Birgit Altrichter


PhD Student
MSc, BA, FHEA

Biography

Birgit is a doctoral student in Management and Business at Surrey Business School. She graduated at the University of Applied Sciences St. Pölten in Austria earning the degree of Bachelor of Arts in Business in Media Management and was awarded an MSc with distinction in International Management with Marketing at the University of Roehampton in the UK.

After gaining valuable experience in a marketing consulting role for six years, Birgit continued her career in academia and started her PhD in Management and Business at the University of Surrey in January 2018. Her research interest focuses on consumer behaviour in the digital economy and in particular on technology (dis-) continuance in various marketing contexts.

My qualifications

MSc International Management with Marketing
Bachelor of Arts in Business in Media Management
Fellow of the Higher Education Academy (FHEA)