management within the property asset context.
  • Recognise and use key decision tools in hotel development and location.
  • Gain an understanding of the skills and processes of investment and valuation in this sector.
  • Apply an understanding of techniques to evaluate property performance both currently in the future.
  • Recognise the importance of user requirements in the development and regeneration of property in the hospitality, retail and leisure sector.
  • Understand the key aspects of a property management course in this sector.
  • Understand the requirements of a successful asset development in this sector.

Delivery methods

The teaching and learning methods include guest speakers and case studies to demonstrate how the key principles apply in practice. Participants will be encouraged to discuss how the concepts apply to properties in their geographical location, in order to highlight differences in culture and perceptions.

Course leader

The course will be delivered by Sylvia Ganbert, Teaching Fellow at the University of Surrey. 

Sylvia’s career began in the USA as a management trainee followed by various operational hotel positions in the five star sector. Her experience includes rooms division management, reservations management, conference and banqueting, and revenue management. Her work experience has encompassed various roles across the world in America, the United Kingdom, Australia, and the United Arab Emirates. 

Sylvia's wealth of experience both in the UK and overseas combined with her educational background, makes her perfectly placed to provide sound teaching to the next generation of hoteliers. Her speciality has always been delivering five-star luxury service in correlation with total revenue maximisation.


Our next course is on 18 and 19 July 2019.

  • Day one: 9:30am - 6:30pm followed by a drinks reception to actively encourage networking with other participants and speakers.
  • Day two: 9am - 5pm.


The course will take place in a dedicated space at the University of Surrey campus in Guildford, set amongst the vibrant student atmosphere, with catering from Lakeside Restaurant.


£1,000 per person. This includes catering, parking, learning materials as well as a networking drinks reception at the end of day one.

Please note, there is a 10% discount for group bookings.

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School of Hospitality and Tourism Management
Austin Pearce Building (AP)
University of Surrey