Professor Chanaka Jayawardhena is the Professor of Marketing at Surrey Business School (SBS) and Head of the Department of Marketing and Retailing. He also holds visiting professor positions at University of Jyväskylä, Finland and University of Hull. Prior to joining SBS (in February 2020), he was the Professor of Marketing at University of Hull. Previously, Chanaka held faculty positions at University of Loughborough, DeMontfort University and University of Moratuwa, Sri Lanka. He is a former Cambridge Commonwealth Scholar and has also been a consultant and adviser to governments and has worked with a number of public and private organisations.
University roles and responsibilities
- Head of Department - Department of Marketing & Retail Management
- Member of Senior Management Team
- Chair in Marketing
- REF Output Review Panel
- Personal/Academic Tutor
From a research perspective, I am interested in exploring relevant and interesting problems that potentially develop impactful findings for both academia and practitioners. My research can be divided into three broad interrelated themes.
First, I am interested in understanding how consumers make consumption decisions and the resulting customer experience. I examine how various factors influence these decisions including how customers engage with the consumption process. I am also interested in exploring the juxtaposition between sustainability and the ethics of our consumption. I am currently editing a special issue on sustainablity and retailing in the Journal of Sustainablity.
Second, I have a particular interest in the virtual marketplaces, with particular attention on how consumers evaluate the services they receive/consume over these remote channels. I examine how organisations use digital technologies (both platforms, and also digital tools such as AI, AR etc) in enriching customer experiences.
Third, related to above, my research also extends to the understanding of the kinds of relationships that customers go on to initiate, develop and sustain with providers of services/products over a period of time. In this regard, I have made considerable contribution to literature exploring these relationships, particularly from the perspective of the influence of social media and word of mouth. I am currently editing a special issue on electronic word of mouth (eWOM) in the Journal of Business Research.
Postgraduate research supervision
I welcome outstanding prospective PhD students who would like to work on areas of research that align with my research interests (please see the research tab for my areas of interest). For an informal conversation, please send your resume and a research proposal that outlines the research question, conceptual and methodolgoical foudnations and potential contribution.
Currently I am supervising two students.
- Asheeabee (Shaheen) Hosany – Her PhD work examines how resource scarcity affects decision making, particularly from a family perspective.
- Mohamed Mohamed – His PhD work examines consumption practises and relationships within a sharing economy
Over the last fifteen years, I have supervised more than nineteen PhD students to completion as first supervisorand have acted as an external examiner for more than twenty PhDs both in the UK and elsewhere.
List of PhD candidates supervised to completion:
- Shenaz Rangwala, “An examination of the consumption practices of new middle-class Indian women” PhD 2020 (Now a Lecturer in Marketing at Northumbria University).
- Haidy Nasser Ashour, “Examining Consumers’ Intention, Attitudes and Neutralisation Beliefs within Ethically Driven Consumption Episodes” PhD 2020 (Now a Lecturer in Marketing at the London College of Fashion)
- Abdullah S Aloufi, “The Impact of Banks’ Strategies for Managing Customer Misbehaviour on Other Customers”, PhD 2020 (Now an Assistant Professor of Marketing, Taif University, KSA)
- Badra Sandamali Galdolage, “Value Co-Creation and Total Customer Experience in Self Service Technologies: An investigation of adoption, roles, self-directed learning and practices”, PhD 2018 (Now a Senior lecturer in University of Sri Jayewardenepura, Sri Lanka)
- Abdullah M Alomran, “Perceived Risk in Technology Adoption: The Context of the Use of Internet Distribution Systems”, PhD 2018 (Now an Assistant Professor of Marketing, Taiba University, KSA )
- Ernest Emeka Izogo, “Online Customer Experience in an Emerging e-Retailing Market”, PhD 2017 (Now a Lecturer at Ebonyi State University, Abakaliki, Nigeria & Post Doctoral Researcher at University of Hull, UK]
- Hongfei Liu, “Investigation into Impact of Social Media on Creating Customer Engagement”, PhD 2017 (Now a Lecturer at Essex University, UK)
- Mohammad Masrurul Mowla, “Host Community Participation as a Competitive Advantage in Tourism Destination Marketing”, PhD, 2017 (Now an Associate Professor at International Islamic University Chittagong, Bangladesh)
- Mohamed Elsharnouby, “Enhancing Customer-Brand Relationships through Spokes Avatars: The Role of Relationship Orientation”, PhD 2015 (Now a Lecturer in University of Cairo, Egypt)
- Alaa ElBedweihy, “Consumer-Brand Identification: Scale Development and Validation”, PhD 2015 (Now a Lecturer in University of Cairo, Egypt)
- Ibrahim S Alotaibi, “ Beyond Mobile Advertising: an exploratory study of customer engagement and empowerment behaviour via mobile devices in relation to marketing communication campaigns in Saudi Arabia”, PhD 2015 (Now an Assistant Professor of Marketing, Taiba University, KSA)
- Zyad Alzaydi, “The impact of quality control initiatives, customer integration and customer co-production on service quality performance: An empirical investigation”, PhD 2015, (Now an Assistant Professor of Marketing, Albaha university, KSA )
- Dan Cao, “Determinants of Fashion Orientation: Conceptual Development and Empirical Examination”, PhD 2014 (Now an Assistant Professor in Zhejiang industrial and business university, China)
- Jie Wu, “Equestrian tourists’ motivation, involvement and behavioural intentions: Structural equation modelling analysis”, PhD 2014 [Now an entrepreneur]
- Ali H Al-hajla, “Brand Personality measurement scale for the Service industry: A study of the GCC states”, PhD 2013 (Now an Assistant Professor of Marketing, Taiba University, KSA )
- MeiMei Wu, “Investigating the Adoption of Banking Services Delivered Over Remote Channels: The Case of Chinese Internet Banking Customers”, PhD 2012 [Now an Interior Designer]
- Kemefasu Ifie, Title: “An investigation of the antecedents of service delivery and organisational performance: a service culture perspective”, PhD 2010 (Now a lecturer at Loughborough University, UK)
Completed postgraduate research projects I have supervised
I am an enthusiastic, committed and passionate teacher. I have extensive experience of teaching at all levels, in a number of institutions around the world. My teaching approach is to ensure that my material reflects current theory supported by clear practitioner insights. This reflects marketing as a topic and also the need for my students to be able to use their knowledge in real life situations. I use insights from my own research and experience of working with companies to enrich the learning material that I create. I encourage interaction in the classroom and am approachable. I am sensitive to the needs of different student cohorts and am able to adapt my classroom strategies as required.
I teach on
- PG: MANM388 - DISSERTATION (Marketing and Retail Management)
- PG: MANM435 - Services and Relationship Marketing
- UG: MAN3116 - Business Research Project