Steve is a business start-up coach, business author, entrepreneur and novelist. He started his career as an advertising account executive for two top London agencies working on blue chip clients in FMCG (Fast Moving Consumer Goods). His clients included Cadbury's, HJ Heinz, The London Evening Standard, Johnson & Johnson, Reckitt & Colman and Barclays Bank. He moved into integrated marketing communications with the focus on marketing strategy and promotion marketing with brands such as Fosters lager, Captain Morgan Rum, Lever Brothers, Shell UK Oil and Mirror Group Newspaper.
After years of providing consultancy advise, Steve came up with an idea for a new product in the gardening market, got a prototype made, produced a small initial quantity, trade marked the name and launched "Spanish Rings" - Spanish Style Flower Pot Holders. Spanish Rings created a Mediterranean-style hanging garden. At launch, the product won the New Product of the Year Award.
The highs and lows of running Spanish Rings Limited formed the raw material for the pre-start up book, "Success before Start-Up". Steve has gone on to provide start-up business coaching while Spanish Rings has evolved into an international mail-order brand.
Steve is in the process of updating and rewriting his book "Fast Track Your Business Writing Skills" to include advise on public speaking - and particularly addressing a business audience.