Forecasting Masterclass

This one-day forecasting masterclass can be taken as a standalone session, or as a natural continuation from our two-day introduction to hotel revenue management. 

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About the course


This course will provide attendees with an understanding of the data needed to produce a forecast as well as the methods of forecasting. Theoretical learnings are applied immediately, asking attendees to produce their own manual forecast, and then test it by responding to business situations, assessing demand and using market intelligence to make decisions to revise strategies. Attendees will leave being able to produce a forecast manually that is accurate and reliable, practically tested and able to drive business forward.


This course has been designed as a follow on from the two-day introductory course in hotel revenue management or for those who are new to revenue management. Typically, attendees on the course will be hotel managers, junior revenue managers and coordinators or working in front office reservations. Delegates are required to have basic excel skills.


  • Forecasting methods
  • Market awareness, segmentation and identifying trends
  • Demand-driven decision making
  • Gathering data and producing a manual forecast
  • Understanding demand levers
  • Pick-up, wash, pace
  • Assessing business on the books
  • Market testing and evaluation
  • Understanding variances and amending a forecast

Delivery methods

The learning environment that we create is friendly and mutually supportive with interactive discussions, and practical challenges integrated throughout the programme to enhance and apply theoretical learnings.

Course leaders 

The course will be delivered by Sylvia Ganbert, Teaching Fellow at the University of Surrey; and Janel Clark, Head of Consultancy and Education at SnapShot. Sylvia has recently returned to the UK following 4 years in Dubai, working in some of the most exclusive properties within Tiara Hotels and Resorts, Fairmont Raffles Hotels International and InterContinental Hotel Group.

Between them, Sylvia and Janel have combined experience of over 40 years in the area of revenue management, having worked worldwide in both independent and large group hotel businesses. They are perfectly placed to provide sound teaching, demonstrating first-hand experience along with an understanding of current challenges and developments in the area of revenue management. Facilitators are knowledgeable and approachable, welcoming your questions.


We don't currently have any upcoming dates for this course.


The course will take place in a dedicated space at the University of Surrey campus in Guildford, set amongst the vibrant student atmosphere, with catering from Lakeside Restaurant.


£350 per person.

Please note, there is a 10% discount for group bookings.

Register your interest

To register your interest, please contact


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"The course tutors are excellent, so knowledgeable with directly relatable industry backgrounds."

Previous attendee

"Really informative and excellent inspiring teaching."

Previous attendee

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School of Hospitality and Tourism Management
Austin Pearce Building (AP)
University of Surrey