Birgit Altrichter


PhD Candidate, Research Fellow at DECaDE: Centre for the Decentralised Digital Economy
MSc, BA, FHEA

Biography

Birgit Altrichter is a Research Fellow at the EPSRC Centre for Decentralised Digital Economy (DECaDE) and PhD Candidate at the Department of Marketing and Retail Management at the University of Surrey, UK. She graduated at the University of Applied Sciences St. Pölten in Austria earning the degree of Bachelor of Arts in Business in Media Management and was awarded an MSc with distinction in International Management with Marketing at the University of Roehampton in the UK. After gaining valuable experience in a marketing consulting role for six years, Birgit continued her career in academia and started her PhD in Management and Business at the University of Surrey in 2018. Her research focuses on business models in a decentralised digital economy and consumers’ technology acceptance and resistance. She has taught on Bachelor, Master and MBA level and is a Fellow of the Higher Education Academy.

My qualifications

Master of Science in International Management with Marketing (MSc)
Bachelor of Arts in Business in Media Management (BA)
Fellow of the Higher Education Academy (FHEA)

My publications

Publications

BIRGIT ALTRICHTER, GLENN CHARLES PARRY (2021)Exploring paradoxes of distributed ledger technologies

This research aims to identify paradoxes in the context of distributed ledger technologies (DLTs). Paradoxes are phenomena that are contradictory, appearing rational in isolation, but illogical in combination [1]. Expert interviews and a Delphi study will be used to identify paradoxes that are emerging with DLTs. From this we aim to deduce managerial implications on how to resolve challenges associated with these paradoxes and develop a research agenda. The identified paradoxes will help organizations working with DLTs as research sheds light on emerging tensions (e.g., related to sustainability and inherent trust), and potentially how they may be resolved.