Early British record labels 1898-1926: W

White

The General Phonograph Co., of Euston Road, London N.W. marketed cylinder records from about 1906. The proprietor was James H White. In the U.S. trade paper ‘Talking Machine World’ in June 1907, White was quoted as saying their new gold moulded ‘phono disc’ (vertical cut) records would be appearing almost immediately, at 2/6d each (12.5p). He also said, referring to the cylinder trade, that “We are receiving good orders from abroad, but the home trade – more especially in London, needs stimulating.” In fact, White was in the process of acquiring the rights to the Neophone Co., which was being wound up. In October, a single release of 13 discs was made, using the Neophone label design, but with the legend ‘White System’, as opposed to ‘System Michaelis’ hitherto carried by Neophone. Needless to say, they are exceptionally scarce – see Neophone for an image.